Besty Hasyati

• Collaborate with cross-functional teams and leadership to translate insights into strategic recommendations, prototypes, and KPI-aligned roadmaps.
• Standardize research methodologies, mentor researchers, and manage the Customer Service Lab by developing its operational framework and assessment methods to improve service performance and customer experience.

Achievement:

• Strengthened research capability and cross-functional collaboration by standardizing research methodologies and mentoring team members, enabling more consistent, insight-driven decision-making across product, HR, marketing, and sales initiatives.

• Manage research projects across CRM, AI, HR, and marketing by defining methodologies, timelines, and deliverables to generate actionable insights.
• Conduct mixed-methods research and present findings through executive reports and stakeholder presentations.
• Develop training materials and workshops on KPI implementation, customer analysis, and research-driven product design while mentoring junior researchers and coordinating cross-functional teams to ensure timely, high-quality delivery.

Achievement:

• Established and operationalized the HR, Marketing, and Sales Lab while maintaining a 100% on-time delivery rate for research projects through effective planning and team coordination.

• Conducted mixed-methods research across AI, CRM, HR, marketing, and sales to generate customer and market insights. Consolidated findings into a centralized knowledge base and produced reports and dashboards to support strategic decisions. Developed training content, facilitated workshops, managed market research projects, and translated UX insights into product improvement recommendations.