Bobby Surya Atmaja

In my role at PT. Astra Otoparts, Tbk., I focused on maximizing sales targets and leveraging market potential through strategic marketing initiatives. I'm responsible for product handling profit, conducting market surveys, and creating effective marketing communication strategies. My efforts contributed to continuous improvement in product knowledge and market analysis.

Main role and responsibilities:

• Strengthened overall marketing strategy through comprehensive market research and competitor analysis.
• Collaborated closely with cross-functional teams to develop cohesive marketing initiatives that aligned with business objectives.
• Supported new product launches with comprehensive go-to-market strategies that drove rapid adoption rates.
• Researched and evaluated potential new markets and products.
• Generated reports to support development and implementation of marketing plans.
• Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
• Collaborated with cross-functional teams to develop and implement market research strategies.
• Established and managed relationships with external data providers and research vendors.

• Completed research, compiled data, and assisted in timely reporting.
• Attended meetings and presentations to learn project details.
• Completed research, compiled data, updated spreadsheets, and produced timely reports.
• Maintained detailed records of experimental procedures, providing transparency and replicability of results upon request by supervisors or collaborators.