Summary
Overview
Work History
Education
Skills
Community Service
Affiliations
Accomplishments
References
Timeline
Generic

Clinton Wilson

Boise

Summary

Marketing professional with a strong history of boosting member engagement through innovative campaigns. Expertise in digital campaign management and customer feedback analysis. Proven ability to collaborate across functions and solve problems creatively, resulting in impactful marketing strategies that enhance brand visibility and improve customer retention.

Overview

25
25
years of professional experience

Work History

Marketing Communications Consultant III

Premera Blue Cross
Remote
05.2023 - 01.2025
  • Launched and managed SMS program for Medicare Advantage members, increasing engagement by 26%.
  • Led strategy and compliance for senior-targeted digital and print campaigns.
  • Streamlined internal review processes, reducing time-to-approval and cutting printing costs.
  • Played key role in delivering accurate Medicare Advantage Open Enrollment cycle.
  • Analyzed customer feedback data to refine messaging strategies.
  • Collaborated with external agencies to develop innovative campaign concepts.
  • Monitored website analytics to enhance user experience and boost conversions.
  • Created diverse marketing content for websites, brochures, newsletters, and promotional materials.

Digital Marketing Specialist II

Blue Cross of Idaho
Boise
06.2017 - 05.2023
  • Spearheaded the design and implementation of SMS engagement outreach, ensuring regulatory alignment and strong performance.
  • Partnered with compliance, IT, and clinical teams to deploy timely digital communications and reduce friction in member journeys.
  • Advanced through multiple roles, demonstrating leadership in content operations, campaign strategy, and compliance integrity.
  • Contributed to a measurable boost in member satisfaction scores and brand perception.
  • Analyzed customer feedback from surveys or focus groups to identify areas of improvement.
  • Generated reports on website performance, ad campaigns, and other key metrics.
  • Collaborated with creative teams to design visuals for digital marketing campaigns.
  • Maintained a database of customers' information for targeted marketing efforts.
  • Analyzed consumer behavior data using analytics tools such as Google Analytics.
  • Researched emerging trends in the industry and identified opportunities for growth.
  • Assisted in the development of promotional materials such as banners, videos.
  • Developed and implemented digital marketing strategies to increase brand awareness.
  • Created content for websites, blogs, social media platforms, and online advertising.
  • Tracked campaign performance through detailed reporting systems.
  • Developed and implemented digital marketing campaigns to increase brand awareness.
  • Conducted A and B testing to improve user experience on websites.
  • Developed strategies for paid search campaigns across multiple channels including Google AdWords.
  • Coordinated with external vendors to implement digital marketing programs.
  • Directed the production of digital assets, including videos, graphics, and interactive tools, to support marketing campaigns.
  • Measured and reported performance of digital campaigns to assess against goals, ROIs and KPIs.
  • Trained junior marketing staff on digital marketing tools, techniques, and best practices.
  • Designed and executed targeted email marketing campaigns to nurture leads and enhance customer retention.
  • Managed and optimized PPC campaigns across Google AdWords and Bing to maximize ROI.
  • Utilized CRM tools to segment audiences and personalize digital marketing messages.
  • Developed and implemented comprehensive digital marketing strategies to increase brand awareness and generate leads.
  • Implemented A/B testing for email and landing page optimization to increase conversion rates.
  • Created and maintained a content calendar to ensure timely publication of blog posts, social media updates, and promotional materials.
  • Conducted detailed market research to identify trends and insights for campaign optimization.
  • Coordinated with cross-functional teams to ensure brand consistency in all digital marketing efforts.
  • Proposed online or multiple-sales-channel campaigns to marketing executives.
  • Optimized text, graphics or multimedia assets for SEO or display and usability on internet-connected devices.

