Brand and Marketing Planner with hands-on experience at Kebun Raya. Skilled in brand strategy, communication, and running marketing campaigns that boost visibility and engagement. Strong in project management and teamwork, with a focus on creative solutions and building good relationships.
Hi, I’m
Bella Nabilah
Marketing Communications Specialist
Tangerang,BT
Summary
Overview
9
years of professional experience
2
Certifications
2
Languages
Work History
Kebun Raya
Brand & Marketing Planner
01.2025 - Current
Job overview
- Develop and update communication materials in line with brand guidelines, collaborating with designers to ensure consistent visual identity across platforms.
- Plan and evaluate marketing and promotional strategies, including reporting on monthly to annual performance and campaign effectiveness.
- Coordinate internal and external branding efforts, including sponsorship, event branding, and off-site promotional activities.
- Monitor and analyze visitor feedback from digital platforms to improve visitor experiences and support sales initiatives.
- Lead coordination meetings with internal teams to align on key messaging, upcoming events, and brand direction.
Kebun Raya
Brand Communications Specialist
10.2023 - 12.2024
Job overview
- Coordinate and review design projects across all Kebun Raya locations, from creative brief to final output.
- Collaborate with internal teams to fulfill branding and promotional needs, both online and offline.
- Monitor brand presence and public sentiment, including Google Reviews and on-ground branding activities.
- Plan and implement monthly marketing campaigns (ATL & BTL) and manage digital content, including YouTube.
- Provide support for events, including on-site supervision and overseeing setup and logistics.
Nawaxena Kreasi
Co-Founder
04.2023 - Current
Job overview
- Lead and coordinate overall marketing activities, including branding, product promotion, digital campaigns, and public relations.
- Utilize digital platforms to boost brand visibility, attract leads, and improve audience engagement.
- Build and maintain partnerships with external agencies, vendors, and collaborators.
- Conduct market research to understand customer behavior, needs, and emerging trends.
- Support customer engagement initiatives to strengthen loyalty and brand connection.
KKBC Japan
Account Executive
10.2022 - 04.2023
Job overview
- Built and maintained strong relationships with both new and existing clients.
- Developed digital strategies and budget proposals aligned with client KPIs.
- Managed end-to-end campaign execution, including timelines, budgets, and deliverables.
- Collaborated with internal teams to optimize campaign performance and provide actionable insights.
- Reviewed and ensured accuracy of estimates, purchase orders, and invoices.
Everplate Kitchens
Account Executive
09.2021 - 10.2022
Job overview
- Acquired and managed merchant partnerships for Everplate Kitchens & EverBuzz across various business sizes, from SMBs to large enterprises.
- Generated leads through cold calling and sourced prospects from both inbound and outbound channels, tracking all activity in Salesforce CRM.
- Conducted meetings and managed the full sales cycle, from initial contact to documentation and closing.
- Analyzed client needs and business challenges to provide tailored solutions that fit their requirements.
- Built and maintained strong, long-term relationships with clients to support ongoing business growth.
Yummy Corp
Merchant Acquisition
10.2020 - 09.2021
Job overview
- Acquire and onboard new merchants for Yummyshop platform.
- Manage customer inquiries, complaints, and special requests professionally.
- Update and maintain accurate stock levels across marketplaces and apps.
- Coordinate with brand partners on stock availability, purchase orders, and delivery logistics.
- Monitor order deliveries and collaborate with relevant teams to ensure smooth fulfillment.
Antavaya Travel Services
Sales Executive & Operation
05.2019 - 03.2020
Job overview
- Handle sales and marketing activities to promote services
- Coordinate the preparation and management of incoming and ongoing group bookings
- Complete and process client documents for visa applications, hotel reservations, and tickets
- Collect and organize guest data for administrative and operational use
- Arrange travel logistics for clients’ appointments related to visa applications
Private Company & Family
Personal Assistant
04.2018 - 05.2019
Job overview
- Manage and control family expenses, including preparing detailed reports
- Handle all payments related to family expenses accurately
- Ensure completion of tasks promptly before deadlines
- Report work progress directly to superiors
- Attend to and manage the family’s daily needs
The Kuta Beach Heritage Hotel
Front Desk Agent
01.2017 - 01.2018
Job overview
- Ensure compliance with Accor hotel standards and procedures.
- Handle guest check-in/out, requests, and maintain accurate guest profiles.
- Collaborate with team and other departments to deliver quality service.
- Manage cashier duties and prepare guest folios for payment collection.
- Promote hotel products through upselling (e.g., breakfast, room upgrades).
Hipwee.com
Freelance Editor
02.2016 - 12.2016
Job overview
- Edit and organize articles submitted by contributors
- Schedule and publish articles on time
- Coordinate with contributors to ensure content quality
- Prepare and send weekly progress reports to the coordinator
- Maintain content calendar and track publication deadlines
Education
Sekolah Tinggi Pariwisata BandungBandung
Bachelor of Tourism Studies from Study of Travel Industry
04.2001
University Overview
Skills
Brand strategy
Certification
ABM Certification: Foundation Course
Timeline
Brand & Marketing Planner
Kebun Raya
01.2025 - Current
Brand Communications Specialist
Kebun Raya
10.2023 - 12.2024
Co-Founder
Nawaxena Kreasi
04.2023 - Current
ABM Certification: Foundation Course
11-2022
Account Executive
KKBC Japan
10.2022 - 04.2023
Account Executive
Everplate Kitchens
09.2021 - 10.2022
Business Development in Tech Sales
09-2021
Merchant Acquisition
Yummy Corp
10.2020 - 09.2021
Sales Executive & Operation
Antavaya Travel Services
05.2019 - 03.2020
Personal Assistant
Private Company & Family
04.2018 - 05.2019
Front Desk Agent
The Kuta Beach Heritage Hotel
01.2017 - 01.2018
Freelance Editor
Hipwee.com
02.2016 - 12.2016
Sekolah Tinggi Pariwisata Bandung
Bachelor of Tourism Studies from Study of Travel Industry
04.2001
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