Baylie Miller
Meridian
Summary
Goal-oriented marketing and advertising specialist with over 10 years of experience in the organic trade, specializing in social media management, content creation, and paid advertising. Known for a strong work ethic, creative problem-solving skills, and a people-centric approach, I excel at adapting to diverse work environments and overcoming challenges. I communicate effectively at all levels, building strong relationships with clients and colleagues alike. I am passionate about driving brand success and increasing engagement through targeted marketing efforts.
Overview
4
4
years of professional experience
Work History
Marketing Coordinator
Hagadone Corporation
Coeur D'Alene
02.2023 - 08.2024
- Led social media and digital marketing efforts, and created/managed content, resulting in a 200% growth in followers on Instagram and Facebook within the first six months.
- Managed SEO and advertising campaigns, wrote blog content, developed strategies using Facebook Ads Manager, and collaborated with sales and design teams.
- Enhanced brand engagement and sales, driving a 30% increase in Website Development service sales through innovative campaigns.
Marketing Specialist / Cafe General Manager
Lyfe Coffee & Public House
Coeur D'Alene
02.2021 - 08.2024
- Engaged with the online community, responding to comments and messages to foster a positive brand image.
- Established and grew LYFE Public House's social media presence, launching the brand's digital footprint and managing content creation.
- Conducted A/B testing to optimize user engagement, resulting in a 300-follower increase within one month, and 2,500 in the first year.
- Collaborated on website development and maintenance, working with a web designer to launch the site, and handling updates via WordPress to improve functionality and user experience.
- Orchestrated a variety of events, including concerts and children’s performances, using targeted social media ads to increase attendance and community involvement.
- Expanded professional skills through diverse managerial roles, overseeing staff scheduling and inventory management, leading to a transition to a Marketing Coordinator role.
Social Media Manager
Ski Lookout Pass
Mullan
09.2020 - 04.2021
- Managed and grew social media presence across platforms (Instagram, Facebook, etc.), increasing engagement, and brand visibility.
- Captured and edited high-quality photos and videos to showcase events, daily activities, and scenic mountain views.
- Developed, curated, and scheduled engaging content, maintaining a consistent brand voice and messaging.
- Planned and executed on-mountain events, including promotions, contests, and special activities, to enhance guest experiences, and increase community involvement.
- Collaborated with marketing and design teams to ensure cohesive, visually appealing content across all channels.
- Analyzed social media insights and performance metrics, adjusting strategies to optimize reach and engagement.
Education
Bachelor of Science - Marketing / Advertising
University of Idaho
Moscow, ID05-2020
Skills
- Product photography
- Social media management
- Content creation
- Event planning
- Brand engagement
- Social media strategy development
- Sales and Marketing
- Digital ads
- Creative thinking
- Brand development
- Website maintenance
- Data analysis
- Blogging
Timeline
Marketing Coordinator
Hagadone Corporation
02.2023 - 08.2024
Marketing Specialist / Cafe General Manager
Lyfe Coffee & Public House
02.2021 - 08.2024
Social Media Manager
Ski Lookout Pass
09.2020 - 04.2021
Bachelor of Science - Marketing / Advertising
University of Idaho
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