Aulia Kushardini
UX Design Lead
Tangerang Selatan
Summary
As a design manager with strong analytical and project management skills and a seasoned UX writer, I’m seeking a role that allows me to leverage my leadership experience while reconnecting with my passion for writing and/or public policy.
Overview
12
12
years of professional experience
3
3
years of post-secondary education
3
3
Languages
Work History
Design Lead I
Traveloka
Tangerang, Banten
08.2021 - Current
- Initiate, scope, prioritize, and oversee design projects for strategic touch points, such as the Homepage and the app omni-search
- Lead a team of UI/UX designers and writers to deliver on 7-10 design projects per quarter at the highest execution and craft level.
- Cultivate collaboration between Design, Engineering, Product, and Marketing by establishing new workflows and guidelines.
- Demonstrated success in increasing app users' productivity in terms of CTR, time spent on app, and numbers of issued bookings through various design improvement projects
- Demonstrated history in improving efficiency and collaboration through the creation of UI Handoff Figma template, scoring 100% designers’ and 90% engineers’ approval rates.
UX Copywriter
Traveloka
Tangerang, Banten
01.2016 - 08.2021
- Wrote clear, concise, and scalable content in English and Indonesian so users can make informed choices and take desirable actions
- Demonstrated success in leveraging AI/LLM technologies to provide text-based search recommendations to the App Omnisearch users, securing a 13% adoption rate and an increase in conversion rate from 6.24% to 6.53% (a 24% increase)
- Provided content strategy and guidelines for select strategic projects, in line with the Traveloka brand voice and the project's design concepts
- Conducted content research and copy testing to identify user needs and translate the insights into copy recommendations
Chief Editor
Hipwee
01.2014 - 01.2016
- Oversaw the website's readership growth from zero to a million users through publication of daily thematic content
- Collaborated with brands and creative agencies to produce articles, short films, and social media presence to amplify brand messages
- Organized and chaired a nationwide conference for the Hipwee Readership Community, attended by 200+ participants and featured Bukalapak as the main sponsor
Student Intern
Embassy of Indonesia, Brussels
01.2013 - 05.2013
- Conducted research on various topics pertinent to Indonesia's national interests
- Attended selected functions and conferences and wrote reports for the Indonesian diplomatic mission
Education
Bachelor of Arts - International Relations
Universitas Gadjah Mada
Yogyakarta, Indonesia 05.2013 - 09.2016
Skills
- Design project planning and management
- Scrum project management
- Stakeholder management
- Content strategy
- Usability testing
Timeline
Design Lead I
Traveloka
08.2021 - Current
UX Copywriter
Traveloka
01.2016 - 08.2021
Chief Editor
Hipwee
01.2014 - 01.2016
Bachelor of Arts - International Relations
Universitas Gadjah Mada
05.2013 - 09.2016
Student Intern
Embassy of Indonesia, Brussels
01.2013 - 05.2013
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