Creative
Damianus Tri Eko Purwantoro
Sr. Strategic Planner
Kulon Progo
Summary
Passionate about the creative industry with experience in developing marketing, visual, and audiovisual content. A strategic and detail-oriented professional with a strong work ethic, well-versed in data analysis, market research, and resource allocation. Competed at the national level, demonstrating adaptability, problem-solving, and decision-making abilities. Highly curious and eager to learn, with a strong focus on teamwork, collaboration, and achieving results. Reliable, analytical, and committed to executing effective strategies.
Overview
7
7
years of professional experience
3
3
Certifications
2
2
Languages
Work History
Sr. Strategic Planner
Beertiga Group
01.2021 - Current
- Lead the end-to-end creative process, ensuring seamless execution from concept to final delivery.
- Oversee visual and copy elements to align with project objectives and brand strategy.
- Conduct thorough research, including desk research and interviews, to gather accurate data insights.
- Drive informed decision-making through comprehensive research, competitor analysis, and industry benchmarking.
- Enhance marketing effectiveness by leveraging data-driven insights to refine targeting and messaging.
- Optimize operations through in-depth business analysis, identifying areas for improvement.
- Foster cross-department knowledge sharing to enhance best practices and overall team effectiveness.
Content Writer
Bisnishack.com
08.2020 - 11.2020
- Crafted high-converting headline posters and ad copy, generating hundreds of leads through Facebook Ads.
- Implemented a streamlined content workflow, enhancing team efficiency, organization, and speed within two months.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Completed thorough research into assigned topics.
- Develop engaging video scripts and compelling poster headlines for Facebook ad campaigns.
- Write persuasive ad copy and optimized landing page scripts to maximize conversions.
- Analyze ad test results, extract key insights, and create strategic briefs to guide the content team.
Strategic Planner & Designer
Attention Please! - ATTI Company
11.2020 - 04.2022
- Designing a professional website for a tech startup in Hungary.
- Developing a strategic social media plan for a tech startup.
- Conducting analysis and developing a digital campaign for corporate branding.
Social Media Specialist
Rajawali Indonesia Communication
02.2018 - 07.2020
- Arranging social media strategies for nine events music concert (Prambanan Jazz Festival, JogjaROCKarta Festival, MocoSik Festival, Westlife Live in Borobudur Symphony and Sam Poo Kong, Mariah Carey Live in Borobudur Symphony, Konser Monokrom Tulus, Judas Priest Live in Jakarta, Volcano Rock Festival, Hitman David Foster Live in Concert)
- Content writer for promote material and social media publishing
- Content director in publication and documentation team
- Establish cooperation with conventional and digital media partner
- Hotline and complain handling in social media
Digital Marketing
Selena Go
02.2019 - 04.2019
- Arranging digital marketing strategy for a year period
- Creating advertisement content and doing social media advertisement placement
- Presenting to obtain seller for tourism businessman and Dinas Pariwisata Bantul, Yogyakarta
Education
Bachelor of Communication Science - Concentration in Advertising
Universitas Atma Jaya Yogyakarta
Skills
Strategic thinking
Data interpretation
Project Management
Leadership
Problem Solving
Analytic Management
Copywriting/Script Writing
Photography and Videography
Awards
- Best Video, Digital Content Competition #50th Vespa Primavera, Vespa Indonesia, 2018
- Finalist, AdStudent Pinasthika, Kedaulatan Rakyat, 2017
- Finalist, Aduin Festival, Universitas Islam Negeri Sunan Kalijaga, 2016
- 1st Place, Humblezing Photo Competition, Humblezing, 2015
- 1st Place, World No Tobacco Day Photo Competition, Universitas Gadjah Mada, 2015
- 3rd Place, #HIF15K Photo Competition, Hands In Frame, 2015
Personal Information
Date of Birth: 09/24/95
Certification
Google Digital Garage
Interests
Technology
Sports
Timeline
Sr. Strategic Planner
Beertiga Group
01.2021 - Current
Strategic Planner & Designer
Attention Please! - ATTI Company
11.2020 - 04.2022
Content Writer
Bisnishack.com
08.2020 - 11.2020
Hubspot Academy Content Marketing Certified
05-2020
Google Digital Garage
04-2020
Google Analitics Academy
04-2020
Digital Marketing
Selena Go
02.2019 - 04.2019
Social Media Specialist
Rajawali Indonesia Communication
02.2018 - 07.2020
Bachelor of Communication Science - Concentration in Advertising
Universitas Atma Jaya Yogyakarta