Astra Novlantig

I embarked on a self-motivated journey of personal development, leading to the successful creation of PT LEVANTA MANDIRI PRIMA, a textile (home industry) company based in South Jakarta. I personally oversaw all facets of the company's formation, from its legal incorporation in October 2024 to establishing its operations. Key points:

• Established and nurtured partnerships with local artisans, ensuring ethical sourcing and collaborative product development.
• Developed and executed go-to-market strategies for new product launches, establishing initial online and offline distribution networks.
• Analyzed early market feedback to refine product offerings and adapt business strategies for sustainable growth
• Managed the Profit & Loss (P&L) for relevant business initiatives, ensuring optimal revenue generation and cost efficiency.

As part of the founding partnership team at Findit.id, I helped build the re-commerce startup from the ground up. My role focused on establishing the company as a centralized marketplace for secondhand goods by forging key strategic partnerships to drive growth. Key points:

• Drove company growth by identifying, evaluating, and establishing strategic partnerships to expand market reach and enhance product offerings.
• Negotiated and finalized partnership agreements, managed key partner relationships, and ensured strategic alignment with business objectives.
• Developed and executed offline brand collaborations to increase customer engagement and brand visibility.
• Collaborated with cross-functional internal teams (e.g., product, marketing) to execute partnership initiatives, track performance, and optimize results.
• Secured strategic logistics agreements projected to reduce delivery costs by up to 25% upon full implementation.

• Managed Shopee's top-tier merchant relationships, serving as the primary point of contact, addressing their needs, and providing strategic guidance to drive their growth through strategic promotional campaigns exceeding internal & external KPIs.
• Collaborated with cross-functional teams to develop and execute complex promotional campaigns that consistently exceeded internal and external KPIs.
• Leveraged deep category expertise (products, sellers, market, competitors) to ensure competitive pricing, optimal assortment, and stock availability for key merchants.
• Conducted in-depth analysis of daily and campaign sales performance, including Joint Business Plans (JBP), providing data-driven insights and actionable recommendations to merchants, resulting in significant order and revenue growth.
• Presented key findings, P&L and strategic recommendations to the executives (Director's, Head, or Senior Manager), directly influencing business decisions on the issue.
• Consistently achieved high performance, as evidenced by a "Well Above Expectation" rating in the 2023 Year-End Appraisal and an average target revenue achievement of over IDR 1.5 billion per month.

• Managed Shopee's top-tier merchant relationships, serving as the primary point of contact, addressing their needs, and providing strategic guidance to drive their growth.
• Leveraged deep category expertise (products, sellers, market, competitors) to ensure competitive pricing, optimal assortment, and stock availability for key merchants.
• Conducted in-depth analysis of daily and campaign sales performance, including JBP, providing data-driven insights and actionable recommendations to merchants, resulting in significant order and revenue growth.
• Managed rebate programs efficiently to boost sales growth.
• Successfully managed ad-hoc projects, delivering clear and effective results.

• Developed and implemented strategic initiatives, campaigns, and tactical promotions to drive growth and enhance brand awareness for Lifestyle product (GOLIFE).
• Identified and optimized strategic partnerships to enhance GOLIFE sales through offline activities.
• Collaborated with internal stakeholders (Marketing, Legal, Product) to align partnership activities with overall business objectives and ensure effective execution.
• Measured the return on investment (ROI) and strategic value of GOLIFE marketing projects, providing insights to inform future strategies.
• Ensured all campaigns were aligned with GOLIFE product offerings, target user demographics, and overall brand strategy.
• Managed the marketing budget and campaign calendar, optimizing resource allocation and maximizing campaign effectiveness.
• Measured and tracked campaign effectiveness, analyzing key metrics to identify optimization opportunities and improve performance.
• Led and managed a team of Customer Acquisition Executives for GOLIFE Shelter (Pojok GOLIFE), boosting complete orders by 30% and increasing conversion rates by up to 80% in their area during Q4 2019.

• Acquired and managed a portfolio of corporate/business partners to drive demand for GOLIFE products and services.
• Developed and executed offline activities and initiatives to promote GOLIFE's lifestyle on-demand services and increase user engagement.
• Supervised and evaluated the performance of all campaigns and projects with partners, providing feedback and recommendations for improvement.
• Developed and managed the marketing budget and campaign calendar for offline partnership, ensuring efficient allocation of resources and alignment with business goals.
• Acquired 80 Point of Interest (POI) partners (SMB, Residential, Mall), directly contributing 30% to the offline partnership team's goals and driving a 60% increase in demand across the Jabodetabek area.

• Conducted research to identify potential Indonesian markets and business opportunities.
• Acquired and onboarded local businesses as partners for client initiatives.
• Analyzed and finalized participant lists through collaboration with local stakeholders.
• Provided clients with insights on best practices for Indonesian market entry.
• Managed and nurtured relationships with corporate business partners.
• Key clients managed included Catalonia Trade & Investment and Basque Trade & Investment.

• Developed partnership and marketing strategies, built partner relationships, supporting key events, and establishing impactful corporate loyalty programs for Grab for Business.
• Contributed to the Migration Team, introduced and facilitated Grab for Business clients on the new platform/product through targeted partnership and marketing strategies, dedicated relationship building, and event support.

• Identified and acquired potential business partners for project support.
• Assisted in the planning and execution of business projects.
• Collaborated with internal and external partners for project success.
• Tracked project progress and reported on key milestones.
• Contributed to the strategic objectives of business projects.