Astra Novlantig

I embarked on a self-motivated journey of personal development, which led me to successfully establish PT LEVANTA MANDIRI PRIMA, a textile (home industry) company right here in South Jakarta. I personally handled every step of the company's formation, from its legal incorporation in October 2024 to getting operations up and running. Here's how I built the business:

• Established and nurtured partnerships with local artisans, ensuring ethical sourcing and collaborative product development.
• Developed and executed go-to-market strategies for new product launches, setting up our initial online and offline distribution networks.
• Analyzed early market feedback to refine our product offerings and adapt business strategies for sustainable growth.
• Managed the Profit & Loss (P&L) for relevant business initiatives, focusing on optimal revenue generation and cost efficiency. In Q2 post-launch, me and my team successfully increased gross profit by 15% through strategic cost management and a 10% increase in average order value.

As an early and founding member of the partnership team at Findit.id, I played a key role in building our re-commerce startup during its critical initial phase. My primary focus was to establish Findit.id as a growing marketplace for secondhand goods by identifying and cultivating strategic partnerships essential for our early growth. Here's how I contributed during this foundational period:

• Identified and initiated strategic partnerships to begin expanding our market reach and enhance initial product offerings.
• Secured and actively managed nascent key partnerships, ensuring their foundational alignment with our evolving business goals.
• Contributed to early customer engagement and brand visibility through developing initial offline brand collaborations.
• Collaborated closely with cross-functional internal teams to launch and refine our first partnership initiatives.
• Negotiated preliminary logistics agreements with the potential to reduce future delivery costs by up to 25% upon full implementation.

As Senior Associate, I managed relationships with our highest revenue and highest order merchants, serving as their main point of contact. My role involved understanding their needs, providing strategic guidance, and driving their growth through promotional campaigns that consistently surpassed our goals. Here's a look at how I contributed:

• Successfully closed deals with 100% of my managed sellers to join Joint Business Plans (JBP) and other paid partnership programs, especially throughout 2024. These strategic collaborations brought in significant value.
• Collaborated closely with various internal teams to develop and launch complex promotional campaigns that consistently exceeded both our internal targets and external performance indicators.
• Used my deep understanding of different product categories (including products, sellers, market trends, and competitors) to make sure our key merchants had competitive pricing, the best product selection, and consistent stock.
• Performed in-depth analysis of daily and campaign sales performance, including Joint Business Plans (JBP). This allowed me to give merchants data-driven insights and practical advice, leading to significant growth in their orders and revenue.
• Presented key findings, Profit & Loss (P&L) analyses, and strategic recommendations to executives (Directors, Heads, or Senior Managers), directly influencing important business decisions.
• My performance was consistently high, as shown by a "Well Above Expectation" rating in my 2023 Year-End Appraisal and an average monthly revenue target achievement of over IDR 1.5 billion.

At Shopee, I managed relationships with our top-tier merchants, serving as their main point of contact. My role involved addressing their needs and providing strategic guidance to help them grow their businesses. Here's how I contributed to their success and our platform's growth:

• Closed deals with up to 70% of my key managed sellers for Joint Business Plans (JBP) and other paid partnership campaigns, bringing in over IDR 2 billion in annual value through these collaborations.
• Leveraged deep expertise in various product categories (products, sellers, market trends, and competitors) to ensure competitive pricing, the best product selection, and consistent stock availability for our most important merchants.
• Conducted in-depth analysis of daily and campaign sales performance, including Joint Business Plans (JBP), providing data-driven insights and actionable recommendations to merchants that significantly boosted their orders and revenue.
• Managed rebate programs efficiently to boost overall sales growth.
• Successfully handled various special projects, consistently delivering clear and effective results.

• Developed and implemented strategic initiatives, campaigns, and tactical promotions to drive growth and enhance brand awareness for Lifestyle product (GOLIFE).
• Identified and optimized strategic partnerships to enhance GOLIFE sales through offline activities.
• Collaborated with internal stakeholders (Marketing, Legal, Product) to align partnership activities with overall business objectives and ensure effective execution.
• Measured the return on investment (ROI) and strategic value of GOLIFE marketing projects, providing insights to inform future strategies.
• Ensured all campaigns were aligned with GOLIFE product offerings, target user demographics, and overall brand strategy.
• Managed the marketing budget and campaign calendar, optimizing resource allocation and maximizing campaign effectiveness.
• Measured and tracked campaign effectiveness, analyzing key metrics to identify optimization opportunities and improve performance.
• Led and managed a team of Customer Acquisition Executives for GOLIFE Shelter (Pojok GOLIFE), boosting complete orders by 30% and increasing conversion rates by up to 80% in their area during Q4 2019.

• Acquired and managed a portfolio of corporate/business partners to drive demand for GOLIFE products and services.
• Developed and executed offline activities and initiatives to promote GOLIFE's lifestyle on-demand services and increase user engagement.
• Supervised and evaluated the performance of all campaigns and projects with partners, providing feedback and recommendations for improvement.
• Developed and managed the marketing budget and campaign calendar for offline partnership, ensuring efficient allocation of resources and alignment with business goals.
• Manage performance-based partnerships (CPL and CPA), focusing on measurable results and optimizing campaigns for cost-effectiveness.
• Acquired 80 Point of Interest (POI) partners (SMB, Residential, Mall), directly contributing 30% to the offline partnership team's goals and driving a 60% increase in demand across the Jabodetabek area.

• Conducted research to identify potential Indonesian markets and business opportunities.
• Acquired and onboarded local businesses as partners for client initiatives.
• Analyzed and finalized participant lists through collaboration with local stakeholders.
• Provided clients with insights on best practices for Indonesian market entry.
• Managed and nurtured relationships with corporate business partners.
• Key clients managed included Catalonia Trade & Investment and Basque Trade & Investment.

• Developed partnership and marketing strategies, built partner relationships, supporting key events, and establishing impactful corporate loyalty programs for Grab for Business.
• Contributed to the Migration Team, introduced and facilitated Grab for Business clients on the new platform/product through targeted partnership and marketing strategies, dedicated relationship building, and event support.

• Identified and acquired potential business partners for project support.
• Assisted in the planning and execution of business projects.
• Collaborated with internal and external partners for project success.
• Tracked project progress and reported on key milestones.
• Contributed to the strategic objectives of business projects.