Bonar Iga Mandiri
Senior Account Director
Cileduk
Summary
Focused Senior Account Director with aptitude for coordinating teams to build and retain business. Bringing more than 15 years of experience developing innovative communications strategies and implementing plans with success. Passionate about providing superior client service and mentoring subordinate staff.
Overview
11
11
years of professional experience
7
7
years of post-secondary education
Work History
Senior Account Director
Bates Jakarta
11.2023 - 12.2024
- Streamlined internal processes for improved efficiency and faster response times to client inquiries.
- Optimized communication channels between departments, ensuring seamless coordination on projects and campaigns.
- Designed customized solutions tailored to individual client needs, resulting in increased loyalty and repeat business.
- Negotiated favorable contract terms with vendors, securing competitive pricing and advantageous payment schedules.
- Mentored junior staff members, fostering professional growth and enhancing team performance.
Account Director
Bates Jakarta
02.2020 - 11.2023
Account Director
Hakuhodo Lotus
05.2019 - 01.2020
Account Director
Creative Juice
10.2018 - 05.2019
Sr. Account Manager
TBWA
03.2017 - 09.2018
- Increased revenue for the company through strategic upselling and cross-selling initiatives.
- Mentored junior account managers, fostering their professional growth and skills development within the company.
- Developed deep knowledge of customer businesses and relationship to company objectives.
Digital Marketing Consultant
Telkomsel
09.2016 - 02.2017
- Utilized Google Analytics data to identify areas of improvement within digital strategy, making adjustments accordingly for better outcomes.
- Implemented A/B testing methods to enhance the effectiveness of online advertisements and landing page designs.
Sr. Account Manager
PT. Wira Pamungkas Pariwara (Y&R)
06.2014 - 08.2016
Education
SMA Negeri 6 -
SMA Negeri 6 Jakarta
01.2000 - 01.2003
Universitas Prof. Dr. Moestopo (Beragama) - Advertising Faculty of Communication
Universitas Prof. Dr. Moestopo (Beragama)
09.2003 - 08.2007
Skills
Advertising expertise
Campaign management
Teamwork and collaboration
Strategic thinking & development
Competitive analysis
Budgetary planning
Budget management
Account relationship management
Strategic Thinking
Good Negotiation Skill
Additional Information
Energetic, Passionate, Discipline, Sociable and Adaptable
Project Handling
TVC, KV, POSM, OOH, Running Text & Super Impose, Radio Comm, TV Filler, TV Program, Built in Product, Video Company Profile, Campaign, Ideation, AoN, KOL, Event, School roadshow, Taro Rangers, Label / Packaging, Sponsorship, Jingle
Anotherexperiences
Made Independent short movie “Halte” as Cameramen.
Personal Information
- Date of Birth: 10/31/85
- Gender: Male
Client Handling
Indofood : Indomie
Cerebos : BRAND’S Essence of Chicken
Softex : Sweety Baby Diaper
Ajinomoto : SAORI, Calpico, Neriplus
OTG : Oops Wafer Keju, Fruzz Pulps, Mintz
TPSFood : Taro, Mi Kremezz, Ayam 2 Telor, Bihunku
Total Detergent : Total Harum, BuKrim
MAP : Dominos Pizza, Burger King
Suntory : Okky, Mountea, MYTEA, Good Mood
Kalbe : Fatigon
Nissan Motor INN : All Nissan Product
British American Tobacco : Dunhill
Phillip Morris Indonesia : Sampoerna A Mild, A Splash, Soundrenaline
Garudafood : Garuda & Gery
Savoria : HYDROPLUS
Godrej : HIT, Stella, Mitu, Cap Gajah, NYU, Proclin
Reading, Motorbike Touring, Sport
I am a person who really likes doing outdoor activities, especially touring on a motorbike.
When I'm doing outdoor activities, I usually alternate between sports and reading
Timeline
Senior Account Director
Bates Jakarta
11.2023 - 12.2024
Account Director
Bates Jakarta
02.2020 - 11.2023
Account Director
Hakuhodo Lotus
05.2019 - 01.2020
Account Director
Creative Juice
10.2018 - 05.2019
Sr. Account Manager
TBWA
03.2017 - 09.2018
Digital Marketing Consultant
Telkomsel
09.2016 - 02.2017
Sr. Account Manager
PT. Wira Pamungkas Pariwara (Y&R)
06.2014 - 08.2016
Universitas Prof. Dr. Moestopo (Beragama) - Advertising Faculty of Communication
Universitas Prof. Dr. Moestopo (Beragama)
09.2003 - 08.2007
SMA Negeri 6 -
SMA Negeri 6 Jakarta
01.2000 - 01.2003
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