Binariyanti Sembiring

Hotel Description :

Existing 7 Hotels = 1.054 Rooms ( Bekasi, Makassar, Palembang, Pasarbaru, Pekanbaru, Solo, Surabaya)-3 Star Hotel/Budget Hotel

• In charge opening 6 hotels in 2013-2014 (Bekasi, Solo, Pekanbaru, Palembang, Makassar and Surabaya)
• Developed and executed regional sales and marketing strategies to enhance brand visibility.
• Led cross-functional teams to drive product launches and promotional campaigns across multiple markets.
• Cultivated strong relationships with key stakeholders to support business growth and customer engagement.
• Analysed market trends and competitor activities to inform strategic decision-making and adjustments.
• Oversaw training and development programmes to enhance team performance and sales effectiveness.
• Implemented reporting systems to track sales performance and marketing initiatives for continuous improvement.
• Coordinated with various departments to ensure alignment and consistency in messaging and branding.
• Met and exceeded corporate KPIs with comprehensive regional growth strategies.
• Drove revenue growth and continuous improvement with firm command of business development opportunities.
• Training, coaching and counseling with sales Staff in order to maintain high motivation, consistency and selling skill
• Prepare and create Sales & Marketing Expenses Budget for pre opening and following year

Hotel Description :

Beginning 5 Hotels = 619 Rooms

Until 2ndQuarter 2013 = 13 Hotels = 2.068 Rooms

4 Star Hotel

• Maintain and control two ways communications amongst Regional Office in Bangkok and BW Properties
• Coordinate to Properties regarding BW.com, RFP and many tools from BWI Asia –Thailand
• In charge for Presentation with New Owner for Business Plan and Sales action Plan New BW Hotels
• In charge for Set Up New Opening BW Hotels
• Recommend to General Manager and coordinates all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales project, employee training and guest relations.
• Schedulling and Organize Sales Blitz for All BW Properties in Indonesia and Outside
• Organize BWII Customer Gathering by yearly
• Coordinate and attend Table Top with Travel Agent around Indonesia
• Directed day-to-day work of 20 employees and motivated teams to exceed objectives.
• Identified and resolved operational issues impacting productivity, performance or profitability.
• Developed key operational initiatives to drive and maintain substantial business growth.
• Developed and implemented comprehensive sales strategies to enhance market presence.
• Managed key client relationships, fostering partnerships to maximise revenue opportunities.

Hotel Description : A Five star hotel with 205 rooms, 40 Apartments, GrandBallroom with capacity 1.6000 pax standing, 7 Meeting Rooms, 24 hours Coffee Shop, 6 Restaurants, Spa & Fitness, membership Club. 15 store,

Developed and executed comprehensive sales and marketing strategies to enhance brand visibility and market presence.

• Prepare all preparation pre opening and make sure all the check list
• Analyzing of Market Segment in Medan and study market of hotel competitor
• Prepare Sales & Marketing Plan for Pre Opening and for next year
• Trained and mentored sales and marketing teams to improve skills and enhance overall departmental performance.
• Set up National Key Account (NKA) and Regional Key Account (RKA)
• Handles any client compliments and complaints and ensures proper feed backs to management for rectification
• Planning strategy to attract business needs according to competitor analisys

Hotel Description : A five star hotel with 174 rooms, 1800 square meter Ballroom, 8 meeting rooms, 24 hours Coffee shop, Lobby Lounge, Speciality Restaurant, Pool Bar, Bakery, And Spa & Fitness.

• Managed cross-functional teams to ensure alignment between sales objectives and marketing initiatives.
• Analyzed, investigated and reconciled monthly revenue and expenses against budget.
• Training, coaching and counseling with sales Staff in order to maintain high motivation, consistency and selling skill
• Controlled and monitored daily up selling programs
• Maintain, control and ensure the Sales and Marketing Operation on daily basis toward Aston Brand Standard
• Planning strategy to attract business needs according to competitor analyzed
• Managed the budget allocation for optimised campaign performance.
• Led a team of sales and marketing professionals to achieve business targets.
• Drove sales growth with innovative promotional activities.

Hotel Description : A four star hotel with 197 rooms, Ballroom, 6 meeting rooms, 24 hours Coffee shop, Lobby Lounge, Terrace Lounge, Pool Bar, And Spa & Fitness.

• Implemented innovative marketing strategies to enhance brand visibility and attract new clientele.
• Maintain, control and ensure the Sales and Marketing Operation on daily basis toward Novotel Brand Standard and Accor standard is applied
• Optimised sales methods to best engage, acquire and retain customers.
• Analysed sales reports to identify trends and update strategies.
• Established budgets for programme activities and controlled expenditure to meet targets.
• Monitoring National Key Account (NKA) and Regional Key Account (RKA)
• Monitoring and control Dynamic Pricing and communicate with Accor’s head office
• Preparation and Analyze Rate Grid
• Develop Distribution Channel
• · Maintain the Standard report are accurate and details as the EVALPACK Report are follow up and implemented at sales and marketing accordingly .
• · Analyzed, investigated and reconciled monthly revenue and expenses against budget.
• · Training, coaching and counseling with sales Staff in order to maintain high motivation,consistency and selling skill

Hotel Description : A five star hotel with 174 rooms, 1800 square meter Ballroom, 8 meeting rooms, 24 hours Coffee shop, Lobby Lounge, Specialty Restaurant, Pool Bar, Bakery, And Spa & Fitness.

• Assist Director of Sales in term of Training program and develop monthly report standard for sales and marketing
• To supervise in all aspect of sales and marketing staff to ensure team work and smooth efficient in operation.
• Work diligently to achieve goals, planning staff including budget.
• Performs any assignment as a delegated from Director of Sales. Director of sales competently as possible and in-charge Director of sales in his absent
• In-charge for daily Sales Briefing and reporting to Director or Sales
• Assist Director of Sales for planning strategy to attract market demand
• Monitoring daily sales activity with sales call report and sales call plan
• Managed sales team to exceed annual targets.
• Identified new business opportunities for revenue growth.
• Negotiated contracts to secure beneficial deals.
• Conducted performance reviews and created action plans to drive team improvements.
• Analysed sales reports to identify trends and update strategies.

• Maintain and control two ways communications amongst Jakarta Sales Office and Aston Properties
• Recommend to General Manager and coordinates all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales project, employee training and guest relations.
• Procures new and repeat business for the hotel, maintaining contact with meeting planners, incentive buyers, airlines, travel agencies, commercial houses, private clubs, and professional associations within local, domestic ad international market through personnel sales calls, telephone contacts and written communication.
• Schedulling and Organize Sales Blitz for All Aston Properties in Indonesia
• Organize Aston Customer Gathering by yearly
• Coordinate and attend Table Top with Travel Agent around Indonesia
• Develop Aston Brand in All market segment

• Optimised sales methods to best engage, acquire and retain customers.
• Analysed sales reports to identify trends and update strategies.
• Developed robust client relationships for improved business growth.
• Achieved increased customer satisfaction by implementing innovative sales strategies.