ASHARANISA LUBIS

Meta Ads Kampanye Penjualan – Top Coach Indonesia

• Coordinated cross-functional teams to ensure seamless execution of integrated marketing campaigns from concept to completion.
• Monitored online advertising content by performing minor maintenance and providing informed input on approachability and design.
• Supported and administered operational goals by monitoring success in achieving profit objectives.
• Communicated campaign success and status reports to management by outlining progress and analyzing known performance indicators.
• Increased brand awareness by developing and implementing strategic advertising campaigns.
• Managed budgets effectively, allocating resources strategically across various advertising channels.
• Identified key market trends and adjusted advertising strategies accordingly to maximize impact and reach.

Period 2024,
Platform: Meta Ads (Facebook & Instagram)
Budget: Rp119,259,878

Campaign Results:

• Impress : 9.695.949
• Click : 61.128 (CTR: 0.63%)
• Leads (Add to Cart): 1.432
• Purchase : 132
• Conversion Rate: 9.22%
• CPA: Rp903.484
• Omset : Rp371.103.000
• ROAS: 3.1

Strategy & Execution:

• Targeting a combination of cold audiences and retargeting
• Copywriting based on AIDA funnel
• A/B testing visual dan call-to-action (CTA)
• Daily manual optimization based on performance
• SSync with WhatsApp Business to close leads

• Promoted a positive work environment through effective communication skills and fostering professional relationships among colleagues.
• Improved document organization with thorough file maintenance, archiving outdated records as necessary for efficient retrieval when needed.
• Managed scheduling for executive team, balancing complex calendars to ensure optimal use of time.
• Managed filing system, entered data and completed other clerical tasks.
• Performed research to collect and record industry data.