Monalisa Sibarani
Business Development Head
Sukoharjo
Summary
Results-driven business development professional with expertise in B2B strategy, sales support, and market expansion. Strong background in analyzing market trends, managing industry exhibitions, and developing business strategies to drive sales growth. Experienced in working with cross-functional teams to optimize business processes and support sales teams in achieving revenue targets. Passionate about strategic planning and business growth in dynamic industries.
Overview
4
4
years of professional experience
2
2
Languages
Work History
Head of Marketing Analytics & Business Development
Danliris Group
09.2024 - 02.2025
- Develop and implement B2B business strategies to support the sales team in market expansion.
- Identified and analyzed new business opportunities, leading to a 10% increase in sales pipeline within the first three months.
- Manage industry market research and competitive analysis, influencing strategic decisions that resulted in a 15% revenue growth.
- Collaborate with internal teams to ensure business initiatives align with company goals and drive process efficiency improvements.
Marketing Communications Manager
Danliris Group
01.2023 - 09.2024
- Managed international industry exhibitions (Texworld Paris, Preview in Seoul, Yarn Expo), generating a 30% increase in potential leads for the sales team.
- Led B2B marketing strategies, contributing to a 25% improvement in brand visibility across target markets.
- Conducted post-event analysis to measure ROI and business impact, achieving a higher conversion rate of 18% from exhibition leads.
- Coordinated with internal departments to ensure seamless execution of marketing initiatives.
Marketing & Sales Analyst
Danliris Group
09.2020 - 12.2022
- Conducted market research and sales performance analysis, leading to a 10% increase in market penetration.
- Provided data-driven insights to optimize pricing strategies, contributing to a 12% revenue boost.
- Assisted in preparing reports and recommendations for sales and management teams, influencing key strategic decisions.
Education
MBA - Strategic Management
Gadjah Mada University
Yogyakarta 04.2001 -
Bachelor of Engineering - Engineering Management
Del Institute Of Technology
Toba Samosir 04.2001 -
Skills
Business Development & Strategy – B2B Sales Strategy & Market Expansion Client Relationship Management Revenue Growth & Optimization Competitive & Industry Analysis
Sales & Marketing Analytics – Lead Generation & Conversion Optimization Data-Driven Decision Making Pricing Strategy
Project & Event Management – International Exhibition Planning Cross-Functional Collaboration Stakeholder Engagement Event ROI Measurement
Technical & Analytical Skills – Business Process Improvement Market Research & Trend Forecasting Data Analytics & Visualization(Excel, Power BI)
Proffesional Highlights
- Experienced in supporting sales teams through business analysis and strategy development.
- Managed international industry exhibitions, contributing to a significant increase in lead generation and brand exposure.
- Strong background in B2B market research, sales performance evaluation, and business growth strategies.
Timeline
Head of Marketing Analytics & Business Development
Danliris Group
09.2024 - 02.2025
Marketing Communications Manager
Danliris Group
01.2023 - 09.2024
Marketing & Sales Analyst
Danliris Group
09.2020 - 12.2022
MBA - Strategic Management
Gadjah Mada University
04.2001 -
Bachelor of Engineering - Engineering Management
Del Institute Of Technology
04.2001 -