Aryo Meidianto Aji
East Jakarta
Summary
Leads integrated PR, marketing and e-commerce activity to strengthen brand visibility, grow online revenue and protect reputation. Directs media relations, digital campaigns, budget control and cross-functional teams to deliver consistent commercial impact and clear brand positioning.
Overview
2
2
Languages
20
20
years of professional experience
Work History
Head of Marketing, Public Relations & E-commerce
PT Trinova Digital Indonesia
Jakarta, Indonesia
05.2026 - Current
- E-commerce & Digital Growth: Spearheaded e-commerce strategy, driving online sales and enhancing digital presence. Monitored market trends and managed engaging social media platforms while ensuring compliance with e-commerce regulations.
- Integrated Marketing & Brand Consistency: Directed data-driven marketing strategies aligned with overarching company goals. Oversaw the creation, approval, and distribution of all marketing collateral, social media content, and promotional copy to ensure a strong, consistent brand tone.
- Public Relations & Media Relations: Developed proactive PR campaigns and crisis communication plans. Cultivated a network of journalists, key influencers, and media outlets to secure favourable brand positioning and analyse campaign impact.
- Corporate Representation & Partnerships: Acted as primary spokesperson at industry events and press conferences. Forged strategic partnerships with industry leaders to elevate brand awareness and expand market reach.
- Strategic Leadership & Operations: Led a cross-functional team of marketing, PR, and e-commerce professionals. Managed departmental budgets and allocated resources effectively to maximise return on investment and drive team development.
Head of E-Commerce
PT Lumina Digital Indonesia
Jakarta, Indonesia
06.2026 - Current
- Led online sales operations and managed departmental budgets, executing competitive strategies that increased online revenue and market share.
- Developed and executed targeted digital marketing campaigns to enhance brand visibility and drive product sales growth.
- Optimised product listings and oversaw inventory management to minimise stock shortages; collaborated with Go-To-Market (GTM) team on pricing, sales incentives, and delivery terms.
Bussines Consultant
Bizsense Indonesia
Jakarta, Indonesia
06.2024 - 03.2026
- Developed data-driven business plans and delivered specialized process re-engineering services, enhancing organisational agility through comprehensive market and competitor analysis.
- Problem Solving & Optimization: Conducted root-cause analysis on recurring operational challenges to design and implement sustainable, effective business solutions.
- Fostered high-trust client partnerships by optimising communication strategies and facilitating transparent feedback, resulting in improved client satisfaction and retention.
Senior Consultant
SEQARA Communications
Jakarta
06.2024 - 03.2026
- Client Advisory & Account Management: Delivered strategic counsel during client engagements, optimised communication workflows for transparency, and provided actionable insights to account leadership.
- Strategic PR & Crisis Management: Developed and executed comprehensive public relations strategies to elevate brand visibility, while proactively managing crisis communications to safeguard client reputation and integrity.
- Content Development & Media Relations: Crafted compelling press materials, including news releases, newsletters, and executive speeches. Ensuring precise alignment with clients' key messaging and brand identity.
- Industry Networking & Thought Leadership: Engaged in industry conferences to cultivate strategic networks, strengthen media relationships, and position clients as thought leaders.
PR Manager
OPPO Indonesia
09.2013 - 05.2024
- media relations & partnerships: Established and nurtured relationships with key media organisations, overseeing press operations and negotiating partnerships to expand brand visibility.
- strategic PR & operations: Developed and implemented public relations strategies, managing budgets and communication plans to enhance brand reputation.
- content & community management: Created engaging content and directed digital, social media, and community programmes, driving brand awareness and audience engagement.
Media Relations Specialist
OPPO Indonesia
Jakarta, Indonesia
01.2014 - 09.2017
- Media Outreach & Relations: Cultivated extensive network of top-tier journalists, bloggers, and influencers, acting as primary contact for all media inquiries to enhance brand messaging.
- SStrategic Media Campaigns: Developed and executed multi-platform PR campaigns, guided by cultural and market trends to significantly boost brand visibility and awareness.
- Event Management: Organised media events and activations that generated press coverage and sustained public interest, contributing to overall brand visibility.
Community Manager
OPPO Indonesia
Jakarta, Indonesia
09.2013 - 01.2014
- Managed multi-platform online communities, fostering daily interaction and enforcing guidelines to maintain a safe and positive environment.
- Created and distributed engaging content—including newsletters, forum discussions, and social media updates—to keep user base informed and active.
- Executed targeted outreach strategies, enhancing member participation and raising awareness of brand initiatives and support services.
Graphic Designer
PT. Bank Mandiri Tbk
Jakarta, Indonesia
01.2007 - 09.2012
- Transformed client briefs into impactful creative solutions using Adobe Creative Suite, consistently surpassing expectations.
- Developed innovative design concepts for customer care group, enhancing brand visibility and audience engagement.
- Managed multiple design projects simultaneously, prioritising tasks to ensure timely delivery of high-quality work.
Education
Bachelor of Fine Arts - Visual Communictaion Design
Jakarta Institue of Arts
JakartaSkills
- Public speaking
- Public Relations Strategy
- Media Relations & Pitching
- PR Campaign Management
- Corporate Communications
- Crisis communication
- Content Creation & Copywriting
- Customer relationship building
- Government Relations
- Graphic Design
- E-commerce strategy
- Budget management
- Decision making
- Presentations
- Product knowledge
- Events organisation
Language
Indonesia
English
Timeline
Head of E-Commerce
PT Lumina Digital Indonesia
06.2026 - Current
Head of Marketing, Public Relations & E-commerce
PT Trinova Digital Indonesia
05.2026 - Current
Bussines Consultant
Bizsense Indonesia
06.2024 - 03.2026
Senior Consultant
SEQARA Communications
06.2024 - 03.2026
Media Relations Specialist
OPPO Indonesia
01.2014 - 09.2017
Community Manager
OPPO Indonesia
09.2013 - 01.2014
PR Manager
OPPO Indonesia
09.2013 - 05.2024
Graphic Designer
PT. Bank Mandiri Tbk
01.2007 - 09.2012
Bachelor of Fine Arts - Visual Communictaion Design
Jakarta Institue of Arts