Hi, I’m
Ari Kartika S.Si. M.Si.
Kebayoran Baru
Summary
More than nine years of experience in the real estate sector, having sold more than IDR 100 billion worth of real estate each month from 50 different projects around Indonesia. Knowledgeable about overseeing digital and marketing communications for 50 real estate projects to meet the aforementioned sales goals. Result-focused marketing communication expert with a thorough understanding of social media, content marketing, customer engagement, and community building strategies. Proven ability to drive sales gains and increase brand awareness. Deadline-oriented Marketing Executive offering well-developed skills in collateral creation, strategic planning and event organisation. Leveraging focus, dedication and skill top pursue position in busy organisation. Dynamic, energic, and experienced in marketing and commercial property management. Talented for cultivating and supporting customers, partners and tenant relationship. Steadfast leader, mentor, and coordinator with track record of steering improvement of project building, and guiding top-performing teams. Proficiency in English both verbal and written.
Overview
21
years of professional experience
Work History
London School of Public Relations (LSPR)
Lecturer of Principle Marketing
03.2024 - Current
Job overview
- Created presentations to deliver lecture material in classroom and online learning environments.
- Used diverse teaching methods, including lectures, presentations and class activities to deliver curriculum.
- Developed tests and materials to assess and promote student learning objectives.
- Marked and graded homework, assignments, papers and tests, providing constructive feedback to improve learning development.
PERUMNAS
Division Head of Marketing Corporation and Digital Marketing
05.2023 - Current
Job overview
- Responsible for overall marketing activities, sourcing new leads, onboarding, and managing B2B prospect customer relationships.
- Responsible for leading marketing and sales strategy and execution for all B2B prospect clients
- Develop market and competitive assessments to identify and drive new opportunities
- Planning and implementing marketing campaigns across digital channels such as social media, email, mobile apps, and website content
- Working with other members of the marketing team to develop strategies that align with business goals.
PERUMNAS
Division Head of Institutional Relations and Digital Marketing
09.2018 - 04.2023
Job overview
- Responsible for institutional relations, both with government institutions and private institutions, as well financial institutions, such as banking, multi-finance companies, and non-finance institutions
- Responsible for the availability of marketing and sales personnel such as salesman, marketers and sales agents for all Perumnas projects through Indonesia as well as establishing and managing relations with property agents
- Responsible for building and managing Perumnas’s digital marketing team, leading all digital marketing initiatives from campaign ideation to execution, measurement and optimization and ensuring all digital efforts are integrated with relevant companies function to achieve company objective.
PT PP Properti Tbk
VP Marketing
11.2016 - 08.2018
Job overview
- Oversees all marketing communications, public relations, and promotional activities selected to support the brand and marketing strategy of PP Properti’s product portfolio
- Responsible for developing marketing concept and strategy, design, production, and distribution of print materials such as advertisement, and direct response plus radio and television spots needed for broadcast campaigns
- Oversees the management of trade show exhibits, social media participation, press relations, speaking engagements, special events, and community outreach initiatives.
- Supervises a team of professionals and serves as an internal consultant to any business units within the corporation.
PT PP Properti Tbk
VP Commercial
10.2014 - 11.2016
Job overview
- Responsible for retail positioning and planning for commercial projects, implement and formulate the leasing strategies to maximize occupancy rate of properties, develop company brand building and market re-positioning, conduct research and identify market segmentation and provide business insights, manage team of marketing and leasing to achieve company sales revenue target, as well as to secure the new revenue streams and leveraging all corporate relationship that will commercially benefit to the company
- Responsible for all mall projects of PT PP Properti Tbk, across Indonesia such as; Bekasi, Surabaya, and Balikpapan
- Develop and lead the development of an annual commercial plan which delivers key revenue targets to PT PP Properti Tbk.
Pinisi Edutainment Park - Pasaraya Tosersajaya
Director
03.2012 - 09.2014
Job overview
- Review the planning process, representing the typical development cycle for a theme park project development; generating the original idea, getting a firm definition of the concept, understanding of economic feasibility of the project, organizing ownership group, developing the master plan, public approval process, design development, financing project, construction drawings, actual construction of the park, procuring the rides and other equipment for the park, installing those rides and equipment and show facilities, and pre-opening which includes the operating plan for the park.
KidZania
Chief Marketing Officer
01.2010 - 03.2012
Job overview
- Managed to penetrate the market in Indonesia, introduced the KidZania’s revolutionary concept of advertising to corporation, especially those with sizeable corporate social responsibility budgets – to pay KidZania to build branded, role-playing establishment inside “city” scaled for children.
KidZania
Marketing Communication Manager
08.2008 - 01.2010
Job overview
- Developed communication and public relation strategies based on company principles
- Organized successful campaigns for branding and positioning
- Supervised administrative teams supporting advertising and PR staff
- Worked collaboratively with clients to create innovative, engaging campaigns to achieve objectives.
