Asteria Desi Kartika Sari
Content Manager Assistant/Editor
Jakarta,JK
Summary
With over 9 years of experience in economic and business media, I have managed coverage, research, and strategic narratives focused on investment, capital markets, startups, and economic policy. I have built strong communication with CEOs, regulators, and industry associations. My communication, networking, and research skills enable me to contribute to external relations management, corporate communications, and strategic support across industries. I possess data-driven storytelling ability, market insight, and sensitivity to global trends to strengthen a company’s positioning in the eyes of the public, investors, and regulators.
Overview
2
2
Certifications
Work History
Content Manager Assistant / Associate Editor
Bisnis Indonesia
- Managed content production for investment, capital market, and startup channels with a comprehensive editorial approach.
- Initiated in-depth content that served as a key reference for investors and industry professionals.
- Conducted interviews with prominent figures in finance and technology sectors, including founders and regulators.
- Ensured published narratives aligned with market realities and corporate partners’ communication strategies.
- Assisted in the development and editing of high-quality content, enhancing reader engagement and brand visibility.
- Collaborated with editorial teams to refine article structures, ensuring clarity and coherence in published materials.
- Conducted thorough research to support content creation, resulting in well-informed articles that resonate with target audiences.
- Managed publication schedules and deadlines, streamlining workflows and improving content delivery efficiency.
- Edited and proofread articles for grammatical accuracy, contributing to a polished and professional final product.
- Participated in brainstorming sessions to generate innovative content ideas, fostering a culture of creativity within the team.
- Monitored industry trends and competitor content, providing insights that informed strategic editorial decisions and direction.
- Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.
- Analyzed competitor websites to identify trends and opportunities for improvement in our own content strategy.
Financial Journalist – Premium Content
Bisnis Indonesia
- Covered corporate actions such as IPOs, M&A, startup funding, and investment policies in Indonesia and Southeast Asia.
- Built strong relationships with corporate PR teams, government agencies, and industry associations.
- Produced analytical and industry research articles used by corporate readers for decision-making.
- Conducted interviews with industry leaders to produce exclusive content, elevating the publication's reputation for insightful financial reporting.
- Developed in-depth financial analyses that informed investment strategies and enhanced audience engagement through compelling storytelling.
Creative Intern
Trans7
- Developed and researched creative concepts to support program production.
- Coordinated show rundowns and ensured smooth on-air execution.
- Supported communication and briefings with guest talents and managers.
Education
S.I.Kom - Ilmu Komunikasi
Universitas Atma Jaya Yogyakarta
01.2015
Skills
Content Writing
Certification
Certificate of Completion and Excellence-SEO 101: Cara Membuat Website Eksis di Halaman Depan Google. Issuing authority Skill Academy by Ruangguru
Timeline
Content Manager Assistant / Associate Editor
Bisnis Indonesia
Financial Journalist – Premium Content
Bisnis Indonesia
Creative Intern
Trans7
S.I.Kom - Ilmu Komunikasi
Universitas Atma Jaya Yogyakarta