Adobe Creative Cloud
Dick Bramanto
Marketing Communication Manager | Event Strategist & Art Director
Tangerang
Summary
Dynamic marketing communications professional with over 11 years of experience specializing in product marketing, e-commerce, and strategic marketing initiatives. Proven track record in developing and executing innovative social media strategies that drive audience growth and increase foot traffic to retail spaces. Expertise in planning and coordinating engaging retail events and promotions, fostering strong partnerships with tenants and vendors to enhance community presence. Committed to crafting impactful marketing campaigns that resonate with diverse audiences through creative storytelling and operational excellence while leveraging digital platforms to boost engagement and sales for Plaza Festival.
Overview
14
14
years of professional experience
2
2
Languages
Work History
Marketing Communications Manager
Plaza Festival
09.2024 - Current
- Developed and executed social media strategies across Instagram Reels, Stories, and carousels, achieving consistent growth of 1,000+ new followers per month and boosting mall foot traffic through targeted tenant and event content.
- Led the coordination and execution of numerous mall-wide events, consistently boosting customer engagement and attracting diverse demographics across Jakarta and its surrounding areas.
- Planned and coordinated retail events and promotions, collaborating with vendors and tenants to drive attendance, increase sales, and enhance Plaza Festival’s reputation as a vibrant community hub.
- Created and optimized digital marketing campaigns (SEO, paid ads, creative hooks), leveraging Google Analytics to track performance, maximize ROI, and strengthen brand awareness in the competitive mall sector.
- Directed content production including graphics, videos, and promotional assets, while recruiting and training interns to build a high-performing social media team that maintained consistent brand identity.
- Managed stakeholder relations and hybrid event execution, fostering cross-promotions between tenants and increasing community engagement
Marketing Communication Manager
Manunggal Lestari Indonesia
01.2019 - 06.2023
- Planned and executed comprehensive marketing strategies, aligning creative campaigns with business objectives to strengthen brand positioning and market reach.
- Directed the development of the company profile and corporate identity, ensuring consistent messaging across all communication channels.
- Oversaw product packaging design, delivering innovative solutions that enhanced brand appeal and customer recognition.
- Provided marketing tools and promotional assets to support sales teams and corporate initiatives, driving efficiency and impact.
- Served as Art Director, leading creative direction for visual campaigns and ensuring high-quality design standards.
Marketing Communication Head
PT Betawi Jaya Mandiri
07.2018 - 12.2018
- Coordinated event planning and promotional activities to strengthen Metro Kebayoran’s brand presence and attract diverse audiences.
- Designed and implemented promotional graphics and marketing materials, ensuring consistent visual identity across campaigns.
- Managed social media advertising initiatives, increasing digital visibility and engagement with target communities.
- Provided comprehensive marketing support to cross-functional teams, aligning communication strategies with business objectives.
- Contributed to the successful rebranding transition from Metro Cipulir to Metro Kebayoran, supporting the mall’s repositioning as a modern retail destination.
Marketing Communications Coordinator
Sinar Mas Land
05.2015 - 05.2018
- Spearheaded the planning and execution of five+ events per month, including at least one large-scale flagship event, strengthening ITC Group’s brand presence and customer engagement.
- Developed innovative event concepts and promotional strategies, aligning creative ideas with corporate objectives to maximize visibility and ROI.
- Managed budgeting and resource allocation, ensuring cost-effective operations while maintaining high-quality standards.
- Directed the creation of graphic and video advertisements, delivering compelling visual campaigns that enhanced ITC’s marketing reach.
- Led social media engagement initiatives, boosting online visibility and fostering stronger connections with target audiences.
- Produced comprehensive event reports and performance analyses, providing actionable insights for continuous improvement.
- Cultivated a joyful yet productive team environment, encouraging creativity and collaboration to consistently deliver impactful events and campaigns.
Art Director and Event Coordinator
Dua Cipta Komunika
01.2012 - 04.2015
- Designed and delivered creative promotional materials for the “Enjoy Jakarta” campaign in collaboration with the Jakarta Tourism Office, enhancing the city’s brand visibility and public engagement.
- Organized and executed corporate and public events, ensuring seamless operations and memorable audience experiences.
- Developed merchandising concepts and branded assets that strengthened campaign identity and improved audience recall.
- Collaborated with cross-functional teams to align design, event execution, and marketing strategies, contributing to successful large-scale initiatives.
Education
Bachelor's degree - Design and Visual Communications, General
Bina Nusantara
01-2009
Skills
Digital & Printed design
ATL & BTL campaign
Social media campaigns
Public relations
Sales support
Visual storytelling
Creative direction
Marketing support
Software
Other web-based editing softwares
Ms Office & iWork
Timeline
Marketing Communications Manager
Plaza Festival
09.2024 - Current
Marketing Communication Manager
Manunggal Lestari Indonesia
01.2019 - 06.2023
Marketing Communication Head
PT Betawi Jaya Mandiri
07.2018 - 12.2018
Marketing Communications Coordinator
Sinar Mas Land
05.2015 - 05.2018
Art Director and Event Coordinator
Dua Cipta Komunika
01.2012 - 04.2015
Bachelor's degree - Design and Visual Communications, General
Bina Nusantara