Brian Newar
Seoul
Summary
This professional background centers on the dynamic and captivating realm of cryptocurrency, with a specialized focus on the DeFi sector. As a co-founder and operator of a marketing startup dedicated to servicing crypto enterprises and a media brand with a blockchain emphasis, Brian has engaged in the dual pursuits of research and written communication. All this has culminated in a tenure characterized by the artful synthesis of education and entertainment by consistently delivering compelling content about the intricacies of the blockchain industry. The extensive portfolio built over years encompasses a diverse array of materials, including news, comprehensive essays, holistic content strategies, impactful SEO consultation, and notably successful forays into social media campaign management.
Overview
7
7
years of professional experience
Work History
Content Marketing Lead
BCW Group
Seoul
09.2022 - Current
- Managed content across 7 platforms, and grew Twitter following by more than 10X in less than a year.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Researched competitor trends and interpreted findings, reporting conclusions to supervisor.
- Sat with 4 marketing team members to learn new tasks and determine best tactics for solving challenges.
- Developed content surrounding 20+ impactful campaigns on portfolio companies
Journalist
Cointelegraph
09.2021 - 09.2022
- Researched, developed, and wrote impactful news about global crypto, blockchain, Web3, NFT, DeFi, and other related issues
- Evaluated and followed up on news leads and news tips to develop story ideas.
- Researched and gathered information to develop accurate and credible stories.
- Logged highest article count and pageviews on Australia team from 3/22-9/22.
Global Content Strategy Lead
CrossAngle
Seoul
10.2020 - 11.2021
- Developed and executed content strategy focused on attracting western audiences to Xangle's DeFi and crypto solutions
- Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands.
- Designed and launched websites; tracked site traffic with Google Analytics.
- Develop original content through social listening and independent sources.
Co-Founder
TheNews.Asia
Seoul
01.2017 - 01.2021
- Wrote, edited, and managed content about crypto/blockchain focusing on South Korea
- Produced SEO-driven content regarding global blockchain industry
- Cultivated communities on various social media and messenger apps such as Telegram, Kakao Talk, Facebook, Twitter, and Reddit
- Established foundational processes for business operations.
Co-Founder
Chains.Asia
07.2017 - 01.2019
- Developed B2B and B2C marketing strategies for global blockchain startups looking to enter the South Korean market
- Executed culturally-specific public relations campaigns to improve business development potential
- Garnered professional partnerships with over 70 companies including: Solve.Care, TEAMZ, Commons Foundation, Publish Protocol, BCW, and Netantra.
- Conducted target market research to scope out industry competition and identify advantageous trends.
Education
Master of East Asian Studies - International Relations and Korean History
Sogang University
Seoul, South KoreaBachelor of Arts in Education - History/Social Science Secondary Education
DePaul University
Chicago, ILSkills
- Social Media Engagement
- SEO Strategies
- Competitor Review
- Search Engine Optimization Practices
- Product Management and Branding
- Website Copy
- Blog Development
- Statistical Analysis
- Social Media Digital Marketing
- Planning Events
Websites
Timeline
Content Marketing Lead
BCW Group
09.2022 - Current
Journalist
Cointelegraph
09.2021 - 09.2022
Global Content Strategy Lead
CrossAngle
10.2020 - 11.2021
Co-Founder
Chains.Asia
07.2017 - 01.2019
Co-Founder
TheNews.Asia
01.2017 - 01.2021
Master of East Asian Studies - International Relations and Korean History
Sogang University
Bachelor of Arts in Education - History/Social Science Secondary Education
DePaul University
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