APRIYANTI NUR ISLAMI
Social Media, KOL & Community Strategist
BTN Tanah Baru Jl. Markisa F3/16 Bogor
Summary
Social media & community strategist with 5+ years of experience blending Gen Z insights, creator collaborations, and data-driven strategy to spark conversations and scale engagement.
Overview
7
7
years of professional experience
Work History
Senior Social Media, KOL & Community Analyst
Traveloka Indonesia
11.2023 - 02.2026
- Owned multi-platform social media strategy, delivering 56M+ impressions, 5.2M+ reach, and 1.9M+ organic engagements through data-driven content optimization.
- Led the launch and growth of Traveloka Indonesia’s first WhatsApp Channel, exceeding initial follower targets and strengthening owned-community engagement.
- Drove +98% engagement growth on Facebook and executed X trending campaigns resulting in +1,200% organic impression uplift.
- Scaled high-performing TikTok video strategies, contributing to 222M+ views and sustained follower growth.
- Developed and executed data-driven content strategies using Emplifi and Radarr, translating performance analysis into actionable recommendations for content, cadence, and campaign direction.
- Optimized audience targeting and content themes on X, achieving IDR 6K CPM (+37% vs industry benchmark) and improving cost efficiency across paid and organic efforts.
- Led collaborations with macro KOLs and whitelisted creator accounts, generating 12M+ impressions and 100K+ engagements beyond owned channels.
- Drove high-intent, price-led traffic from owned social channels, supporting GMV-focused campaigns and conversion objectives through close collaboration with performance and product marketing teams.
- Monitored audience sentiment, engagement trends, and seasonal behavior to inform strategic content shifts and maintain relevance during low-usage periods.
- Managed Indonesia’s editorial calendar and publishing cadence, ensuring 100% on-time delivery and consistent content quality.
- Partnered cross-functionally with brand, performance, and product teams to ensure aligned storytelling and campaign execution.
Social Media Analyst for Transport & Insurance
Traveloka Indonesia
11.2021 - 10.2023
- Planned, executed, and evaluated social media activations aligned with business objectives, using performance insights to optimize campaign effectiveness.
- Drove 1.9M organic engagements across social media platforms during Q1–Q3 2023 through content strategy, community initiatives, and trend-led activations.
- Built and scaled Travel Expert by Traveloka Telegram Community, acquiring 1K members within 3 weeks and generating 3K+ clicks through KOL collaborations and SEO-driven content.
- Grew Traveloka Bus & Shuttle Community by +59%, introducing a new high-performing content pillar that achieved the highest post reach within the category.
- Led macro KOL collaborations for the South Korea market push, driving 12M+ impressions, trending topics, and positive media coverage across social platforms.
- Managed Financial Services social media portfolios (PayLater, Insurance, Gold, Bills Top Up), doubling follower growth and increasing average views by up to 100x through content optimization.
Social Media Specialist
Circa Ideaworks
07.2019 - 11.2021
- Collaborated closely with creative teams to develop engaging social media content and topic plans, ensuring alignment with brand objectives and audience interests.
- Conducted competitive and trend analysis, translating insights into creative recommendations to strengthen brand presence and online communications.
- Grew Malaysia Healthcare Travel Council’s social media followers by +50% within 3 months, while generating ~80 user entries through digital activation campaigns.
- Increased Kejar Mimpi by CIMB Niaga’s social media followers by +60% within one year through consistent content optimization and community engagement initiatives.
Education
Associate Degree - Public Relations
Universitas Indonesia
Depok, Indonesia 04.2001 -
Skills
Social Media & Community Strategy (multi-platform)
Content Planning, Editorial Calendar & Publishing Management
Social Media Analytics, Reporting & Performance Optimization
Audience, Trend & Sentiment Analysis
Campaign Execution & KOL / Creator Collaboration
Paid Social Fundamentals (Meta Ads & TikTok Ads)
Cross-Functional Collaboration & Stakeholder Management
Timeline
Senior Social Media, KOL & Community Analyst
Traveloka Indonesia
11.2023 - 02.2026
Social Media Analyst for Transport & Insurance
Traveloka Indonesia
11.2021 - 10.2023
Social Media Specialist
Circa Ideaworks
07.2019 - 11.2021
Associate Degree - Public Relations
Universitas Indonesia
04.2001 -