Dynamic Business Relationship Manager with extensive experience at PT Bank Central Asia Tbk, excelling in client engagement and financial acumen. Proven track record in managing high- value client portfolios transactions and implementing strategic business plans, enhancing revenue growth while ensuring compliance with regulations. Adept at competitive analysis and fostering strong customer relationships.
as Program Account Officer (March 2015 - April 2016)
as Account Officer (April 2016 - June 2021)
as Business Relationship Manager (June 2021 - Present)
1. Market Research and Analysis
• Conduct thorough research to understand market trends, consumer behavior, and competitors.
• Analyze data to identify target audiences and customer needs.
• Evaluate the effectiveness of past marketing campaigns to optimize future strategies.
2. Developing Marketing Strategies
• Create and implement strategic marketing plans to increase brand awareness and product sales.
• Define positioning, pricing, and promotional tactics based on market insights.
• Align marketing efforts with business objectives to maximize ROI.
3. Sales Support and Lead Generation
• Work closely with the sales team to generate and nurture leads.
• Develop promotional materials, presentations, and product catalogs to assist in sales efforts.
• Implement CRM (Customer Relationship Management) strategies to enhance customer engagement.
4. Public Relations and Customer Engagement
• Maintain positive relationships with media, influencers, and key stakeholders.
• Organize promotional events, product launches, and trade shows.
• Gather and respond to customer feedback to improve products and services.
5. Performance Tracking and Reporting
• Monitor and evaluate marketing campaign effectiveness using KPIs and analytics.
• Prepare reports on marketing performance and suggest areas for improvement.
• Adjust strategies based on data insights and market dynamics.
Banking
CBRM - Certified Business Relationship Manager