Hi, I’m
Budi Nur Mukmin
Jakarta Utara
Summary
A seasoned marketer who has depth knowledge in strategic planning and creative thinking. Spearheaded innovative marketing campaigns, significantly enhancing brand awareness and fostering robust relationships across departments. A proven track record with tech company like Grab, worked as expatriate at regional and head office in Nissan.
Overview
24
years of professional experience
Work History
Hyundai Motor Indonesia
Chief Marketing Officer
12.2023 - Current
Job overview
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Led product launch campaigns, ensuring timely delivery and strong market presence upon release.
- Streamlined internal communication channels, fostering collaboration among various departments within the organization.
- Delivered consistent growth in key performance indicators by continuously refining marketing strategies based on analytics insights.
- Increased brand awareness by developing and implementing comprehensive marketing strategies.
Grab Indonesia
Head of Marketing, Grab Fintech and OVO
06.2019 - 12.2023
Job overview
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Collaborated with sales teams to develop integrated promotional campaigns that increased overall revenue growth.
- Enhanced customer engagement with targeted social media strategies and content creation.
- Revamped company website, enhancing user experience and improving site traffic metrics significantly.
Nissan Motor Indonesia
Head of Marketing
05.2014 - 03.2019
Job overview
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Collaborated with sales teams to develop integrated promotional campaigns that increased overall revenue growth.
- Conducted comprehensive market research to identify emerging trends and capitalize on new opportunities.
Nissan Motor Asia Pacific
General Manager for Malaysia and Vietnam Business
04.2012 - 05.2014
Job overview
- Managing overall country overall business achievement from regional head office
- Controlling overall country KPI and make sure the KPI achievement with all required actions
Nissan Motor Co Ltd
General Manager, Head of ASEAN Product Marketing
10.2009 - 03.2012
Job overview
- Managing overall ASEAN product marketing strategies to make sure the success of new product launching
- Integrate ASEAN marketing activities to find synergy and benefit to be implemented in all countries
Nissan Motor Indonesia
Senior Manager, Planning Division
04.2004 - 10.2009
Job overview
- Lead mid long term strategies to drive company to the right direction
- Spearheading cross functional team tp create any neccessary improvement within company
Toyota Astra Motor Indonesia
Marketing Analyis
04.2000 - 03.2004
Job overview
- Manage all marketing research activities and utilize the finding for making required marketing strategy
- Manage data management from market data, price data, sales data and others related data for making business decision
Education
University of Indonesia, Jakarta
Bachelor Degree from Marketing Management
02.2000
Skills
- Strong Work Ethic
- Attention to Detail
- Creative Thinking
- Decision-Making
- Relationship Building
- Goal Setting
- Strategic Planning
- Analytical Thinking
- Digital Marketing
- CRM Management
- Brand Awareness
Languages
English
Bilingual or Proficient (C2)
Indonesian
Bilingual or Proficient (C2)
Timeline
Chief Marketing Officer
Hyundai Motor Indonesia
12.2023 - Current
Head of Marketing, Grab Fintech and OVO
Grab Indonesia
06.2019 - 12.2023
Head of Marketing
Nissan Motor Indonesia
05.2014 - 03.2019
General Manager for Malaysia and Vietnam Business
Nissan Motor Asia Pacific
04.2012 - 05.2014
General Manager, Head of ASEAN Product Marketing
Nissan Motor Co Ltd
10.2009 - 03.2012
Senior Manager, Planning Division
Nissan Motor Indonesia
04.2004 - 10.2009
Marketing Analyis
Toyota Astra Motor Indonesia
04.2000 - 03.2004
University of Indonesia
Bachelor Degree from Marketing Management
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