Ayu Saptarini

Brand : Anessa Sunscreen

E-Commerce

• Maintain E-Commerce activities for Shopee, Lazada, Tokopedia, and other marketplace
• Growth +49% YoY vs last year's performance on Shopee GM
• Increase the ROAS for Shopee on-site ads by maintaining the CPC and keywords liste
• Maintain the appearence of the brand on E-Commerce banned and PDP
• Control the trade spend budget using personal tracker to prevent overspending in overall E-Commerce activities
• Provide marketing barter in order to get extra exposures in platforms

Sociolla (Omni-channel) :

• Maintain the omni-channel business both online and offlin
• Responsible to provide marketing activities for online and offline in-store such as highlight table, end gondola, and other exposur
• Provide any needed for Sociolla mall event such as stage activity, KOL, and exciting entertainment
• Doing booth promotion activities to engage the custome

Sephora :

• Responsible for Sephora online promotion
• Activate online exposures banner
• Maintain the brand appearance for both online & offline channel

Marketing :

• Represent the brand as MC to introduce the brand in some events
• Training the beauty consultant about deeper knowledge of the brand
• Responsible for Instagram post and collaboration
• Engage with KOLs for online collaboration and offline collaboration
• Responsible for PR box to KOLs and their content brief
• Responsible for Brand Ambassador activities related to brand
• Responsible for marketing plan activities for all E-Commerce and retailer
• Responsible for the offline awareness for brand building in collaboration with VM team

• Successfully achieve Q4 GMV with 95% higher compare to YOY achievement
• Handle Sociolla and Beauty Haul as omnichannel platform for both online and offline channel
• Direct report to e-Commerce Director for monthly planning, overall achievement, data analysis and suggest the achievement planning for the next period
• Project owner of every offline event by provide all the requirements needed such as theme concept, special deals, area inventory stock, store appearance, product display, KOL activities , and others.
• Project owner of every grand opening offline stores by negotiating a barter value for the best exposure and decide which SKU that can be included in the gondola
• Responsible to provide a planogram planning that show our hero product and best selling product with an attractive appearance
• Responsible to handle all of the paid campaign planning, promotion plan, total spending amount and the ROI result
• Control and monitor Sociolla & Beauty Haul area for all over Indonesia by collaborate with offline team
• Regular visit to offline store in order to understand the offline customer behavior then decide a correct strateg
• Provides e-Commerce insights such as the CVR, AOV, and traffic to make a suitable strategy planning for online customer
• Analyze turnover days for every SKU then forecast the safe inventory level to prevent out of stock issue in offline area
• Develop a different plan and appearance for every platform both online and offline
• Lead and negotiate for online marketing barter in every platform to get an extra exposure
• Identify a new trend on social media platform that works for e-Commerce sales
• Collaborate with branding team for social media ads or any planning that aligned with branding projects
• Collaborate with warehouse team to fulfill the purchase order (PO) for omnichannel platforms
• Collaborate with legal and finance team for every agreement & payment documents that related with platform's activities

• Handle every Ecommerce platform such as Tokopedia, Shopee, Lazada, JD ID, Blibli, and Tiktok dedicated to Senka brand only
• Handle Sociolla as omnichannel platform for both online and offline channel
• Achieve the monthy sales target by develop a different plan for every platform
• Lead and negotiate for online marketing barter in every platform to get an extra exposure
• Responsible and negotiate for any trade spend regarding to e-Commerce activities
• Collaborates with KOL to influence and educate viewers to purchase our product using social media live streaming tool
• Being a project owner for Tiktok content by making an up-to-date trend brief also a relatable copywriting for its caption
• Identify a new trend on social media platform that works for Ecommerce sales
• Responsible for create monthly content for Ecommerce activities neede
• Provides Ecommerce insights by daily sales data to determine our consumer behavior
• Work closely with enabler for daily technical tasks
• Report the e-commerce activities, plan, and strategies to Senka's regional team

• Develop plan to achieve monthly sales target in every e-Commerce platform
• Identify the e-Commerce trends and opportunities then implement the action plan for business growth
• Handle every campaign that held by e-Commerce or even create new campaign to increase sales performance
• Lead and negotiate the agreement for every campaign with e-Commerce partners
• Collaborates with Brand and Design team on the content development process to implement effective digital assets that drive consumer purchases
• Negotiate with e-Commerce partners to get an extra exposure on their platform
• Provides insight from e-Commerce platform that useful to sales performance
• Doing e-Commerce live streaming to educate and influence viewers to purchase our products
• Works in partnership with enabler for daily technical tasks

• Screening all of sellers who selling RB's product in Ecommerce
• Analyzing seller's performance in eCommerce
• Acquiring all qualified sellers to be our partner
• Setting and offering discounted price for sellers
• Dealing with seller to be our partner
• Successfully acquire 15 target sellers to be our partner in 3 months
• Maintaining seller who have been our partner