Summary
Overview
Work History
Education
Skills
Client Portfolio - Description
Innovation And Strategy - Description
Collaboration And Future Endeavors - Description
Leadership Experience
Accomplishments
Software
Websites
Certification
Timeline
Generic
Bayu Poetra Ramadhan

Bayu Poetra Ramadhan

Head Of Business Development Manager
Jakarta

Summary

I am a strategic thinker at the intersection of business growth and creative innovation, with a strong background in business development, branding, and marketing strategy. Throughout my career, I have worked with top-tier clients such as Gojek, Tokopedia, Telkomsel, TikTok, Oppo, Freeport, BSI, Unilever, Mayora, and Prudential, delivering high-impact campaigns and strategic initiatives that drive measurable business success.

One of my biggest achievements was scaling company revenue from $700K to $2.2 million, proving my ability to craft and execute data-driven marketing strategies that lead to tangible business growth. My expertise lies in blending creative storytelling with business acumen, ensuring that brands not only capture attention but also maximize their market potential and ROI.

With my deep understanding of consumer behavior, market trends, and brand positioning, I bring fresh perspectives and disruptive strategies to the table. Whether it’s building brand equity, optimizing digital engagement, or driving long-term profitability, I always focus on delivering impactful solutions that elevate businesses and help them dominate their industry.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Head Of Business Innovtaion and Acceleration Manager

CFACTORY.CO
Jakarta
08.2022 - Current

I have extensive experience in client acquisition for both SMB and Enterprise segments. At my current company, I played a key role in scaling the company’s revenue from $700,000 to $2.2 million per year by developing and executing strategic business development initiatives. I successfully identified new market opportunities, built strong relationships with key decision-makers, and secured high-value contracts that contributed to the company’s rapid growth.

My expertise includes lead generation, consultative selling, and negotiation, allowing me to acquire and retain clients across various industries. I have a deep understanding of the sales cycle for both SMBs, which require agile and scalable solutions, and Enterprises, which demand customized, long-term partnerships.

Handling top tier brand

Creative Executive

Amari Ventures
04.2022 - 12.2022
  • Spearheaded rebranding efforts, resulting in increased customer recognition and loyalty.
  • Optimized creative workflows by implementing new software solutions, reducing production time on key projects.
  • Championed diversity and inclusion initiatives within the department, creating an inclusive environment where all ideas were valued equally.

Creative Director

Kementerian Perhubungan Republik Indonesia
07.2021 - 07.2022
  • Handling All Social Media Management
  • Monitored industry trends to keep creative materials fresh and engaging.
  • Created creative briefs and timeline to manage creative process from concept to completion.
  • Enhanced brand recognition by developing innovative marketing campaigns and visually compelling designs.

Creative Director

PT Merdis International
06.2020 - 03.2021
  • Conceiving and implementing concepts, guidelines and strategies in various creative projects and overseeing them to completion
  • Collaborating with account executives to obtain knowledge of the clients' requirements
  • Directing and motivating teams of art directors, illustrators, copywriters etc
  • To help them use their talents effectively

Creative Specialist

Tokopedia
01.2019 - 05.2020
  • I serve as the Creative Director at Tokopedia, where my role extends beyond envisioning captivating brand narratives
  • At the intersection of creativity and strategy, I orchestrate compelling visual experiences that resonate with audiences
  • Simultaneously, I spearhead business planning and development initiatives, aligning creativity with commercial objectives
  • My innovative approach bridges the gap between artistic vision and business growth, fostering a dynamic synergy that propels Tokopedia forward
  • With a proven track record of transforming concepts into revenue-generating realities, I thrive in shaping brand identities, devising strategic plans, and unlocking new avenues for business expansion

Education

Bachelor of Science - Petroleum Engineering

Pertamina University
Jakarta, Indonesia
04.2001 -

Skills

Integrated Marketing

Brand Strategy

Brand Development

Marketing Communications

Marketing Strategy

Campaign Strategies

Creative Strategy

Business Development

undefined

Client Portfolio - Description

I have had the privilege of working with top-tier brands across various industries, ranging from tech, FMCG, finance, and telecommunications to lifestyle and entertainment. My experience includes leading strategic growth initiatives, branding, and creative marketing campaigns for clients such as Gojek, Tokopedia, Telkomsel, TikTok, Oppo, Freeport, BSI, Unilever, Mayora, and Prudential. Each collaboration has been a testament to my ability to blend creative storytelling with business strategy, ensuring that brands not only capture market attention but also achieve measurable business success.

Innovation And Strategy - Description

Known for his innovative approach, Bayu is dedicated to pushing creative boundaries. He collaborates closely with clients to develop strategies that not only meet but exceed expectations. From conceptualization to execution, Bayu ensures that CFactory's offerings are at the forefront of the industry.

Collaboration And Future Endeavors - Description

Bayu is passionate about fostering collaborations and looks forward to exploring new opportunities for CFactory. His commitment to staying ahead of industry trends and leveraging the latest technologies underscores his dedication to delivering cutting-edge solutions for clients.

Leadership Experience

Head of Business Innovation Manager at CFactory, Bayu spearheads initiatives that bring together strategy, creativity, and execution. His leadership has been instrumental in the success of CFactory, contributing to the creation of branded and original content that resonates with both B2B and B2C audiences.

Accomplishments

  • Collaborated with team of 15 in the development of Nipis Madu Campaign
  • Supervised team of 20 staff members.
  • Winning Sony World Of film Asia - Pasific Region

Software

Adobe Premier

Power BI

Adobe Photoshop

Ai Tools

Certification

Sony World Of Film

Timeline

Sony World Of Film

03-2023

Head Of Business Innovtaion and Acceleration Manager

CFACTORY.CO
08.2022 - Current

Creative Executive

Amari Ventures
04.2022 - 12.2022

Creative Director

Kementerian Perhubungan Republik Indonesia
07.2021 - 07.2022

Creative Director

PT Merdis International
06.2020 - 03.2021

Creative Specialist

Tokopedia
01.2019 - 05.2020

Bachelor of Science - Petroleum Engineering

Pertamina University
04.2001 -
Bayu Poetra RamadhanHead Of Business Development Manager