Hi, I’m
Cathalin Hirano
Student Recruitment & Partnership Manager
Madrid
Summary
Dynamic leader with a proven track record at GROW Dutch Universities Representative Office, excelling in team leadership and effective communication. Spearheaded innovative marketing strategies, enhancing brand visibility and student recruitment by developing key partnerships. Skilled in problem-solving and multitasking, adept at driving projects to successful completion while fostering team collaboration and organizational growth.
Collaborative leader partners with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
7
years of professional experience
3
Languages
Work History
GROW Dutch Universities Representative Office
Student Recruitment & Partnership Manager
01.2025 - Current
Job overview
- Implemented creative marketing campaigns in collaboration with partners, resulting in increased brand awareness and customer acquisition.
- Facilitated strategy development and planned with cross-functional teams.
- Developed trusting relationships with key stakeholders for successful collaboration and long-term partnership growth.
- Used MS Excel to analyze data and PowerPoint to share information with team members.
- Provided training resources for partners to maximize product knowledge, boosting sales performance across the board.
- Strengthened partnerships by identifying and addressing client needs, ensuring alignment with company objectives.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
- Optimized digital presence by creating engaging content for social media channels aimed at attracting prospective students.
- Enhanced student recruitment results by developing and implementing targeted marketing strategies.
- Established strong relationships with local schools and community organizations to promote awareness of the institution''s offerings.
- Coordinated campus tours showcasing facilities, faculty, and resources to potential enrollees.
Preply
Japanese Language Teacher
12.2021 - Current
Job overview
- Established clear expectations for behavior and academic performance, consistently enforcing policies to maintain an orderly learning environment.
- Increased student proficiency in spoken Japanese through interactive conversation activities and one-on-one feedback sessions.
- Organized extracurricular activities such as language clubs and cultural events, promoting deeper engagement with Japanese language and culture beyond the classroom.
- Enhanced student understanding of Japanese language and culture by incorporating engaging multimedia resources in lessons.
- Utilized various assessment tools to measure student growth over time, adjusting instructional strategies based on data-driven insights.
- Developed course curriculum, lesson plans and supplemental materials to support student success.
- Utilized various teaching methods, including technology and other interactive activities to enhance learning experience.
- Designed and administered assessments to evaluate student progress and comprehension.
- Expanded student understanding of texts by spearheading in-depth discussions and assigning exploratory essays to help students articulate knowledge.
- Organized detailed list of resources to help students go beyond classroom environments and delve into topics of interest.
- Immersed students in unfamiliar cultures by devising hands-on activities.
GROW Dutch Universities Representative Office
Head of Marketing & Student Counsellor
01.2021 - 12.2024
Job overview
- Improved lead generation efforts by implementing targeted inbound marketing strategies that attracted high-quality prospects.
- Drove business growth by forging strategic alliances with complementary organizations to expand reach into new markets.
- Analyzed competitive landscape, identifying potential threats and opportunities for strategic positioning in the marketplace.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Enhanced customer engagement with targeted social media strategies and content creation.
- Planned and executed events and marketing programs to increase qualified leads.
- Assisted students in setting realistic academic goals, creating action plans to achieve them, and monitoring progress towards those goals over time.
- Collaborated with teachers to identify students in need of additional support and designed tailored interventions to assist them.
PT Kalaha
Social Media Marketing
03.2018 - 01.2019
Job overview
- Managed paid advertising campaigns, ensuring optimal return on investment through continuous monitoring and adjustment of ad spend.
- Increased brand visibility by creating and implementing targeted social media campaigns.
- Enhanced customer loyalty and satisfaction by promptly addressing inquiries and resolving issues on social media platforms.
- Analyzed social media metrics to refine tactics for improved audience engagement and retention rates.
- Evaluated emerging platforms for potential adoption, staying ahead of industry trends and maximizing reach to new audiences.
- Developed and implemented crisis management strategies for social media to mitigate risks and maintain positive brand image.
- Developed a robust social media strategy, resulting in significant growth of followers and online presence.
- Strategized and developed video content for client's website and social media publications.
- Participated in brainstorming sessions to generate creative ideas for campaigns.
Education
Darma Persada UniversityJakarta
Bachelor of Arts from Japanese Literature
04.2001
University Overview
- 3.51 GPA
- Thesis Statement: KETEGANGAN ANTARA KOREA SELATAN DAN JEPANG YANG MENGAKIBATKAN PEMBOIKOTAN PRODUK JEPANG DI KOREA SELATAN PADA TAHUN 2019.
Global Prestasi SchoolBekasi
High School Diploma
04.2001
University Overview
- Member of Fortals Festival of Arts of Global Prestasi School
- Extracurricular Activity Basketball Team of Global Prestasi School
- Captain of Basketball Team 2014-2015
- Leader of the class Grade 12 Business 2
- Recipient of Best Student of Economics, School Year 2014-2015
Skills
Team leadership
Problem-solving abilities
Multitasking Abilities
Customer relations
Problem resolution
Self motivation
Time management abilities
Adaptability and flexibility
Effective communication
Team collaboration
Organizational skills
Staff management
Team building
Attention to detail
Riding Dirt Bike, Travelling, Scuba Diving
I am an avid dirt bike rider, enjoying the thrill of off-road adventures that challenge my endurance, focus, and adaptability. Traveling is another passion of mine, allowing me to explore diverse cultures, broaden my perspective, and develop strong cross-cultural communication skills—essential in my work with international students. Additionally, I am a certified scuba diver, which has taught me patience, problem-solving under pressure, and teamwork, as diving requires precise coordination and trust in a team setting.
Timeline
Student Recruitment & Partnership Manager
GROW Dutch Universities Representative Office
01.2025 - Current
Japanese Language Teacher
Preply
12.2021 - Current
Head of Marketing & Student Counsellor
GROW Dutch Universities Representative Office
01.2021 - 12.2024
Social Media Marketing
PT Kalaha
03.2018 - 01.2019
Darma Persada University
Bachelor of Arts from Japanese Literature
04.2001
Global Prestasi School
High School Diploma
04.2001