CAECILIA MEGA SAVITRI

• Planned, executed, and optimized digital advertising campaigns across YouTube, TikTok, Shopee, and Lazada to achieve performance targets (ROAS, CPA, CTR)
• Developed data-driven media planning strategies, including budget allocation and channel distribution to maximize campaign effectiveness
• Analyzed campaign performance across Shopee Ads, TikTok Ads, and Lazada Ads using key metrics such as ROAS, CTR, and CPC to drive optimization decisions
• Managed and scaled affiliate marketing campaigns to increase revenue and customer acquisition
• Utilized AI and automation tools (e.g., n8n, automated video clippers) to streamline workflows, enhancing campaign execution
• Prepared and delivered bi-weekly and monthly performance reports with actionable insights, driving optimization decisions
• Collaborated with creative and content teams to develop high-performing ad creatives
• Grew social media following through strategic outreach, influencer partnerships, and engaging content curation, increasing brand visibility
• Increased customer retention rates with personalized Meta ads campaigns tailored to individual preferences and behaviors.

• managed ad performances and data analysis (growth) for Tech, Audio, Electronics, Fashion, and Camera categories, handling esteemed brands such as: Soul Electronics, Oneodio Headphones, Salt n Pepper, DJI, JBL, Glamoursky, Havit, and Selenalene.
• Executed ad strategies across platforms, including major marketplaces like Tokopedia, Shopee, and Lazada, while overseeing advertising on TikTok, Google Ads, and Meta platforms including Facebook and Instagram.
• Collaborated with cross-functional teams to meet project goals within timelines and budget constraints.

• As an ads specialist, I implement and manage advertising campaigns on different platforms, specializing in marketplaces such as Tokopedia, Shopee, Lazada and social media (TikTok Post, TikTok Live, Facebook Ads, CPAS, and Instagram). I manage at least for 14 brand principals (FMCG) which are Kin Dairy, Martha Tilaar, Sariayu, Arnott's, KPalza, Arla Foods, Haleon, AMH, Gonusa - Savoria, Emina Cheese, Indomilk, Yoyic, Emco and Forisa.
• Established pay-per-click advertising campaigns on various marketplace and social media channels.
• Creates Ads that will run on Tokopedia, Shopee, Lazada, Facebook Ads, Instagram Ads, Tiktok Ads.
• Responsible for setting up pay-per-click advertising campaigns on marketplace ads and social media ads.
• Assessed analytics from advertising campaigns, including impressions, conversion rates, and click-through rates to inform optimization strategies.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Identification of the number of times visitors have clicked, which ad was clicked on, and which keyword got the ad displayed.
• Compiled monthly performance reports on digital marketing campaigns, evaluating results against goals (ROI and KPIs) for all brand principals.

• Managed seven major brands, including Teknikmart.com, Stanley, Dewalt, Karcher, Bosch, Tiptop, and Taiyo, fostering strong relationships with brand principals to enhance collaboration.
• Oversaw official stores on Tokopedia, Shopee, Lazada, Blibli, and Bukalapak, ensuring optimal sales performance through strategic planning and budget efficiency.
• Monitored market trends and provided competitor insights while optimizing Facebook ads on Tokopedia, resulting in average ROI of 7.00.
• Analyzed sales and campaign performance, delivering actionable reports to principals for informed decision-making.
• Additionally, collaborated with designers on marketing materials and assisted the sales team with operational and fulfillment issues.

Customer Care Leader

• Handled all marketplace chat (shopee, lazada, tokopedia,dll) also whatsapp and social media shop
• Give constant direction and brief to team members to ensure that all customer inquiries are rightfully attend to ontime and in the best way possible to give them satisfaction
• Maintaining and monitoring the progression of performance agents team
• Directed team members to ensure timely and satisfactory responses to customer inquiries.
• Analyzed business performance from chat sales and whatsapp, informing strategies for improvement

Digital Marketing Support

• Planning campaign, Mega Campaign and twin dates on Lazada
• Measure and report business analysis and Performance Sales to Manager
• Making strategic planning to boost the exposure especially in Lazada
• Led cross-functional teams to achieve company-wide goals, fostering a culture of collaboration and innovation.
• Analize ads performance in lazada
• Checking all the campaign program and joining the campaign

Led store operations as Captain, ensuring team coordination and customer satisfaction.

• Arrange teammates for certain work parts such as cashier, receptionist, and more
• Overseeing daily operations
• Ensuring employee productivity
• Monitoring efficiency all processes and creating a positive work environment in store
• Monitored stock availability and visual merchandising across all sport departments
• Ensured safety standards within store, managed cash tills, and maintained safe environment

Omnichannel Sport Leader

• Managing of Football and Futsal Turn over, availability stock and layout merchandising
• Introduce to customers especially to sport lover about Decathlon product
• Making a project event about futsal and football
• Participated in User Happiness Center initiatives to enhance customer orientation and e-commerce
• Monitored inventory and supplies to prevent waste.

• I have an opportunity to work in a Japan company, which is called Yukiguni Maitake. I got into the internship program at my university and made me stay in Japan for 9 months. My duty was on productions, i did quality control of the product, making a good maitake production and focusing to achieve the daily target.
• Self-motivated, with a strong sense of personal responsibility.
• Excellent communication skills, both verbal and written.
• Proven ability to learn quickly and adapt to new situations.