Atika Hardicha
Market Intelligence And Pricing Manager
Jakarta Barat
Summary
Enjoy working in a team or individual. I am an active, cherish and also easy going person. I always interested to learn something new. A hard working, detailed oriented, fast learner and responsible person.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
Work History
MARKET INTELLIGENCE AND PRICING MANAGER
PT Gerai Cepat Untung (GoToko)
Jakarta
07.2022 - Current
- Conduct biweekly survey and FGD on register GoToko Retailer to gain market insights
- Weekly sales performance review and recommendation to achieved the remaining target
- Promotion and campaign recommendation based on competitors insight
- Weekly SKU review on regional level to see potential SKU gain and loss
- Weekly competitive price calculation and price setting on regional level to achieve monthly margin target and forecast.
- Conducted market research to identify new opportunities and target markets.
SALES ANALYST MANAGER
PT. SREEYA SEWU INDONESIA TBK
Jakarta
07.2021 - 07.2022
- Review and give recommendations sales performance in MT Channel based on available data
- Best estimate calculation for national top down for GT and MT Channel
- Monitoring and review cabinet productivity and profitability in every regions
- Review Performance NPD, Product Focus and Trade Promo Effectivity
MARKET RETAIL DATA MANAGEMENT & ANALYST MANAGER
PZ CUSSONS INDONESIA
Jakarta
08.2020 - 07.2021
- Linkage data sell in, sell out and also Nielsen to see Brand and category performance
- Provide analysis for JBP with MT Account and also Brand team
- Conduct coverage study to see differentiate between our internal and Nielsen data
- Bimonthly Nielsen RMS Report, MPR report and ad hoc reports
PLANOGRAM SUPPORT SUPERINTENDENT
PZ CUSSONS INDONESIA
Jakarta
08.2019 - 07.2020
- Supporting any planogram request from Account or for Brand Teams
- Review sell out data and analyzing along with Nielsen data especially for captaincy account
- Initiator for build Planogram guidance for GT Channel based on MSL SKU
- Conduct Mini Market Matrix Project to identify type of store, SKU and type of shelf.
CUSTOMER MARKETING
PT. PZ CUSSONS INDONESIA
Jakarta
04.2017 - 07.2019
- Create, Circulate and Compile Discount on Invoice and off Invoice proposal for GT Channel and MT Channel
- Estimate ROI for 1 Year Plan MTKA Promo Bulletin
- Review and analyze impact of Big Activity such as Cussons Fair and Etc
- Analyzing the promotion strategy for every accounts based on their sell out and sell in data
- Visibility branding for Modern Trade Channel
- Support adm. to created Product Request in SAP
- Creating monthly report for Master Invoice, Master Inventory, Master Customer based on DMS data and Input promotion to DMS
TRADE MARKETING ACTIVATION EXECUTIVE
PT MEAD JOHNSON INDONESIA
Jakarta
04.2016 - 10.2016
- Create and maintaining wet sampling schedule for every regions
- Work closely with event organizer and 3rd parties that support activation activities
- Compile and analyze monthly report based on the data from the regions
- Send product allocation and supporting properties to every regions
Education
Bachelor of Arts - International Relations
PRESIDENT UNIVERSITY
Jababeka, Indonesia 08.2013 - 06.2017
Skills
Market intelligence
Market research and analysis
Budgeting
Sales forecasting
Quick Learner
Ms Office
Distributor Management System (DMS)
Spaceman & Nielsen Answer
Data Analysis
Timeline
MARKET INTELLIGENCE AND PRICING MANAGER
PT Gerai Cepat Untung (GoToko)
07.2022 - Current
SALES ANALYST MANAGER
PT. SREEYA SEWU INDONESIA TBK
07.2021 - 07.2022
MARKET RETAIL DATA MANAGEMENT & ANALYST MANAGER
PZ CUSSONS INDONESIA
08.2020 - 07.2021
PLANOGRAM SUPPORT SUPERINTENDENT
PZ CUSSONS INDONESIA
08.2019 - 07.2020
CUSTOMER MARKETING
PT. PZ CUSSONS INDONESIA
04.2017 - 07.2019
TRADE MARKETING ACTIVATION EXECUTIVE
PT MEAD JOHNSON INDONESIA
04.2016 - 10.2016
Bachelor of Arts - International Relations
PRESIDENT UNIVERSITY
08.2013 - 06.2017