CHRIS LINK
Boise
Summary
Results-oriented Territory Sales Manager with over 15 years driving revenue growth and market expansion across multi-state territories. Exceeds sales targets through consultative selling and executive relationship management. Specializes in data-driven territory planning and account strategy to identify growth opportunities. Delivers product training and sales enablement programs that enhance customer engagement and improve outcomes.
Overview
13
13
years of professional experience
Work History
Regional Territory Manager – Strategic Growth & Market Development
Tacony Corporation
01.2024 - Current
- Own full-cycle revenue responsibility for an $18M multi-state Western U.S. territory, managing enterprise-level relationships and driving consistent revenue growth across a distributed customer base.
- Met 2025 annual sales quota and is currently tracking +6% to plan in 2026 YTD in a quota-carrying, performance-driven sales role.
- Led the nation in new dealer acquisition, generating $600K in new dealer revenue in 2025 and accelerating early-stage adoption across a complex, multi-product portfolio.
- Drove $2.5M in expansion revenue from strategic accounts (Moore’s Sewing and Quality Sewing) since 2024 through account penetration, upsell, and long-term partnership development.
- Expanded territory footprint by adding 12 new accounts since 2024, strengthening regional market penetration and improving coverage in a highly competitive, fragmented market.
- Serve as strategic growth partner to executive stakeholders, aligning consultative solutions to customer needs to increase adoption, retention, and long-term account value.
- Tacony is leading manufacturer and distributor of Baby Lock premium sewing, quilting, embroidery, and serger machines sold through an independent dealer network.
Regional Account Executive
SVP Worldwide
01.2019 - 01.2024
- Ranked #1 of 10 Regional Sales Managers nationwide for three consecutive years (2021–2023), consistently outperforming revenue and growth targets.
- Grew territory revenue 21% in the first year to $5M+, sustaining growth through COVID market disruptions via strategic account management and execution.
- Generated $250K in year-over-year growth with Quality Sewing, the company’s largest U.S. dealer, through expanded partnership and account development.
- Delivered $1.4M in VIKING convention sales (2023) and $2.2M in PFAFF convention sales (2022), exceeding targets by 22% and 30% respectively.
- Expanded market share and regional footprint by adding 10 strategic dealers while managing executive-level relationships across a six-state territory and executing regional events, trade shows, and dealer training programs to drive adoption and sales performance.
- One of the world's largest manufacturers of consumer sewing, quilting, and embroidery machines, representing the SINGER, Husqvarna VIKING, and PFAFF brands.
Regional Account Executive
Bernina of America
01.2015 - 01.2019
- Managed a $7M+ sales territory, consistently exceeding annual sales targets while expanding market share across the Northwest.
- Surpassed annual sales quota by 5% (2016), 12% (2017), and 10% (2018).
- Ranked as the #1 Regional Sales Manager nationwide in both new product sales and convention sales for three consecutive years (2016–2018).
- Expanded market penetration with Quality Sewing, increasing product placement from 4 to 13 retail locations and growing annual sales from $200K to more than $1M.
- Built trusted relationships with independent dealers, delivering consultative business planning, sales coaching, and product training that strengthened account performance and accelerated revenue growth.
- North American subsidiary of a Swiss manufacturer of premium sewing, quilting, and embroidery machines sold through authorized independent retailers.
Director of Sales
Lensbaby
Portland
01.2013 - 01.2015
- Rapidly promoted from U.S. Sales Manager to Global Director of Sales within one year, leading a 9-person inside and field sales team across multiple territories.
- Drove 26% year-over-year sales growth in 2014, exceeding annual targets by $1M while managing full P&L ownership and a $1.5M operating budget.
- Negotiated quarterly purchase agreements exceeding $500K with B&H Photo, strengthening end-user demand generation.
- Expanded retail partner network by 100 accounts and launched direct-to-consumer Amazon channel, generating $50K monthly sales volume.
- Designer and manufacturer of specialty camera lenses and creative photography accessories for DSLR and mirrorless cameras.
Education
Bachelor of Arts -
Oregon State University
Skills
- Territory Management
- Business Development
- Key Account Management
- Sales Strategy Execution
- Revenue Growth
- Sales Forecasting
- Pipeline Management
- Market Analysis
- Competitive Positioning
- Channel Management
- Consultative Selling
- Executive Relationship Building
- CRM (Salesforce)
- Product Training
- Strategic Planning
Professional Highlights
- Ranked #1 Regional Sales Manager for three consecutive years at SVP Worldwide.
- Managed territories generating $18M+ in annual revenue.
- Consistently exceeded quota across multiple organizations.
- Led product launches, sales events, and dealer development across the Western U.S.
- Developed executive relationships with independent business owners across 13 states.
Timeline
Regional Territory Manager – Strategic Growth & Market Development
Tacony Corporation
01.2024 - Current
Regional Account Executive
SVP Worldwide
01.2019 - 01.2024
Regional Account Executive
Bernina of America
01.2015 - 01.2019
Director of Sales
Lensbaby
01.2013 - 01.2015
Bachelor of Arts -
Oregon State University