Avina Salsabila
Brand Partnership
Summary
Experienced Brand Partnership Manager with a proven track record of 4+ years in cultivating strong relationships with any stakeholders (hexa-helix) and SMEs in Indonesia, specifically East Java. Proficient in public relations, community development, and technology outreach. Demonstrated expertise in devising and implementing effective partnership strategies to drive expansion and enhance brand standing through program and event activation.
Overview
4
4
years of professional experience
1
1
Certification
2
2
Languages
Work History
Brand Partnerships
PT. BEON INTERMEDIA
06.2022 - Current
- Lead cross-functional partnership briefings, collaborating with each team to build comprehensive plans against partner assets
- Develop and manage internal asset and budgeting documents that give a real-time view of partnership status
- Secured valuable brand partnerships that brought new products into the top of mind at customer and potentials partners while also boosting visibility within the industry.
- Establish and manage relationships across major brand partners and organizational stakeholders to create meaningful, impactful, and original activations
- Managed deadlines effectively while juggling multiple brand partnerships and projects simultaneously.
- Established brand partnerships to secure exclusive content opportunities and strengthen relationships within the industry.
- Participated in community events as a representative of the bank, fostering strong local partnerships and brand awareness within the market area.
- Launched successful events partnerships as part of an ongoing strategy to leverage third-party credibility for brand promotion.
Program Officer
Social Innovation Acceleration Program (SIAP)
03.2022 - 05.2022
- Social Innovation Acceleration Program (SIAP) is a learning platform, an incubator and an accelerator for early-stage social enterprise
- SIAP focuses on social entrepreneurs with ideas and solution to create positive impact and drive change through business, and assists them to grow their product
- Established strategic partnerships with external organizations, expanding program reach and impact.
- In the process, we provide entrepreneurs with mentorship, personal, team and business development, knowledge resources, as well as impact assessment methodology and community support
- Maintained detailed documentation on all aspects of programs, creating an accessible knowledge base for future reference.
Regional Officer
GERAKAN NASIONAL 1000 STARTUP DIGITAL
06.2021 - 12.2021
- As a Regional Officer of the 1000 Digital Startups Initiative, I am dedicated to cultivating a vibrant startup ecosystem in Indonesia
- Through various programs and initiatives, I facilitate the growth of tech-enabled businesses and contribute to the nation's digital transformation
- Managed multiple strategic projects with numerous sub-projects or workstreams.
- Established strong relationships with key stakeholders (academic, business / startup, community, government, and media) ensuring support for program initiatives.
- Implemented risk management strategies to mitigate potential barriers to project success.
Marketing Communication
NGALUP COLLABORATIVE NETWORK
11.2020 - 08.2021
- Company Overview: Ngalup Collaborative Network is a place designed to foster collaboration and networking among a wide range of stakeholders, including talents and businesses from various sectors
- Ngalup Collaborative Network is a place designed to foster collaboration and networking among a wide range of stakeholders, including talents and businesses from various sectors
Community Associate Intern
NGALUP COLLABORATIVE NETWORK
08.2020 - 10.2020
- As a Community Host, I was responsible for managing and coordinating various events and programs, from ideation to execution
- This involved liaising with clients, conducting research, and ensuring smooth communication between internal and external stakeholders
- Handled high-pressure situations with composure, effectively managing large parties or unexpected events during busy shifts.
- I also focused on building and maintaining relationships with past participants, fostering a sense of community and ongoing engagement
- Provided exceptional customer service by attentively listening to guest needs and promptly addressing any concerns or issues.
Education
Bachelor of Communication Studies - Communication Sciences
Sebelas Maret University
Surakarta, Indonesia 04.2001 -
Skills
Community Development
Brand Activations
SMEs Empowerment
Event Management
Public Relations
Portfolios
- CSR Satu Jiwa Beragam Karya Bersama Mebiso, Malang, 04/01/24, Successfully implemented a CSR program with Mebiso to enhance the visibility and market reach of products created by individuals with disabilities in Lawang, Malang. The project, titled 'Satu Jiwa Beragam Karya Bersama Mebiso,' involved branding, marketing, and mentorship, resulting in the creation of the 'Dana Kirti' brand. Partnered with RSJ Dr. Radjiman Wediodiningrat Lawang and received international recognition from the IMHCTC Taiwan.
- Gerakan Nasional 1000 Startup Digital 2021, Malang, 12/01/23, The role of a Regional Officer for the National 1000 Digital Startups Initiative is to contribute to Indonesia's digitalization efforts by supporting the growth of young entrepreneurs. As a regional representative, I am responsible for launching local initiatives and collaborating with stakeholders to expand the reach of the program across 20 regions in Indonesia.
- Digital Branding for Women Founders, East Java, 08/01/23, Supported 750 female entrepreneurs (20% youth) in Malang Regency and Malang City to grow their businesses. Represented Ngalup in partnership with Mercy Corps Indonesia and Citi Foundation through the SEED 4 Women program. Conducted a webinar on 'Creativity in SME Branding & Digital Marketing,' covering topics such as brand building, digital presence, customer engagement, market adaptability, and expanding brand reach.
Certification
Licensed Marketing Communication - 3 years
Timeline
Licensed Marketing Communication - 3 years
05-2023
Brand Partnerships
PT. BEON INTERMEDIA
06.2022 - Current
Program Officer
Social Innovation Acceleration Program (SIAP)
03.2022 - 05.2022
Regional Officer
GERAKAN NASIONAL 1000 STARTUP DIGITAL
06.2021 - 12.2021
Marketing Communication
NGALUP COLLABORATIVE NETWORK
11.2020 - 08.2021
Community Associate Intern
NGALUP COLLABORATIVE NETWORK
08.2020 - 10.2020
Bachelor of Communication Studies - Communication Sciences
Sebelas Maret University
04.2001 -