Christin Amelia Nurhaeni
Assistant Vice President
South Jakarta
Summary
Dynamic leader with expertise in CSR and branding, formerly at Corporate Secretary Group. Excelled in channel management and operations, driving over 1,000 impactful programs annually. Strengthened brand reputation through strategic initiatives and cross-functional collaboration, ensuring compliance and sustainable outcomes. Skilled in crisis management and internal communications, fostering positive stakeholder relationships.
Overview
5
5
Certifications
Work History
AVP of Corporate Social Responsibility
Corporate Secretary Group
2023 - 2025
- Led the development and execution of CSR strategies and programs aligned with corporate values and ESG principles.
- Managed community development, environmental sustainability, and social impact initiatives to support business objectives with morethan 1000 program every year.
- Coordinated cross-functional teams and external stakeholders, including government institutions, NGOs, and local communities.
- Oversaw program planning, budgeting, reporting, and impact measurement to ensure effective and sustainable outcomes.
- Strengthened the company’s brand reputation through CSR campaigns, employee engagement activities, and public reporting.
- Ensured all CSR initiatives complied with regulatory requirements and supported long-term shared value creation.
AVP Branding Marketing & Strategic
Corporate Secretary Group
2020 - 2023
- Spearheaded integrated marketing initiatives to strengthen Bank Mandiri’s brand image and product visibility across multiple channels.
- Managed strategic communication partnerships, media buying, ensuring cost-efficient campaigns and impactful brand exposure.
- Delivered brand activation programs, merchandising strategies, and brand governance to support business growth and positive public perception.
Manager Real Estate Management
Corporate Real Estate Group
2015 - 2020
- Managed the end-to-end operations of real estate assets, maintenance, and property optimization.
- Led strategic planning for property utilization to maximize revenue and operational efficiency.
- Coordinated with internal teams and external vendors for property development, renovation, and compliance with regulations.
Customer Service Representative
PT Bank Mandiri (Persero) Tbk
2010 - 2015
- Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
- Provided professional assistance to customers in daily banking transactions, inquiries, and service requests.
- Ensured accurate and timely handling of customer needs while maintaining high service standards.
- Promoted Bank Mandiri products and services in a courteous and informative manner.
Education
Bachelor of Civil Engineering - Construction Project Management
Atma Jaya University
Yogyakarta01-2006
Majoring in Science -
SMAN 1
Brebes01-1999
Skills
Stakeholder management
Certification
Creating Impact Building
Certification
Sertifikasi Kompetensi Manajemen Risiko Level 1
Timeline
Creating Impact Building
01-2024
Bootcamp Digital Marketing
01-2022
Managing Virtual Team
01-2022
Analisis Financial & Optimalisasi Aset Perusahaan
01-2019
Effective Communication
01-2016
AVP of Corporate Social Responsibility
Corporate Secretary Group
2023 - 2025
AVP Branding Marketing & Strategic
Corporate Secretary Group
2020 - 2023
Manager Real Estate Management
Corporate Real Estate Group
2015 - 2020
Customer Service Representative
PT Bank Mandiri (Persero) Tbk
2010 - 2015
Bachelor of Civil Engineering - Construction Project Management
Atma Jaya University
Majoring in Science -
SMAN 1
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