Budi Santoso
Jakarta Utara
Summary
A highly motivated and strategic marketing research and insights professional with over 15 years of experience in customer engagement, big data analytics, consumer insights, and campaign management. Adept at leveraging data-driven strategies to optimize business performance and customer experience. Passionate about innovation, leadership, and developing high-performing teams.
Overview
18
18
years of professional experience
2009
2009
years of post-secondary education
2
2
Languages
Work History
Head of Customer Engagement
PT GTECH Digital Asia (Now PT MAPCLUB Digital Asia)
09.2021 - Current
- Lead a high-performing team responsible for customer engagement and data-driven marketing strategies
- Develop automated reporting systems to track company and client performance
- Provide marketing and sales insights based on big data analytics
- Strategize and optimize campaigns for maximum efficiency and ROI
- Improve company’s digital assets through SEO and paid ads strategies
Department Head of Media & Research (Marketing)
PT MNC Sky Vision (Indovision)
04.2016 - 11.2021
- Managed media placements and advertising strategies for Indovision and partners
- Conducted market research to analyze consumer behavior and competitor strategies
- Optimized data management processes for media performance tracking
GM of Marketing Research & Consumer Insight
PT Pharos Indonesia
11.2017 - 09.2021
- Company Overview: One of Indonesia’s leading pharmaceutical companies
- Led marketing research and consumer insights for one of Indonesia’s leading pharmaceutical companies
- Developed research plans to support strategic business decisions
- Provided market intelligence and competitor analysis to enhance brand positioning
- Extracted actionable insights from qualitative and quantitative research
- One of Indonesia’s leading pharmaceutical companies
Research Assistant Manager (R&D)
PT Paramount Enterprise International
02.2015 - 04.2016
- Led market research projects to support real estate development strategies
- Conducted data analysis from primary and secondary research sources
- Provided strategic recommendations to management based on research insights
Junior Manager of Consumer Insight
PT Heinz ABC Indonesia
02.2013 - 12.2014
- Designed and executed consumer research projects to enhance product-market fit
- Moderated focus group discussions (FGDs) and in-depth interviews (IDIs)
- Delivered data-driven insights to inform business strategy
Consumer & Trade Promotion Analyst Manager
PT Ultra Prima Abadi (Orang Tua Group)
09.2012 - 02.2013
- Analyzed the effectiveness of consumer and trade promotions
- Assisted in brand development initiatives through data-driven insights
Marketing Research & Consumer Insight Sr. Supervisor
PT Ultra Prima Abadi (Orang Tua Group)
05.2011 - 08.2012
- Designed and managed market research projects
- Built relationships with research agencies to enhance data quality
- Provided consumer insights to support marketing strategies
Customer Behavior Research Coordinator
Senayan City & Supermal Karawaci
01.2007 - 01.2010
- Led research teams to analyze customer behavior and shopping patterns
- Conducted surveys and presented key insights to management
Education
Master’s - Marketing Management
University of Pelita Harapan
Bachelor’s - Accountancy
University of Pelita Harapan
Skills
- Customer Engagement & Retention Strategies
- Marketing Research & Consumer Insights
- Data Analytics & Big Data Interpretation
- Campaign Strategy & Optimization
- SEO & Paid Media Optimization
- Team Leadership & Development
Professional References
Available upon request.
Timeline
Head of Customer Engagement
PT GTECH Digital Asia (Now PT MAPCLUB Digital Asia)
09.2021 - Current
GM of Marketing Research & Consumer Insight
PT Pharos Indonesia
11.2017 - 09.2021
Department Head of Media & Research (Marketing)
PT MNC Sky Vision (Indovision)
04.2016 - 11.2021
Research Assistant Manager (R&D)
PT Paramount Enterprise International
02.2015 - 04.2016
Junior Manager of Consumer Insight
PT Heinz ABC Indonesia
02.2013 - 12.2014
Consumer & Trade Promotion Analyst Manager
PT Ultra Prima Abadi (Orang Tua Group)
09.2012 - 02.2013
Marketing Research & Consumer Insight Sr. Supervisor
PT Ultra Prima Abadi (Orang Tua Group)
05.2011 - 08.2012
Customer Behavior Research Coordinator
Senayan City & Supermal Karawaci
01.2007 - 01.2010
Bachelor’s - Accountancy
University of Pelita Harapan
Master’s - Marketing Management
University of Pelita Harapan
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