Summary
Overview
Work History
Education
Skills
Accomplishments
Interests
Timeline
Generic
Christianto Hermawan

Christianto Hermawan

VP Of Marketing
Jakarta

Summary

Diligent marketing professional with a proven track record in driving brand growth and implementing innovative marketing strategies. Skilled in leading cross-functional teams and executing successful campaigns that enhance market presence. Demonstrated ability in strategic planning, fostering strong client relationships, and brand management. Utilizes market analysis and innovative campaigns to drive consumer engagement, aligning marketing strategies with business goals.

Overview

18
18
years of professional experience
4
4
years of post-secondary education

Work History

VP of Marketing

IDexpress Group, Oxygen Point and Oxygen Commerce
Jakarta, Jakarta
04.2022 - Current
  • Collaborated with executive leadership to set strategic marketing goals aligned with overall business objectives.
  • Led cross-functional teams in the development of creative assets for integrated marketing campaigns.
  • Strengthened brand positioning by conducting market research and competitive analysis to identify unique selling points.
  • Boosted sales revenue through innovative product launch strategies and targeted promotions.
  • Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
  • Developed corporate sponsorships and worked with industry thought leaders to expand public relations.
  • Developed a data-driven approach to marketing decision-making by implementing advanced analytics tools and processes.
  • Revitalized underperforming products through rebranding efforts that resonated with target markets.
  • Supported business development efforts and coordinated with marketing team on special campaigns.
  • Elevated the company''s thought leadership position by delivering impactful presentations at industry conferences and events.
  • Optimized marketing budget allocation to maximize return on investment, prioritizing high-impact initiatives.
  • Drove company branding efforts to increase market presence and brand recognition.
  • Transformed company''s social media presence into a powerful brand asset by curating compelling content and fostering an engaged community.

Senior Manager Marketing and Development

Kawan Lama Group
Jakarta, Jakarta
02.2015 - 04.2022
  • Launched SOWELL (health equipment) on pandemic COVID to deliver market needs
  • Launched Building Automation ecosystem to market with Basepoint as brand principle
  • Member of Innovation team, direct responsible to owner of Kawan Lama Group to create plan and execute the new businesses and evaluation for the existing businesses
  • Launched Kawan Lama Group e-commerce to grab digital market for B2G, B2B and B2C with procurement base requirements
  • Integrated IoT technologies with marketing and management needs to grabs and develop market needs
  • Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
  • Held monthly meetings to create business plans and workshops to drive successful business.
  • Led cross-functional teams to achieve project milestones and deliver high-quality results.
  • Reduced costs, optimized resource allocation, and improved efficiency in managing projects.
  • Improved team performance by providing comprehensive training and fostering a collaborative work environment.
  • Managed budgets effectively, achieving financial objectives while maintaining strict control over expenditures.

Program Manager

Microsoft Indonesia
Jakarta, Jakarta
01.2012 - 01.2015
  • Managed multiple strategic projects with numerous sub-projects or workstreams.
  • Collaborated with business leadership to set priorities based on business needs, resource capacity and risk exposure.
  • Built teams to address project goals and objectives for multiple projects.
  • Met with project stakeholders on regular basis to assess progress and make adjustments.
  • Developed strategic plans, setting clear objectives and achievable milestones for the team.
  • Participated in pilot tests and revised programs based on feedback and results.
  • Leveraged technology tools for enhanced project tracking, reporting, and information sharing among team members.
  • Program Manager for Multinational Account : SONY, Toshiba, Fujitsu, and Panasonic and local brand : Axioo, Wearnes, and Zyrex • Manage Multinational Account for built and running programs with Microsoft to drive sell-in and sell-out
  • Incentive programs, end user programs, exhibitions, training, ATL and BTL, create marketing activities with distributors to push sell-out with Master Dealer and also End User programs o Managing exhibition, launching, press launch, dealer gathering.

Marketing Manager

Datascrip - Canon
Jakarta, Jakarta
08.2008 - 01.2011
  • The Winner Marketer of The Year @Datascrip (The Prize: city Car)
  • Create Canon PhotoMarathon - The Biggest Photo Competition Indonesia got appreciated Museum Rekor Indonesia (MURI)
  • Make Canon the first and the biggest market share in camera DSLR
  • Marketing for DSLR Canon camera
  • Managing exhibition, launching, press launch, dealer gathering and other events
  • Make forecast from sales team and download SKU from principle and make sure the sales out is achieved
  • Manage SKU
  • Reports and negotiable to principle for SKU, price, and program promo
  • Create program promo for dealer and end user
  • Branding (ATL and BTL)

Technical Sales Support

Westindo
Jakarta, Jakarta
08.2007 - 07.2008
  • Technical Sales Support for power supply and battery system
  • Create and build new system to fulfill telecommunication provider (Telkomsel, Indosat, Esia, Telkom, Three (3), Axis, etc)
  • Estimator budget for installation system
  • Surveyor for build new system

Education

Bachelor's Degree - Electrical Engineering

Maranatha University
Bandung
08.2003 - 08.2007

Skills

Program Management

Business Development

Market Research

Business analyst for efficiency

Marketing (online and offline)

Sales (B2C, B2B, B2G)

Negotiation (principle, distributor, vendor, customer)

Analytic (market, sales, marketing, operation, demand)

Product management

E-commerce ecosystem

Automation and IoT

Coaching team

CRM & ERP

Relationship builder

Listener

Communication

Accomplishments

  • Logistic top 5 in Indonesia to contribute on Indonesia logistic market
  • Winner Marketing of The Year ay Datascrip with own Car as the prize
  • The most growth Microsoft for Sony Vaio at Microsoft in Asia Pacific
  • Bring Canon as No.1 Camera DSLR on Indonesia Market Share and get Muri Record for the Biggest Indonesia photo competition

Interests

Travelling
Cinema
Culinary
Gym

Timeline

VP of Marketing

IDexpress Group, Oxygen Point and Oxygen Commerce
04.2022 - Current

Senior Manager Marketing and Development

Kawan Lama Group
02.2015 - 04.2022

Program Manager

Microsoft Indonesia
01.2012 - 01.2015

Marketing Manager

Datascrip - Canon
08.2008 - 01.2011

Technical Sales Support

Westindo
08.2007 - 07.2008

Bachelor's Degree - Electrical Engineering

Maranatha University
08.2003 - 08.2007

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Christianto HermawanVP Of Marketing