PT Eurokars Chrisdeco Utama, Authorized BMW Dealer
Marketing Manager
07.2004 - 01.2006
Job overview
- Supported senior leadership by continuously identifying opportunities for new marketing campaigns
- Collaborated with marketing and communications teams on standardization design, and production of marketing materials
- Managed new product and content releases, from planning to implementation and post-campaign reviews
- Led staff and external agencies to develop product and promotion, analyze sales, manage trade show, purchase media, provide creative services and conduct PR.
Education
Faculty of Social and Political Sciences – The University of IndonesiaJakarta, JK
Magister of Communication from Management in Communication Studies
2008
The London School of Public RelationsJakarta
Bachelor of Public Relations from Public Relations, Graduated Bachelor of Science in Communication Studies
2003
Skills
- Dynamic, energic, and experienced in marketing and commercial property management
- Talented for cultivating and supporting customers, partners, and tenant relationships
- Steadfast leader, mentor, and coordinator with a track record of steering improvement of project building, and guiding top-performing teams
- Proficiency in English both verbal and written
Timeline
Lecturer of Principle Marketing
London School of Public Relations (LSPR)
03.2024 - Current
Division Head of Marketing Corporation and Digital Marketing
PERUMNAS
05.2023 - Current
Division Head of Institutional Relations and Digital Marketing
PERUMNAS
09.2018 - 04.2023
VP Marketing
PT PP Properti Tbk
11.2016 - 08.2018
VP Commercial
PT PP Properti Tbk
10.2014 - 11.2016
Director
Pinisi Edutainment Park - Pasaraya Tosersajaya
03.2012 - 09.2014
Chief Marketing Officer
KidZania
01.2010 - 03.2012
Marketing Communication Manager
KidZania
08.2008 - 01.2010
Marketing Manager
PT Eurokars Chrisdeco Utama, Authorized BMW Dealer
07.2004 - 01.2006
Faculty of Social and Political Sciences – The University of Indonesia
Magister of Communication from Management in Communication Studies
The London School of Public Relations
Bachelor of Public Relations from Public Relations, Graduated Bachelor of Science in Communication Studies
Other Information
Proficiency in MS Office applications : Excel, Word and PowerPoint, True
Honors & Awards
- Top 3 PR People 2010, In The Category of The Most Communicative Manager, 06/2010, Marketing Mix and SWA Magazine
- Top 5 Young Marketer Champion 2010, 12/2010, SWA, MarkPlus & Co. And Indonesia Marketing Association
- Top 10 Wanita Karir (Top 10 Women Career), 2011, Femina Magazine
- Top 10 Indonesia Young Woman Future Business Leader 2011, 06/2011, SWA Magazine
- PR People of the Year 2011 Spoke Person Category, 06/2011, Marketing Mix Magazine
- Best Practice in Marketing & Marketing Communications Award, 07/2011, Federation of ASEAN Public Relations Organizations and London School of Public Relation (LSPR)
- 10 Profil Terbaik Wanita Indonesia (10 Best Female Indonesian Profile), 10/2013, Good House Keeping Magazine Indonesia
Hobbies and Interests
Reading, Travelling, Cooking, Food Vlogging Enthusiast: https://www.youtube.com/watch?v=JtLYY9JrsQc
Courses
BSE Business Essential - Strategic Management, BUMN School Of Excellence, March - May 2024
Leading Growth Strategy - Drive Exponential Growth with a Proven Framework, Northwestern I Kellog, March - May 2024
Personal Information
- Height: 155 cm
- Weight: 50 kg
- Health Status: Excellent
- Age / Date of birth: 01/13/78
- Marital status: Married
Other Information
Proficiency in MS Office applications : Excel, Word and PowerPoint, True
Honors & Awards
- Top 3 PR People 2010, In The Category of The Most Communicative Manager, 06/2010, Marketing Mix and SWA Magazine
- Top 5 Young Marketer Champion 2010, 12/2010, SWA, MarkPlus & Co. And Indonesia Marketing Association
- Top 10 Wanita Karir (Top 10 Women Career), 2011, Femina Magazine
- Top 10 Indonesia Young Woman Future Business Leader 2011, 06/2011, SWA Magazine
- PR People of the Year 2011 Spoke Person Category, 06/2011, Marketing Mix Magazine
- Best Practice in Marketing & Marketing Communications Award, 07/2011, Federation of ASEAN Public Relations Organizations and London School of Public Relation (LSPR)
- 10 Profil Terbaik Wanita Indonesia (10 Best Female Indonesian Profile), 10/2013, Good House Keeping Magazine Indonesia
Hobbies and Interests
Reading, Travelling, Cooking, Food Vlogging Enthusiast: https://www.youtube.com/watch?v=JtLYY9JrsQc
Courses
Leading Growth Strategy - Drive Exponential Growth with a Proven Framework, Northwestern I Kellog, March - May 2024
BSE Business Essential - StrategicManagement, BUMN School of Excellence, March - May 2024