Results-driven digital marketing expert with a strong background in data analysis and strategic business skills. Proven success in collaborating across functions and delivering projects. Developed strategic and analytical abilities in a fast-paced business environment with a focus on relationship management and negotiation tactics. Demonstrated track record in driving successful acquisition strategies and conducting financial analysis. Seeking to leverage transferable skills to contribute effectively in diverse settings as transitioning into a new field.
Hi, I’m
BRAJ. Koes Lupita M
Brand And Digital Marketing Specialist
Tangerang,Bintaro
Summary
Overview
10
years of professional experience
2
Languages
Work History
Eraspace - Erajaya Swasembada TbkJakarta, Jakarta
Brand and User Acquisition Manager
11.2022 - Current
Job overview
- Developed an innovation strategy resulting in the successful launch of brand anniversary campaign, increasing overall revenue and capturing a new segment of consumers
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Enhanced brand recognition by developing and executing targeted marketing campaigns. Collaborated with brand teams to renovate core brand, resulting in increased sales within the first quarter of launch for Mantra (Mantap Belanja Promo Extra) on Payday Campaign
- Managed brand architecture for entire portfolio, including identification of product gaps and opportunities resulting in incremental revenue through targeted innovation initiatives
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Managed social media accounts for @MyEraspaceid (Instagram and TikTok), generating interest for existing and upcoming product or service releases.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
- Developed customized paid advertising campaigns for maximum return on investment.
- Managed multiple social media platforms for increased engagement and audience growth.
- Boosted brand awareness by developing and implementing targeted social media campaigns.
Zenius Education
Brand Manager
05.2021 - 08.2022
Job overview
- Led brand ownership and devised comprehensive brand strategy, including style guides, brand guidelines, vision, and value proposition
- Translated brand strategy into actionable plans and go-to-market strategies
- Planned and executed communications and media actions across offline, online, and social media
- Participated in product development, pricing, and supported new product launches
- Ensured adherence to timelines and managed expectations with stakeholders
- Stayed updated on market developments and analyzed consumer insights and competitor strategies
- Provided guidance for the Advertising & Promotion budget
FAB Group
Senior Account Manager
03.2020 - 05.2021
Job overview
- During my time at a FAB Indonesia, I had the privilege of taking on various responsibilities and leading a team in executing impactful campaigns for clients in diverse industries
- Led a team responsible for handling ATL (Above the Line) and digital campaigns for clients in the FMCG, beauty products, e-commerce, and home decor industries
- Managed day-to-day operations in developing content and creative strategies, ensuring a cohesive vision for each project
- Oversaw the design development process for various assets, including website/landing pages for both desktop and mobile versions, banner ads, collaborative ads, articles, keyword development, EDMs, and SMS campaigns
- Successfully handled influencer marketing initiatives, working with mega, nano, and micro influencers
- This involved providing clear briefs, reviewing storylines and mock-ups, and ensuring timely delivery of materials aligned with brand objectives
- Managed content editorial plans, ensuring a consistent flow of engaging content across different platforms
- Monitored and reported campaign performance on a daily, weekly, and monthly basis, providing valuable insights to optimize future strategies
Leo Burnett & Saatchi Saatchi Indonesia
Account Manager
12.2018 - 03.2020
Job overview
- Managed key client accounts across various industries, including FMCG, technology, and retail
- Developed and executed integrated marketing campaigns, encompassing ATL, BTL, and digital channels
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Collaborated closely with clients to understand their business objectives and translate them into effective advertising strategies
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- Led cross-functional teams, including creative, strategy, and production, to ensure seamless campaign execution
- Oversaw budget allocation and financial management for client projects, ensuring optimal resource utilization
- Maintained strong client relationships, regularly communicating campaign updates and managing client expectations
- Conducted market research and competitive analysis to inform campaign development and identify market opportunities
- Monitored campaign performance, analyzing data and providing actionable insights for campaign optimization
- Received recognition for delivering high-quality work, meeting client objectives, and driving revenue growth
Education
Atma Jaya UniversityYogyakarta, Indonesia
Bachelor Degree from Advertising & Marketing Communications
08.2009 - 11.2009
University Overview
Skills
Brand-building strategies
undefinedAccomplishments
Accomplishments
- Supervised team of 25 staff members.
- Collaborated with team of Eraspace in the development of Diskonvaganza, Mantra (Mantap Belanja Promo Ekstra), Eraspacetival, Dealsember and thematic/Tactical Campaign
- Achieved followers growth on TikTok from Zero to 240.000 by completing campaign tactical with accuracy and efficiency.
- Achieved ER Instagram 3,5% during campaign Eraspace in 2024
Timeline
Brand and User Acquisition Manager
Eraspace - Erajaya Swasembada Tbk
11.2022 - Current
Brand Manager
Zenius Education
05.2021 - 08.2022
Senior Account Manager
FAB Group
03.2020 - 05.2021
Account Manager
Leo Burnett & Saatchi Saatchi Indonesia
12.2018 - 03.2020
Atma Jaya University
Bachelor Degree from Advertising & Marketing Communications
08.2009 - 11.2009
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