Marketing Manager

Independent Contractor
Boise
01.2014 - 12.2017
  • Improved online visibility and search rankings for small businesses in law, behavioral health, and other sectors.
  • Delivered SEO audits, brand management, blog content, social media strategies, and reputation enhancement services.
  • Maintained relationships with key customers through regular communication.
  • Managed social media accounts and campaigns.
  • Analyzed market trends to identify potential opportunities for growth.
  • Researched emerging technologies in digital marketing space.
  • Monitored competitors' activities to keep up with industry trends.
  • Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
  • Developed social media marketing strategies to help brand company and increase sales.
  • Prepared and sent proposals to prospective clients.
  • Monitored progress and submitted performance reports.
  • Identified opportunities for new client acquisition through various marketing channels.
  • Tracked, analyzed and reported on marketing program results.
  • Managed social media presence and directed programs to improve social media reputation and recognition.
  • Conducted thorough market research to obtain detailed understanding of consumer needs and trends.

SEO Specialist

Page One Power
Boise
03.2015 - 09.2016
  • Increased client search rankings through tailored SEO strategies, content creation, and keyword research.
  • Managed social media content and developed analytics reports to refine digital strategy.
  • Created and published articles to drive site traffic and enhance client visibility.
  • Conducted keyword research to identify potential opportunities for improvement.
  • Developed a comprehensive link building strategy including outreach campaigns.
  • Monitored website performance metrics such as traffic, conversions, bounce rate, using analytics tools like Google Analytics.
  • Researched relevant industry topics to create high-quality content for websites.
  • Analyzed website content to ensure proper optimization for target keywords.
  • Regularly monitored competitor activities to stay ahead of the competition.
  • Performed on-page and off-page optimization techniques such as link building and directory submissions.
  • Developed and implemented SEO strategies to increase organic search engine rankings.
  • Optimized existing web pages with targeted keywords and phrases.
  • Created and edited meta titles, descriptions, and other HTML elements to improve page ranking.
  • Built high-ranking backlinks for growing e-commerce businesses through quality, SEO-driven articles.
  • Devised strategies to correct SEO underperformance and resultantly increase traffic and visibility.
  • Spearheaded creation of blogs and social media content.
  • Executed SEO functions such as keyword research, data collection, link optimization and site auditing.
  • Provided optimization of web page titles, URLs, structured data, SEO copy editing and sitemaps.
  • Performed keyword research and competitive analysis to identify effective strategies to meet client goals.
  • Served as technical expert for site audits, performance analysis and troubleshooting.
  • Prepared and presented reports to update stakeholders about success of each strategy.

Online Marketing Manager, Customer Retention Manager

Penguin Random House
New York
02.2000 - 09.2014
  • Led B2B and B2C email marketing strategy, segmentation, and testing to optimize engagement and retention.
  • Produced multimedia content with authors and business partners; managed CRM systems for campaign execution.
  • Facilitated national marketing campaigns through social media coordination, pay-per-click (PPC) marketing, print advertising, and press relations.
  • Wrote and distributed press materials, securing national media coverage and author tours.
  • Created targeted campaigns on various social media platforms to promote products, services, and events.
  • Organized promotional events such as webinars or live streaming sessions aimed at attracting potential customers.

  • Planned and executed paid advertising campaigns on Google AdWords, Facebook Ads, LinkedIn Ads.
  • Analyzed web analytics data to identify areas for improvement in customer experience and website optimization.
  • Collaborated with graphic designers and copywriters to create compelling ad creatives that resonated with target audiences.
  • Provided regular reports on progress made towards achieving overall objectives set by senior management team.
  • Coordinated with cross-functional teams to ensure consistent messaging across all channels of communication.
  • Established metrics to track success of online marketing initiatives against established KPIs.
  • Performed detailed analysis of campaign performance using tools such as Google Analytics or Adobe Analytics.
  • Evaluated marketing personnel and offered constructive feedback on ways to improve.
  • Planned and facilitated meetings to share marketing plans and explain future business goals.
  • Interviewed and hired talented individuals to add value to marketing team.
  • Managed the creation of content for multiple digital platforms including blogs, email newsletters, and websites.
  • Developed and implemented customer retention strategies to reduce churn rates.
  • Organized events such as webinars, workshops, seminars. to increase brand awareness.
  • Cultivated relationships with existing customers through email campaigns, newsletters.
  • Generated reports detailing progress towards goals and objectives related to customer retention initiatives.
  • Participated in trade shows and other industry events as a representative of the company.
  • Performed data analysis using various tools such as Excel, Tableau.
  • Collaborated with marketing team to create targeted content for customers.
  • Implemented new technologies and processes that improved overall efficiency in the department.
  • Collaborated with marketing team to develop promotional campaigns targeting existing customers.
  • Analyzed customer feedback and developed new techniques to ensure customer retention.
  • Resolved customer inquiries and complaints requiring management-level escalation.

