Hi, I’m
Chitra Ananda
Bandung
Summary
Creative marketing executive well-educated in web-based advertising, market analysis and brand management. Highly-motivated individual with over five years of experience in the start-up industry, developing successful marketing programs, brand building and communication. A quick learner with a diverse range of interests, particularly in sustainability, technology, food science and visual arts.
Overview
11
years of professional experience
1
Certificate
Work History
MeetPartners Pte LtdBali
Brand Manager
08.2023 - Current
Job overview
- Managed Gil Petersil's social media platforms (Instagram, Facebook, LinkedIn) and oversaw preparation of contents (copy, images, videos, emails, and other collateral) through working independently, working with freelancers and utilizing AI tools.
- Planned, monitored and evaluated marketing and advertising campaigns to support brand consistency, engagement, SEO and sales, including improving web visibility & marketing funnels using CRM tool.
- Researched and identified new opportunities for product and brand development.
- Cultivated relationships with key stakeholders, community and industry influencers to create positive brand experiences.
Octagon StudioBandung
Chief Marketing Officer
06.2020 - 06.2023
Job overview
- Led digital campaigns and marketing initiatives in digital advertising platforms (Meta Business Suite and e-commerce ads).
- Analyzed market, app ratings and features of competitors in the XR industry to evaluate effectiveness of brand developments & product strategies.
- Managed mobile app developments and commercial projects, from creative direction, product roadmap to quality control and product execution.
- Drove product licensing and distribution partnership to new territories such as Estonia, Singapore and Columbia, resulting in approximately USD 27.500 profit in 2 years.
- Built investment pitches, commercial project presentations and public relations materials.
Black Hand Gang Printmaking StudioBali
Project Manager
08.2022 - 03.2023
Job overview
- Curated up to 15 art exhibitions, design events and commercial projects on part-time basis.
- Fostered relationships with vendors to promote positive working relationships.
- Identified plans and resources required to meet project goals and objectives.
- Modified and directed project plans to meet organizational needs.
Nyaman GalleryBali
Sales Executive
02.2016 - 11.2017
Job overview
- Led customer relation, managed order cycle and enabled quick resolution to maintain client satisfaction at Nyaman Gallery, resulting in approximately USD 1000-5000 profit on a monthly basis through art sales.
- Modified customer service support system to reduce complaints by 20%.
- Organized up to 10 art events, including poster design and space curation.
- Designed up to 5 artist resident's catalogues.
Blank Canvas Art TherapySingapore
Studio Coordinator
03.2015 - 11.2015
Job overview
- Led studio sessions and art exhibitions, including artist talk & interview.
- Assisted art therapy workshops with disabled children and mental institution patients, and studio participants.
- Designed art catalogues and event posters, as well as curatorial text.
Education
LASALLE College of The Arts Singapore
Bachelor of Arts from Fine Arts
05.2015
Monash UniversityMelbourne
Diploma from Graphic Design
06.2009
Sekolah Tiara Bangsa ACSJakarta
High School Diploma
02.2007
Skills
- Digital & promotional campaigns (CRM tools)
- Public Relations (copywriting, brand management)
- Corporate communications
- Market analysis
- Social media proficiency (Instagram, LinkedIn, Meta Business Suite)
- B2B consulting
- Web optimization (SEO/SEM)
- Meta Spark Hub
- AI tools (Quillbot, Caption AI, ChatGPT, Videoleap)
Accomplishments
- Studio Tigabelas (Jakarta) - Junior graphic design (2009)
- Plankton Labs (Jakarta) - Web designer (2010)
- The Jakarta Post (Jakarta) - The Sunday Post journalist (2011)
- Sarnies Café (Singapore) - Bar/floor staff and marketing
(2013)
- Green School (Bali) - The Innovation Hub program manager (2018)
- City Nomads digital media - Freelance contributor (2018)
- MIT x Access Life Wheelchair Project (Bali) - Freelance translator/human behavior research team (2018)
- AIR (Artist Inn Residency) (Bali) - Head of art production & social media marketing (2019)
Languages
Indonesian, English
Native language
French
Beginner
A1
Timeline
Brand Manager
MeetPartners Pte Ltd
08.2023 - Current
Project Manager
Black Hand Gang Printmaking Studio
08.2022 - 03.2023
Chief Marketing Officer
Octagon Studio
06.2020 - 06.2023
Sales Executive
Nyaman Gallery
02.2016 - 11.2017
Studio Coordinator
Blank Canvas Art Therapy
03.2015 - 11.2015
LASALLE College of The Arts
Bachelor of Arts from Fine Arts
Monash University
Diploma from Graphic Design
Sekolah Tiara Bangsa ACS
High School Diploma
Certification
Collaborative Institutional Training Initiative (CITI Program)
Date : 15 February 2018
Expiry Date : 14 February 2021
Credential ID : 26047825
Credential URL : https://www.citiprogram.org/verify/?w8688ea95-a9e1-4bef-aa52-c1d2b1a4af74-26047825
Accounting for Business Decision Making: Strategy Assessment and Control (University of Illinois at Urbana-Champaign)
Date : July 2023
Expiration Date: This certification does not expire
Credential ID : LFY5SECELAL9
Credential URL : https://www.coursera.org/account/accomplishments/certificate/LFY5SECELAL9
Foundations of Digital Marketing and E-commerce (Google)
Date : July 2023
Expiration Date: This certification does not expire
Credential ID : A3HPUVKEMK66
Credential URL :
https://www.coursera.org/account/accomplishments/certificate/A3HPUVKEMK66
Attract and Engage Customers with Digital Marketing (Google)
Date : July 2023
Expiration Date: This certification does not expire
Credential ID : CYHZPGP8JV9E
Credential URL : https://www.coursera.org/account/accomplishments/certificate/CYHZPGP8JV9E
Interests
- Global partnerships
- Food science
- Brand strategies
- Voluntary social works
- Animal welfare
- Permaculture & home gardening
- VR therapy
- Music
- Cinematography & photography
- Creative directing
- Interactive & visual arts
- Literature
- Sustainable lifestyle contents
- Social impact assessment & campaigns