Summary
Overview
Work History
Education
Skills
Timeline
Generic
Ariestya Devitha Bouty

Ariestya Devitha Bouty

Public Relations, Marketing Communications, Sales
Tangerang Selatan,Indonesia

Summary

Energetic employee well-versed in strong communication and organisation skills. Seeks solutions to problems and applies extensive analytical knowledge to findings. Adept at multi-tasking, leading group discussions and managing projects.

Committed manager with exceptional leadership, organisational skills and communication abilities leads high-performing cross-functional teams. Leads projects, company operations and business growth.

Enthusiastic Public Relations with knowledge of resolving customer problems. Works to increase success through effective work strategies and customer service.

Motivated with 13 years of experience, recognised for assessing operational needs and developing solutions to save costs, improve revenues and drive customer satisfaction. Resourceful and well-organised with excellent leadership and team-building record.

Takes on challenging new role harnessing interpersonal skills, collaboration and problem-solving. Driven to deliver high-quality service and consistent results.

Overview

6
6
years of professional experience
5
5
years of post-secondary education

Work History

Store Manager

The Palace Jeweler
South Tangerang, Banten
10.2022 - Current
  • Implemented promotional displays to increase product visibility and sales.
  • Resolved customer complaints effectively, protecting the store's image and consumer relationships.
  • Collaborated with upper management in strategic planning, contributing valuable insights from ground level operations.
  • Maintained an organised stock room for easy accessibility of goods.
  • Conducted performance appraisals for staff members, providing constructive feedback and identifying areas for improvement.
  • Assisted customers in locating products around the shop floor promptly.
  • Managed staff rosters, ensuring adequate coverage during peak times.
  • Handled cash transactions accurately, minimising financial discrepancies at the till.
  • Streamlined operations to maximise efficiency and minimise waste.
  • Facilitated smooth checkouts by maintaining efficient till operations.
  • Coordinated holiday promotions successfully whilst managing regular duties simultaneously.
  • Ensured high levels of customer satisfaction with proactive interaction and prompt issue resolution.
  • Coached underperforming employees improving their job performance significantly.
  • Developed a team-oriented environment by implementing effective leadership strategies.
  • Monitored inventory levels consistently to avoid stock shortages or overages.
  • Researched and applied proven marketing techniques to drive sales.
  • Analysed consumer data to predict future purchasing trends for informed decision-making.
  • Planned logistical operations for safe transportation, storage and sale of goods.
  • Collaborated with cross-company departments, developing new strategies to capitalise on emerging customer trends.
  • Evaluated products to select mix meeting current customer demand.
  • Established clear budgets with sound controls to keep business operating with optimum finances.
  • Followed industry trends and set pricing strategies to maximise business returns.
  • Negotiated buying conditions and sales contracts to secure lucrative deals.
  • Formulated marketing and advertising strategies for continuous business growth.
  • Created seasonal sales plans with varying stock and promotional strategies.
  • Determined strategic direction of organisation based on industry knowledge and market research.

Marketing and Communications Manager

Intiwhiz International
Jakarta, Indonesia
10.2021 - 10.2022
  • Conducted market research, leading to more targeted marketing efforts and improved results.
  • Created engaging content for increased audience engagement across multiple channels.
  • Organised high-profile events to heighten public awareness of the firm's offerings.
  • Enhanced internal communication by creating a monthly newsletter highlighting team successes and future projects.
  • Organised training sessions for staff on digital marketing tools resulting in better utilisation of resources.
  • Worked closely with graphic designers on visual elements of campaigns, ensuring alignment with overall branding strategy.
  • Oversaw creation of promotional materials, enhancing overall brand image and appeal to customers.
  • Improved brand recognition by developing and implementing innovative marketing strategies.
  • Collaborated with sales teams to align messaging strategies, increasing customer conversion rate significantly.
  • Collaborated efficiently with PR agencies for maximising reach during product launch events.
  • Coordinated product launches that resulted in successful market introductions and rapid sales growth.
  • Managed media relations for positive press coverage and strengthened brand reputation.
  • Directed advertising campaigns, ensuring consistency across all platforms and mediums.
  • Established relationships with key industry influencers, boosting brand visibility within target markets.
  • Coached and mentored public relations staff to maintain leading company reputation.
  • Developed communication strategies to support business direction.
  • Boosted public image for target audiences using multiple engagement platforms.
  • Planned daily operations to focus team efforts on current priorities.
  • Negotiated improved advertising prices to bring campaign costs under budget.
  • Maintained consistent brand voice and style across content.

Public Relations Manager

Aston Kartika Grogol Jakarta
West Jakarta, Indonesia
09.2019 - 10.2021
  • Compiled content for various communication channels.
  • Planned daily operations to focus team efforts on current priorities.
  • Introduced process changes resulting in improved communication metrics.
  • Improved brand coverage across various platforms through strategic advertising campaigns.
  • Championed creative use of resources and collaboration.
  • Coached and mentored public relations staff to maintain leading company reputation.
  • Devised innovative advertising and marketing programmes for improved brand awareness.
  • Built positive, productive relationships with media outlets to maximise brand exposure.
  • Negotiated improved advertising prices to bring campaign costs under budget.
  • Created engaging press releases to gain print and broadcast coverage.
  • Established industry contacts and relationships with media.
  • Monitored team budgets and forecasts to deliver against annual targets.
  • Boosted public image for target audiences using multiple engagement platforms.

Education

Bachelor of Arts - Public Relations

London School of Public Relations
Jakarta
07.2007 - 08.2012

Skills

Customer service management

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Timeline

Store Manager

The Palace Jeweler
10.2022 - Current

Marketing and Communications Manager

Intiwhiz International
10.2021 - 10.2022

Public Relations Manager

Aston Kartika Grogol Jakarta
09.2019 - 10.2021

Bachelor of Arts - Public Relations

London School of Public Relations
07.2007 - 08.2012

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Ariestya Devitha BoutyPublic Relations, Marketing Communications, Sales