Miranti Aulia Wicaksono
Marketing
Jakarta Selatan
Summary
Dynamic marketing professional with a Master’s in International Business from Monash University and dual Bachelor’s degrees in Communication from Universitas Indonesia and The University of Queensland. Expertise includes social media management, marketing strategy, content creation, and brand partnerships, with a proven track record of leading cross-functional marketing initiatives across the beauty, wellness, and food & beverage sectors. A strong passion for global markets and brand building drives the ability to adapt strategies effectively in fast-paced environments. Committed to delivering impactful results through innovative approaches and collaborative efforts.
Overview
4
4
years of professional experience
1
1
Certification
2
2
Languages
Work History
Marketing Associate
PT Sinar Mega Bintang (Rad Beaute)
11.2023 - 09.2025
- Supervise marketing division and oversee campaign execution.
- Plan and manage marketing strategies, social media content, and community engagement events to increase qualified leads.
- Support branding initiatives to enhance company presence in beauty and wellness markets.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Identified value propositions and key messages for company marketing campaigns.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Marketing Officer
PT Ruci Kebanggaan Lokal
06.2021 - 07.2022
- Developed and implemented sales and marketing strategies to achieve company targets.
- Managed social media accounts and created brand-aligned content and copywriting.
- Conducted market and competitor analysis to identify growth opportunities.
- Created proposals for promotional programs and handled branding partnerships.
- Managed marketing budget and finance for company outlets.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Launched marketing activities for new product lines and market penetration.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Developed strong relationships with key industry influencers, leading to increased brand exposure and partnership opportunities.
- Coordinated with design and media teams to develop high-quality creative assets.
Education
Master of International Business - International Business
Monash University
Melbourne, Australia12.2024
Bachelor of Communication - Digital Media
The University of Queensland
Brisbane, Australia12.2021
Bachelor of Communication - Advertising
Universitas Indonesia
Depok, Indonesia12.2021
Social Studies -
SMA Negeri 3 Jakarta
Jakarta, Indonesia01.2018
Skills
- Marketing strategy development
- Proficient in MS Office suite
- Creative thinking
- Market analysis
- Research and trend analysis
- Client relationship management
- Project management
- Copywriting
- Teamwork and collaboration
Certification
IELTS Academic | Overall Band: 7.0 (Year: 2020)
Accomplishments
First Place Winner, FUTURA FEST Business Proposal Competition (2021) – Led a team in developing a digital marketing plan.
Timeline
Marketing Associate
PT Sinar Mega Bintang (Rad Beaute)
11.2023 - 09.2025
Marketing Officer
PT Ruci Kebanggaan Lokal
06.2021 - 07.2022
Master of International Business - International Business
Monash University
Bachelor of Communication - Digital Media
The University of Queensland
Bachelor of Communication - Advertising
Universitas Indonesia
Social Studies -
SMA Negeri 3 Jakarta