Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
Archie Ardian

Archie Ardian

Marketing and branding Director
Kota Jakarta Selatan

Summary

Strategic professional with proven track record in crafting and implementing successful business strategies. Renowned for driving cross-functional collaboration and adapting to dynamic business environments. Leveraging analytical skills and leadership qualities to achieve tangible outcomes and foster high-performing team culture.

Overview

15
15
years of professional experience
2006
2006
years of post-secondary education
3
3
Languages

Work History

Director of Strategy

Lumina
12.2018 - Current
  • Internal role includes devising the corporate strategy for Lumina’s Business Development.
  • External role includes leading the strategy team developing strategies for clients in branding and marketing. This includes PR, Advertising, Social media, community engagement.

Associate VP

APP Sinar Mas
12.2017 - 11.2018
  • Supervising day to day activities of the branding team, calibrating work with the communications, sustainability, corporate secretary division to curate APP’s outward brand.
  • Effective delegation of work to the working team, including PR, social media and design work to agencies.

General Manager

DMID WIR Groups
09.2013 - 08.2017
  • Internal role includes ensuring group cohesiveness between the three different divisions, for the ultimate goal of delivering to clients and securing the bottom line.
  • External role includes developing brand strategy for clients, including marketing strategy, sales tactics, social media, and advertising.

Assistant to the Presidential SpokesPerson

The Republic of Indonesia Presidential Office
03.2010 - 12.2012
  • Reporting to the Spokesperson. Developing strategizes on publishing key issues.
  • Managing media sentiment and public opinion on government policies.
  • Cultivating relationship with stakeholders, including Journalists, media, communities, and civil societies.

Education

Bachelor of Social Science - Communication science

University of Indonesia

Skills

    Data-driven decision making

    Organizational development

    Strategic partnerships

    Brand positioning

    Customer segmentation

    Strategic planning and execution

    Teamwork and collaboration

    Leadership and people development

    Problem-solving

    Effective communication

    Analytical and critical thinker

    Adaptable and flexible

Accomplishments

  • Achieved a 300% increase of revenue through effective product development and categorizing.
  • Supervised team of 5 agencies to develop and launch the Indosat Ooredoo brand.
  • Collaborated with industry experts and leaders in improving the perceived reputation of the Fintech Industry in Indonesia by differentiating legal and illegal Fintechs

Timeline

Director of Strategy

Lumina
12.2018 - Current

Associate VP

APP Sinar Mas
12.2017 - 11.2018

General Manager

DMID WIR Groups
09.2013 - 08.2017

Assistant to the Presidential SpokesPerson

The Republic of Indonesia Presidential Office
03.2010 - 12.2012

Bachelor of Social Science - Communication science

University of Indonesia

Similar Profiles

CREATE PROFILE
Archie ArdianMarketing and branding Director