CHIQITA WINARING HAYU
Depok
Summary
Highly analytical, communicative, and collaborative professional with a proven track record of adapting quickly to new environments. Committed to contributing to team success and continuously developing professional skills. Maintains a positive attitude and a strong dedication to continuous learning and personal growth.
Overview
24
24
years of professional experience
Work History
Head, Product
PT. Great Eastern Life Indonesia
05.2020 - Current
- Overseeing the overall product strategy and development for the Company, focusing on product proposition strategy for the targeted customer segment
- Responsible to develop and execute the product strategy for the entire business channel and portfolio of the Company
- Strategic planning of the overall product portfolio, including strengthening the product proposition and optimizing the products performance
- Data analytics management as the benchmark to determine the product strategy
Head, AVP – Marketing & Communication
PT. Zurich Topas Life
03.2014 - Current
- Leading the Marketing team that consist of Brand, Digital, Communication and Research function
- Building the company’s brand image and presence through branding, digital marketing and media relation
- Insight and research development for customers and distributors: customer satisfaction measurement and advocacy through surveys, research and focus group discussion, including customer segmentation analytic and market outlook update
- Building an integrated marketing strategy: related with new product launch, customer and distributor campaign (cross sell and up sell) including leads generation from digital and on-ground activation
- Community investment building: thought leadership and corporate social responsibility
- Building a digital marketing strategy for a sustainable brand presence and audience engagement
- Strategy building for employee engagement through communication approach and tools together with HR
Head, AVP – Marketing & Product Proposition
PT. Chubb Life Insurance Indonesia
08.2018 - 05.2020
- Leading the company’s overall product strategy that aims to provide desirable products, across distribution channels by segmenting the product to the right segment and the right channel
- Controlling the product development end to end process to ensure all products launch within the targeted timeline and meet the company objective to meet good profitability
- Responsible for improving the product variety and product mix proposition
- Leading the customer segmentation and profiling initiatives to support product, marketing and sales strategy
- Responsible for building the brand awareness and perception to align with company strategy and reach the desired customer segment through branding and communication activities
- Building digital marketing capability through social media platforms in order to support the brand awareness improvement
Head, Sr. Manager – Product Development & Strategy
PT AXA FINANCIAL INDONESIA
01.2012 - 03.2014
- Responsible to develop the product strategy that suits to market, customer needs, support the sales activity and productivity ratio as well as giving profit to company
- Design and determine the product proposition to aligned with agent and customer profile
- Cross sell/Up sell campaign that related to increase activity and productivity ratio
- Provide a strategic report of competitor products, activity and monitoring
- Provide regular update on market trend & growth to stakeholders
- Responsible for new product socialization to internal staff (TTT) and sales force by coordinating with training department
- In charge of product development initiatives and implementation by managing the tasks and timeline to be able to meet the targeted launch date
- Manage the Focus Group Discussion on quarterly basis which attended by Key Sales Force
- Market outlook and comparison analysis to find any new product idea, initiatives and trend among competitors
- Design the annual product calendar based on market trends and input from sales force
- Regularly monitor the product performance and define the necessary strategy to be taken to increase the product performance
- Provide regular product performance report to internal stakeholders
Manager – Product & Licensing Administration
PT AXA FINANCIAL INDONESIA
01.2008 - 01.2011
- In charge of every product initiatives and enhancement from the entity and sales perspective
- As project manager of every product development in the implementation stage; managing timeline, progress monitoring, regulatory approval and product launch planning
- Design any necessary product campaign for the existing product to increase the sales volume
- Held regular discussion with key sales people to gather inputs on market/product trend and review existing product performance
- As the coordinator of licensing process in relation with AAJI and also as the liaison between company and AAJI
- Licensing process enhancement which was successfully increase the number of licensed agents in in 6 months period
- Create regular daily report of license agents updates to be sent to all stakeholders and agency for monitoring
- Create a complaint management system that related to licensing process
Manager – Bancassurance Product
PT GREAT EASTERN LIFE INDONESIA
01.2007 - 01.2008
- Provide monthly report on sales, product and market update to Regional Office
- Maintain the relationship with bank partner which mainly related to product and services
- Setting the annual product calendar and strategy by coordinating with bank partner
- Project Manager of every new product development including every product initiatives settlement with bank partner
- In charge of sales report generation to be sent to bank partner in daily basis, including reporting analysis to ensure the reports are correct and user friendly
- Lead market comparison update and do the analysis of market and competitor strategy
- Project member of a joint project between Great Eastern Life Indonesia, Bank NISP and OCBC Bank Singapore on the improvement of operational process and service quality
Assistant Manager – Customer Research & Strategy
PT AXA SERVICES INDONESIA
01.2007 - 12.2007
