Enjoy working in a team or individual. I am an active, cherish and also easy going person. I always interested to learn something new. A hard working, detailed oriented, fast learner and responsible person.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
Work History
MARKET INTELLIGENCE AND PRICING MANAGER
PT Gerai Cepat Untung (GoToko)
Jakarta
2022.07 - Current
Conduct biweekly survey and FGD on register GoToko Retailer to gain market insights
Weekly sales performance review and recommendation to achieved the remaining target
Promotion and campaign recommendation based on competitors insight
Weekly SKU review on regional level to see potential SKU gain and loss
Weekly competitive price calculation and price setting on regional level to achieve monthly margin target and forecast.
Conducted market research to identify new opportunities and target markets.
SALES ANALYST MANAGER
PT. SREEYA SEWU INDONESIA TBK
Jakarta
2021.07 - 2022.07
Review and give recommendations sales performance in MT Channel based on available data
Best estimate calculation for national top down for GT and MT Channel
Monitoring and review cabinet productivity and profitability in every regions
Review Performance NPD, Product Focus and Trade Promo Effectivity
MARKET RETAIL DATA MANAGEMENT & ANALYST MANAGER
PZ CUSSONS INDONESIA
Jakarta
2020.08 - 2021.07
Linkage data sell in, sell out and also Nielsen to see Brand and category performance
Provide analysis for JBP with MT Account and also Brand team
Conduct coverage study to see differentiate between our internal and Nielsen data
Bimonthly Nielsen RMS Report, MPR report and ad hoc reports
PLANOGRAM SUPPORT SUPERINTENDENT
PZ CUSSONS INDONESIA
Jakarta
2019.08 - 2020.07
Supporting any planogram request from Account or for Brand Teams
Review sell out data and analyzing along with Nielsen data especially for captaincy account
Initiator for build Planogram guidance for GT Channel based on MSL SKU
Conduct Mini Market Matrix Project to identify type of store, SKU and type of shelf.
CUSTOMER MARKETING
PT. PZ CUSSONS INDONESIA
Jakarta
2017.04 - 2019.07
Create, Circulate and Compile Discount on Invoice and off Invoice proposal for GT Channel and MT Channel
Estimate ROI for 1 Year Plan MTKA Promo Bulletin
Review and analyze impact of Big Activity such as Cussons Fair and Etc
Analyzing the promotion strategy for every accounts based on their sell out and sell in data
Visibility branding for Modern Trade Channel
Support adm. to created Product Request in SAP
Creating monthly report for Master Invoice, Master Inventory, Master Customer based on DMS data and Input promotion to DMS
TRADE MARKETING ACTIVATION EXECUTIVE
PT MEAD JOHNSON INDONESIA
Jakarta
2016.04 - 2016.10
Create and maintaining wet sampling schedule for every regions
Work closely with event organizer and 3rd parties that support activation activities
Compile and analyze monthly report based on the data from the regions
Send product allocation and supporting properties to every regions
Education
Bachelor of Arts - International Relations
PRESIDENT UNIVERSITY
Jababeka, Indonesia
2013.08 - 2017.06
Skills
Market intelligence
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Timeline
MARKET INTELLIGENCE AND PRICING MANAGER
PT Gerai Cepat Untung (GoToko)
2022.07 - Current
SALES ANALYST MANAGER
PT. SREEYA SEWU INDONESIA TBK
2021.07 - 2022.07
MARKET RETAIL DATA MANAGEMENT & ANALYST MANAGER
PZ CUSSONS INDONESIA
2020.08 - 2021.07
PLANOGRAM SUPPORT SUPERINTENDENT
PZ CUSSONS INDONESIA
2019.08 - 2020.07
CUSTOMER MARKETING
PT. PZ CUSSONS INDONESIA
2017.04 - 2019.07
TRADE MARKETING ACTIVATION EXECUTIVE
PT MEAD JOHNSON INDONESIA
2016.04 - 2016.10
Bachelor of Arts - International Relations
PRESIDENT UNIVERSITY
2013.08 - 2017.06
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