Summary
Overview
Work History
Education
Skills
Community Involvement & Development
Timeline
Generic
Brando Tengdom

Brando Tengdom

SALES & MARKETING DIRECTOR
Jakarta

Summary

Experienced Sales & Marketing Director with 30 years in the industry. Passionate about sharing real-world insights and fostering innovation through teaching and leadership

Overview

23
23
years of professional experience
2
2
Languages

Work History

SALES & MARKETING DIRECTOR

PT INDONUSA TELEMEDIA (TRANSVISION)
11.2013 - Current

Achievement :

  • Increased advertising sales from 13 billion to 30 billion in 2016 (almost triple sales volume last year)
  • Transformed digital corporate transvision from analog to digital
  • Highest new acquisition by 85.000 subscriber in 2015
  • Successfully drop churn rate from .1% / month in 201 to 2.3% / month in 2016
  • Led the development of a voucher/prepaid system business for the mass market, achieving over 200% revenue growth
  • Strengthen TRANSVISION’s position in the hospitality industry by delivering comprehensive solutions, including the latest Transvision Hospitality platform
  • Optimized sales channels by developing partnerships with major national ISPs and local operators, resulting in 59 Internet Service Provider partners by 2024
  • Led the comprehensive development of the CubMu educational application, resulting in a 123% increase in user engagement in 2024 -highlighting the effective integration of digital innovation in applied learning environments
  • Developed and positioned TRANSVISION’s official marketplace as a pioneering platform in Android Box technology, achieving market leadership among pay TV operators - a case study in strategic digital product positioning

CARD SALES HEAD

PT BANK MEGA, TBK
07.2011 - 10.2013

Achievement :

  • Bank Mega become the number 1 Visa card issuer in Indonesia with 2 billion card holder in 2013
  • Achieved the highest sales productivity, 8000 cards / month (22 new card holder per month/ sales people)
  • Able to reduce CPA (Cost Per Acquisition) from (average industry) 600000 IDR - 800.000 IDR to 12000 IDR per card holder

CREDIT CARD REGIONAL DEPUTY MANAGER

PT BANK MEGA, TBK
07.2008 - 07.2011

Achievement :

  • Successfully achieved target from 1 branch to 8 branches from 60 existing branches in Jakarta

BRANCH MANAGER OF PLUIT

PT BANK MEGA, TBK
04.2006 - 07.2008

Achievement :

  • Achieved the highest saving account acquisition in Indonesia - 2007
  • Achieved the highest credit card acquisition in Indonesia - 2007
  • The best service excellence branches-2005

SUB BRANCH MANAGER OF ROXY

PT BANK MEGA, TBK
08.2002 - 10.2005

Achievement :

  • Achieved the highest credit card acquisition for sub branch in Indonesia 2005
  • Service excellence award for Roxy branch area in 2003
  • Employee of the month in 2000
  • Achieved Best branch service award 2005

Education

Executive Master in Business Administration

EMBA - ASIAN INSTITUTE OF MANAGEMENT
12-2015

MAGISTER OF MANAGEMENT

TARUMANEGARA UNIVERSITY
07-2000

Major : Economic

TARUMANEGARA UNIVERSITY
01-1997

Skills

  • Strategic Planning & Execution
  • Leadership & Team Development
  • Negotiation
  • Integrated Marketing & Digital Strategy

  • Communication
  • Sales Forecasting
  • Strategic Market Planning

Community Involvement & Development

Aug 1996 – Mar 1997
LECTURE'S ASSISTANT, Tarumanegara University


Feb 2001 – Sep 2013
LECTURE, Kalbis Institute


Jan 2023 – Present
CHAIRMAN, Sales Director Indonesia


Jan 2016 – Present CO-FOUNDER, Sales Director Indonesia


Mar 2021 – Present KETUA IKATAN ALUMNI SMA TARSISIUS 1


Mar 2021 – Present VICE CHAIRMAN STEERING COMMITTEE OF ASQI (ASSOCIATION OF SERVICE QUALITY INDONESIA


Timeline

SALES & MARKETING DIRECTOR

PT INDONUSA TELEMEDIA (TRANSVISION)
11.2013 - Current

CARD SALES HEAD

PT BANK MEGA, TBK
07.2011 - 10.2013

CREDIT CARD REGIONAL DEPUTY MANAGER

PT BANK MEGA, TBK
07.2008 - 07.2011

BRANCH MANAGER OF PLUIT

PT BANK MEGA, TBK
04.2006 - 07.2008

SUB BRANCH MANAGER OF ROXY

PT BANK MEGA, TBK
08.2002 - 10.2005

Executive Master in Business Administration

EMBA - ASIAN INSTITUTE OF MANAGEMENT

MAGISTER OF MANAGEMENT

TARUMANEGARA UNIVERSITY

Major : Economic

TARUMANEGARA UNIVERSITY
Brando TengdomSALES & MARKETING DIRECTOR