- In charge in developing all customer retention program due to product and campaign
- Hold regular customers satisfaction survey in order to understand the needs of customer and measure the satisfaction level on the company services
- In charge in creating customer campaign including implementation and monitoring after campaign result
- In charge in developing up selling and cross selling campaign to existing customers including the monitoring of campaign implementation and result
- Providing report of existing customer profiles to all internal stakeholders every mid and end of year
Supervisor – Product & Marketing Region
PT AXA SERVICES INDONESIA
01.2005 - 12.2007
- As coordinator of new product development process from finalizing the product specification until product launched
- Ensuring the product development process is on track and meet the targeted timeline
- Regularly update all marketing materials related to product for any change in features and regulation
- Support the implementation of existing product strategy including up selling and cross selling
- Preparing the Focus Group Discussion with sales force in quarterly basis
- Prepare and provide meeting materials of Local Product Committee Meeting which is held every month
- Provide monthly market updates and competitor activities report to all internal stakeholders
- Provide monthly fund performance report to all stakeholders including sales force
Staff – Product Development
PT MLC LIFE INDONESIA
01.2003 - 12.2005
- Involved in every new product development process by coordinate the team member that consist of other departments related
- Monitor the targeted timeline of every new product development and ensuring each task and process is completed by the targeted date
- Prepare the OJK submission of new product by ensuring the completeness of all necessary documents
- Prepare the draft of new product marketing materials such as brochure and provision; And also responsible in sign off circulation to all related departments
- Provide market updates of competitor activities and market trend to all stakeholders in monthly basis
- Provide industry’s fund performance report to internal stakeholders and agency in monthly basis
Staff – Agency Administration & Compensation
PT ALLIANZ LIFE INDONESIA
01.2001 - 12.2003
- Provide services for Agency/Sales force on their compensation and remuneration
- Processing Agency compensation which includes data generation and commission validation
- Medical reimbursement process for agents
- Complaint and queries handling from sales force with quick response and gave the best solution on every problem
Education
Bachelor Degree - Business Administration
UNIVERSITY OF INDONESIA
01.2003
Diploma Degree - Actuary
UNIVERSITY OF INDONESIA
01.2001
Skills
- Positive Interpersonal Skills
- Collaborative Teamwork
- Service-Oriented Communication
- Critical Thinking for Problem Resolution
Personal Information
Date of Birth: 05/31/80
Project Highlights
- 2019, Chubb Shark Tank Global Competition – Product Innovation Idea, 2nd winner, with “Newly Wed Story” product concept, provides life insurance coverage for newly wed couples with package of protection option for spouse and children.
- 2018, APAC Customer Focus Task Force, Re-define the customer focus and culture change for Zurich Business Units in Asia Pacific – ongoing, completion target date by June 2018
- 2017, Social Media campaign, #YakinSehat? - Health Campaign, #LekatkanKebersamaan - Mudik Campaign, #LoveYourFuture – Financial Literacy. In total, social media campaign has generated about 8,500 leads to be approached and engaged. The highest engagement rate reached 10% and reached the highest Zurich website traffic to 35,000 session.
- 2017, Launch Online Course for 101 Basic Insurance, The first online course platform for insurance. Total registrants was 115 in one month publication.
- 2017, Zurich Brand Awareness campaign, Media engagement, Community engagement. Increased PR Value to IDR40bio from IDR20bio in 2016. Generated 100 leads from community engagement and premium about IDR 120mio.
- 2017, One Zurich CSR Project, Led a joint CSR event for Life and General Zurich entity to build 3 houses and 1 library in Mauk, Tangerang.
- 2016, Indonesia Master Golf Tournament, Led the first international golf tournament for Zurich Indonesia.
- 2016, Launch Mobile Application “TemanBaik”, Project leader for the 1st mobile apps launched by Zurich Topas Life.
- 2016, Launch new Corporate Website, Led the project for both Life and General entity.
- 2015, Launch the first social media platform for Zurich Indonesia, Facebook, Twitter, Instagram and YouTube.
- 2015, Conduct the first R-NPS survey for Zurich Topas Life, Led the project from survey preparation to action plan execution.
- 2014, Srikandi Protection – Product campaign for Women, Contributed 30% of total unit link premium in 3 months campaign.
- 2014, Held Zurich Innovation Award, Initiator of the first innovation award for Zurich Topas Life.
- 2013, AXA Health City – Health Campaign, Won AXA Innovation Award, Role: Project Manager from AXA Financial Indonesia.
- 2012, Launch the first guaranteed acceptance stand alone health product – Maestro Elite Care, As the Project Manager. Contributed 40% of total premium in the first 3 months campaign.
Timeline
Head, Product
PT. Great Eastern Life Indonesia
05.2020 - Current
Head, AVP – Marketing & Product Proposition
PT. Chubb Life Insurance Indonesia
08.2018 - 05.2020
Head, AVP – Marketing & Communication
PT. Zurich Topas Life
03.2014 - Current
Head, Sr. Manager – Product Development & Strategy
PT AXA FINANCIAL INDONESIA
01.2012 - 03.2014
Manager – Product & Licensing Administration
PT AXA FINANCIAL INDONESIA
01.2008 - 01.2011
Manager – Bancassurance Product
PT GREAT EASTERN LIFE INDONESIA
01.2007 - 01.2008
Assistant Manager – Customer Research & Strategy
PT AXA SERVICES INDONESIA
01.2007 - 12.2007
Supervisor – Product & Marketing Region
PT AXA SERVICES INDONESIA
01.2005 - 12.2007
Staff – Product Development
PT MLC LIFE INDONESIA
01.2003 - 12.2005
Staff – Agency Administration & Compensation
PT ALLIANZ LIFE INDONESIA
01.2001 - 12.2003
Diploma Degree - Actuary
UNIVERSITY OF INDONESIA
Bachelor Degree - Business Administration
UNIVERSITY OF INDONESIA