Education

Bachelor of Arts - English Literature

College of Idaho
Caldwell, ID

Skills

  • Member engagement campaigns
  • SMS marketing
  • Digital campaign management
  • Content creation
  • Customer feedback analysis
  • Website analytics
  • SEO strategies
  • Email marketing
  • Brand management
  • Social media marketing
  • Healthcare compliance
  • Content strategy
  • SEO and SEM
  • Cross-functional project management
  • Marketing automation tools
  • A/B testing and analytics
  • Creative development
  • Microsoft Excel
  • Adobe Creative Suite
  • Google Analytics
  • Google Tag Manager
  • Facebook advertising
  • Tableau data visualization
  • SEO tools: SEMrush, Moz Pro, Majestic
  • Email marketing platforms: Marketo, HubSpot, Salesforce Marketing Cloud, Litmus, ReturnPath
  • Social media management: HootSuite
  • Website development: WordPress, Squarespace, Wix
  • ChatGPT utilization
  • Graphic design: Canva
  • Web development: HTML, CSS, SQL
  • Project management
  • Cross-functional collaboration
  • Data-driven decision making
  • Creative problem solving
  • Effective communication
  • Web analytics
  • Paid social advertising
  • Adobe creative suite
  • Salesforce CRM
  • Media relations
  • Direct mail campaigns
  • Google adwords
  • Marketing automation
  • Mobile marketing
  • Crisis communications
  • Speech writing
  • Press release writing
  • Paid advertising
  • Internal communications
  • Team collaboration
  • Market research
  • Time management
  • Performance metrics
  • Root-cause analysis
  • Consumer Behavior Understanding
  • Time management abilities
  • Corporate communications
  • Campaign planning
  • Google analytics
  • Marketing campaigns
  • Market research analysis
  • SEO optimization
  • Calendar management
  • B2C marketing
  • B2B marketing
  • Team building
  • Social media campaigns
  • Attention to detail
  • Analytical thinking
  • Problem-solving abilities
  • Promotional events
  • Multitasking Abilities
  • Professionalism
  • Budgeting and allocation 
  • Brand-building strategies
  • Relationship building

Community Service

Recognized for excellence in video production and storytelling at Penguin Random House., Exhibited artwork at group shows in NYC and Prague., Active volunteer with Idaho Food Bank, Bowery Mission, and Opera Idaho.

Affiliations

  • Reading, hiking, art, music, film
  • Active volunteer with Idaho Food Bank, Bowery Mission, and Opera Idaho

Accomplishments

• Recognized for excellence in video production and storytelling at Penguin Random House.

• Exhibited artwork at group shows in NYC and Prague.

References

References available upon request.

Timeline

Marketing Communications Consultant III

Premera Blue Cross
05.2023 - 01.2025

Digital Marketing Specialist II

Blue Cross of Idaho
06.2017 - 05.2023

SEO Specialist

Page One Power
03.2015 - 09.2016

Marketing Manager

Independent Contractor
01.2014 - 12.2017

Online Marketing Manager, Customer Retention Manager

Penguin Random House
02.2000 - 09.2014

Bachelor of Arts - English Literature

College of Idaho

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Clinton Wilson