Brigiv Aditya
Marketing, Brand & Communication Professional, With Over 13 Years Of Experience.
South Tangerang,BT
Summary
I am a passionate marketing, brand, and communications professional, boasting over 13 years of dynamic experience across various high-velocity sectors, including FMCG, retail, shopping malls, and digital startups in the travel and fintech spaces. My expertise is rooted in a deep-seated enthusiasm for driving business growth, and I am perpetually prepared to leverage my skills to contribute to a company's success. My background reflects a proven track record of delivering results and fostering brand excellence in fast-paced, consumer-driven industries.
Overview
13
13
years of professional experience
10
10
years of post-secondary education
2
2
Languages
Work History
HEAD OF DEPARTMENT (BRAND)
MORULA IVF INDONESIA (BMHS GROUP)
07.2024 - 10.2024
- Leading the brand team to support in-house events, public relations, key opinion leaders (KOLs)/celebrities, and partnerships with relevant promotional partners.
- Additionally, coordinating pricing for various IVF clinic packages across 12 different regions in collaboration with internal departments and branches.
INTEGRATED CAMPAIGN MANAGER (BRAND)
HOME CREDIT INDONESIA (MUFG GROUP)
03.2022 - 05.2024
- Spearheaded a Brandformance-driven approach, leveraging digital media channels to amplify upper-funnel metrics and drive business objectives, enhancing brand awareness and consideration.
- Driving impact on Top of Mind, Spontaneous Awareness, Brand Imageries, Install + Leads Generation, etc.
MARKETING COMMUNICATIONS MANAGER
OTTOPOINT (SALIM GROUP)
11.2020 - 02.2022
- Led B2B marketing initiatives to attract partners for a loyalty program, utilizing a mix of public relations, social media, and content marketing tactics.
- Also, maintained dynamic B2C interaction, fostering loyalty and consistent utilization of program benefits, including points and stamps.
PR, EVENT & COMMUNICATIONS MANAGER
YOUVIT
04.2018 - 10.2020
- Elevated YOUVIT brand awareness and equity by implementing integrated strategies encompassing PR, CSR initiatives, mixed media campaigns, strategic promotional partnerships, and robust social media and influencer marketing tactics.
- Also, spearheaded event management and diverse marketing communications.
MARKETING COMMUNICATIONS MANAGER
DYSON & RIMOWA (METROX GROUP)
07.2016 - 03.2018
- Drove brand enhancement for Dyson & Rimowa in Indonesia with innovative strategies, including engaging in-store activations, consumer events, and impactful social media and influencer marketing initiatives.
MARKETING COMMUNICATIONS MANAGER
HOTELQUICKLY
09.2014 - 06.2016
- Pioneered HotelQuickly's brand development in Indonesia, establishing it as the leading last-minute hotel booking app.
- Led comprehensive marketing/public relations strategies to elevate the brand and drive customer growth.
- Also cultivated promotional partnership, offline events and community engagement.
SR. MEDIA RELATIONS
TUNJUNGAN PLAZA (PAKUWON GROUP)
10.2011 - 09.2014
- Supervising dynamic media relations campaigns for a premier shopping mall, enhancing brand exposure via strategic press events, robust CSR initiatives, and media placements, while ensuring consistent internal communications.
- Also amplify our presence across diverse social media and promotional channels.
Education
Bachelor of Arts - Communication Science
Universitas Airlangga
Surabaya, Indonesia 04.2001 - 01.2011
No Degree - International Relations & Affairs
University of Warsaw
Warsaw 04.2010 - 01.2011
Skills
Brand Management
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