Summary
Overview
Work History
Education
Skills
Timeline
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Daniel Herdinanda

Daniel Herdinanda

Head Of Sales & Marketing
Jakarta,JK

Summary

Dynamic professional with extensive consultancy experience across diverse industries, complemented by a strong background in sales, marketing, and business development within a rapidly growing toll manufacturing company. Expertise in communication and people management fosters a deep understanding of the practical aspects that drive effective business practices. Recognizing that the right motivation serves as a competitive advantage, a commitment to fostering growth and collaboration remains paramount. Passionate about connecting with industry peers to exchange insights on information systems and business management, while consistently striving for excellence in leadership and relationship building.

Overview

22
22
years of professional experience

Work History

Partnering Cosmetics, Product Development, Busines

Sel Employed
07.2025 - Current

• Spearheaded product development initiatives for B2B projects, resulting in successful launches and re-launches in the cosmetics sector.
• Engaged with internal and external stakeholders to align business strategies, enhancing market penetration and customer satisfaction.
• Developed comprehensive business plans that drove revenue growth and improved operational efficiency across multiple product lines.

• Cosmetics Launch Consultant | Brand Consultant | Cosmetics Product Development Advisor - OEM/ODM | Global Cosmetics Business Partner

  • Self-motivated, with a strong sense of personal responsibility.
  • Skilled at working independently and collaboratively in a team environment.
  • Passionate about learning and committed to continual improvement.
  • Participated in team projects, demonstrating an ability to work collaboratively and effectively.
  • Strengthened communication skills through regular interactions with others.
  • Adaptable and proficient in learning new concepts quickly and efficiently.
  • Organized and detail-oriented with a strong work ethic.
  • Resolved problems, improved operations and provided exceptional service.
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.

Head Of Sales Marketing

PT. Formula Jelita Internasional
11.2024 - 06.2025
  • Increased sales revenue by implementing strategic marketing campaigns and fostering strong client relationships.
  • Streamlined internal processes for improved efficiency, reducing overhead costs and increasing profitability.
  • Collaborated with cross-functional teams to develop innovative products that met customer needs and drove business growth.
  • Coordinated product launches that generated excitement among customers leading to increased demand for the company''s offerings.
  • Expanded into new markets by conducting thorough research on potential clients'' industries resulting in successful entry.
  • Drove organizational change by reevaluating company structure to better align departments with overall goals.
  • Developed comprehensive sales plans for product expansion, resulting in higher market penetration and customer satisfaction.
  • Strengthened brand presence through targeted content creation, social media engagement, and public relations initiatives.
  • Created a culture of accountability amongst employees thereby increasing productivity levels.
  • Established key partnerships with industry influencers, enhancing brand reputation and generating new business opportunities.
  • Delivered consistent year-over-year growth in both revenue and market share through aggressive sales tactics and targeted marketing efforts.
  • Optimized marketing strategies by analyzing market trends, competitor activities, and customer feedback to inform decisionmaking.
  • Led a high-performing sales team to exceed targets through effective coaching, mentoring, and performance management.
  • Cultivated an environment of continuous learning within the sales team which supported professional development.
  • Established robust sales pipelines by leveraging market data and conducting targeted outreach efforts.
  • Implemented data-driven sales techniques that enabled the team to identify potential leads more effectively and increase conversion rates.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.

Marketing & Business Development Manager

PT. COSMAX Indonesia
03.2016 - 10.2024
  • Leads the team in analyzing data on past performance, and projecting future performance by executing programs in line with Marketing strategies
  • Achieve, maintain and expand sales of cosmetics and skin care business
  • Handle business in Toll Manufacturing business (ODM & OEM business)
  • Responsible to Cosmetics and skin care product manufacturing
  • Handling B2B business ( Locals, ASEAN and overseas )
  • Analyzes sales and performance data to identify business opportunities for growth.
  • Reviews plan of action & adjusts them accordingly based on territory/customer needs/market trends.
  • Empowers team to be accountable or take ownership of their opportunity pipelines (performance / development)
  • Experienced in sales of raw materials/ingredients or chemicals, particularly in the personal care or cosmetics industry.
  • Exposure to the end-to-end sales process from lead generation to production (sampling, trial, PO, etc).
  • Track record in developing midsize or new accounts independently (new business hunting).
  • Involvement in working with key decision-makers like R&D, Purchasing, Production teams in B2B clients.
  • Capable of Managing National area accounts and travel to meet clients with several important aspects, including time management, route planning, and expense management.
  • Deeply understand customer needs, products, and applications to devise effective sales strategies, identify new opportunities, forge strategic partnerships, and drive sales growth
  • Increased brand awareness by developing and executing strategic marketing campaigns.
  • Championed innovative marketing ideas, fostering a culture of continuous improvement and driving business growth.
  • Monitored campaign performance using data analytics tools; identified areas for improvement based on insights gathered.
  • Boosted sales revenue by identifying opportunities for cross-selling and upselling existing clients.
  • Delivered engaging presentations at conferences and events, positioning the company as an industry thought leader.
  • Generated new business leads by establishing partnerships with industry influencers and key stakeholders.
  • Led a high-performing team of marketers, fostering a collaborative environment focused on achieving business goals.
  • Increased client retention rates through proactive account management practices such as regular check-ins and addressing concerns promptly.
  • Collaborated with cross-functional teams to develop integrated marketing plans aligned with overall business objectives.
  • Streamlined internal processes, leading to improved efficiency in project management and team collaboration.
  • Optimized marketing efforts by conducting thorough market research and competitor analysis.
  • Strengthened relationships with key clients through regular communication, networking events, and personalized outreach initiatives.
  • Conducted market research to identify new opportunities and target markets.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.

Assistant B2B Sales Manager

PT. Lock & Lock Indonesia
01.2011 - 01.2016
  • Responsible to home appliances product
  • Handling B2B, B2G (Government sales)
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
  • Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
  • Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
  • Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
  • Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
  • Exceeded sales targets consistently, through strategic planning and execution of targeted sales initiatives.
  • Built relationships with customers and community to establish long-term business growth.
  • Fostered culture of continuous improvement, encouraging feedback and implementing best practices in sales operations.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.

Relationship Officer

PT. CIMB Niaga Tbk
01.2010 - 01.2011
  • Handling customer account onto bank portfolio products

Account Manager

PT Electronic Solution
01.2010 - 01.2011
  • Manage sales team, handling B2B and B2G sales for electronics product

GSO & Fleet Supervisor

PT Rahayu Santosa
01.2004 - 01.2010
  • Sales team for Bus carrosserie manufacturer

Education

Bachelor Economy - Management Economic international business study

Trisakti University
01.2003

Skills

Project execution management

Timeline

Partnering Cosmetics, Product Development, Busines

Sel Employed
07.2025 - Current

Head Of Sales Marketing

PT. Formula Jelita Internasional
11.2024 - 06.2025

Marketing & Business Development Manager

PT. COSMAX Indonesia
03.2016 - 10.2024

Assistant B2B Sales Manager

PT. Lock & Lock Indonesia
01.2011 - 01.2016

Relationship Officer

PT. CIMB Niaga Tbk
01.2010 - 01.2011

Account Manager

PT Electronic Solution
01.2010 - 01.2011

GSO & Fleet Supervisor

PT Rahayu Santosa
01.2004 - 01.2010

Bachelor Economy - Management Economic international business study

Trisakti University
Daniel HerdinandaHead Of Sales & Marketing