Benedicta Cindy
Head Of Marketing | Digital Marketing | E-commerce
Bekasi
Summary
Detailed E-Commerce Manager with 8 years of hands-on experience overseeing online sales and presence of web companies. Skillful in troubleshooting online website issues, tracking website functionality and organizing promotions. Results-oriented professional possessing great grasp of web design and web analytics software paired with thorough knowledge of SEO.
Overview
8
8
years of professional experience
7
7
years of post-secondary education
Work History
E-Commerce Manager
PT Carsome Indonesia
Jakarta
06.2022 - Current
- Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
- Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.
- Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX.
- Supported annual media planning process and media buying for digital content.
- Developed and executed e-commerce positioning, values, tone of voice and design elements to bring value and convenience to customers.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Organized promotional events and interacted with community to increase sales volume.
- Incorporated e-commerce objectives in social media platform management.
- Helped find leading online retailers and platforms to connect with consumers.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Increased customer engagement through social media.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Improved website visibility through development and implementation of SEO strategies.
Head of Marketing
PT Global Cool
Jkaarta
03.2021 - 05.2022
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Identified low-cost opportunities to increase visibility and drive traffic.
- Increased market awareness and penetration through development of creative collateral.
- Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.
- Coordinated teams of design and implementation professionals to manage all project objectives.
- Increased consumer retention by reactivating dormant consumers through retention campaigns.
- Produced media kits to showcase key marketing analytics and demographics for sales presentations
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Negotiated advertising and commercial sponsorship contracts to save company money.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Increased customer engagement through social media.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Improved website visibility through development and implementation of SEO strategies.
- Devised content strategy to effectively engage target audiences.
E-Commerce Assistant Manager
PT Krisbow Indonesia
Jakarta
01.2020 - 03.2021
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
- Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
- Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.
- Constructed new payment systems for online orders to optimize website shopping and boost sales.
- Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience.
- Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX.
- Supported annual media planning process and media buying for digital content.
- Incorporated e-commerce objectives in social media platform management.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Organized promotional events and interacted with community to increase sales volume.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
Head of Marketing
PT Astragraphia Tbk
Jakarta
06.2017 - 12.2019
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Identified low-cost opportunities to increase visibility and drive traffic.
- Increased market awareness and penetration through development of creative collateral.
- Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
- Developed strategies to incorporate PR and media to further enhance brand and build market share.
- Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.
- Coordinated teams of design and implementation professionals to manage all project objectives.
- Increased consumer retention by reactivating dormant consumers through retention campaigns.
- Produced media kits to showcase key marketing analytics and demographics for sales presentations
- Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
- Redesigned user experience, site functionality and online merchandising to increase sales.
- Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
- Leveraged YouTube and other viral marketing tools and channels to generate buzz.
- Negotiated advertising and commercial sponsorship contracts to save company money.
- Oversaw and guided brand marketing programs to optimize user product experience.
- Created official company page on various social media platforms to facilitate interaction with customers.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
Head of Digital Marketing
PT Raja Premi
Jakarta
01.2015 - 06.2017
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
- Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget.
- Supported new client acquisition with superior strategy and world-class presentations.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
- Leveraged MailChimp and AWeber to implement email campaigns and monitor performance.
- Created email blast campaigns to target key customers.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by [Number]%.
- Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Improved website visibility through development and implementation of SEO strategies.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Created and managed social media campaigns to increase brand engagement.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Coordinated with design and media teams to develop high-quality creative assets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Devised content strategy to effectively engage target audiences.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Education
M.M - Strategic Management
Kalbis Institute
Jakarta, Indonesia 09.2019 - 10.2022
S.E - Marketing Management
Kwik Kian Gie School of Business
Jakarta, Indonesia 09.2009 - 11.2013
Skills
Strategic planning
SEM strategy development
Data Analytics
Marketing strategy
Web analytics
SEO proficiency
Adobe Creative Suite proficiency
Timeline
E-Commerce Manager
PT Carsome Indonesia
06.2022 - Current
Head of Marketing
PT Global Cool
03.2021 - 05.2022
E-Commerce Assistant Manager
PT Krisbow Indonesia
01.2020 - 03.2021
M.M - Strategic Management
Kalbis Institute
09.2019 - 10.2022
Head of Marketing
PT Astragraphia Tbk
06.2017 - 12.2019
Head of Digital Marketing
PT Raja Premi
01.2015 - 06.2017
S.E - Marketing Management
Kwik Kian Gie School of Business
09.2009 - 11.2013