DANIELLE GLASSER

Start-up SaaS platform that makes digital advertising accessible to SME's.

• Effectively managed 35+ clients, along with all other General Management and Operational duties.
• Achieved above 50% conversion rate for closing new business leads via engaging pitching and methodical follow-up.
• Improved business efficiency, allowing for 100 client capacity per team member within executional department.
• Coordinated daily business operations across 3+ time zones and hybrid remote/in-office working environment.
• Established all internal business processes across business departments and platforms.
• Developed and consulted on strategic digital and other marketing solutions for clients across BTL touchpoints.
• Monitored digital campaign metrics and initiated required updates to ensure positive campaign performance.
• Continuously sought opportunities to up-sell existing clients to increase revenue and extend longevity of relationship.
• Managed day to day operations of executional department of business to continuously improve business efficiency and reduce internal costs.
• Arranged and facilitated all team meetings, including weekly WIP's, weekly one-to-one catch ups, monthly global team meets, weekly cross-agency calls, and regular client catch-ups.
• Researched, negotiated contractual terms with, and spearheaded implementation of all internally-used platforms required for smooth daily business operation.
• Lead recruitment process, including formulating JD's, reviewing resumes, interviewing, negotiating contracts for, onboarding, and training new team members.
• Continuously trained and mentored all team members, both via regular meetings and quarterly performance reviews and progression plans.
• Coordinated between development and executional departments to ensure business objectives were being met to aid and client acquisition and retention.
• Worked in collaboration with technical development team to map out product roadmap and specifications based on desired user experience and customer feedback.
• Managed relationship with partner agency to brief in and oversee business' new brand direction and website update.
• Clients include: F45, United Fitness Brands, Snap Fitness.

get STUFT delivered UK's best sustainably-sourced produce to corporate clients and individual consumers alike.

• Generated £33k revenue within 12 months of trading.
• Won contracts for and carried out nationally-delivered corporate orders of 100+ units on numerous occasions.
• Conducted extensive industry and target market research, compiling findings into comprehensive Business Plan to communicate market opportunity and company direction.
• Ideated, briefed in, and managed brand identity development across brand guidelines and packaging.
• Spearheaded all third-party contract negotiations with multitude of suppliers to obtain favorable pricing and payment parameters.
• Established, optimized and enforced business policies to maintain consistency and high-quality standards across business operations.
• Interviewed, trained, supervised and motivated five staff members to achieve optimal productivity and operational excellence.
• Furthered brand awareness through development and implementation of comprehensive marketing strategy, including website design, social strategy, PR, and digital advertising.
• Researched and joined entrepreneurial and industry-relevant networking groups to uncover opportunities and promote brand awareness and sales.
• Clients included: Quickbooks, Bought By Many, Newable Limited.

No Standing - full-service marketing agency, servicing clients across various industries and digital & physical touchpoints. As the first ever employee to join the business, I played a pivotal role in the growth and development of the business.

• Grew business from one employee and client, to 30+ clients, and 15+ employees.
• Interviewed, hired, and trained all team members to build strong and capable team.
• Developed all business processes, resulting in reduced labour costs and increased efficiency.
• Coordinated daily business operations across 3+ time zones and hybrid remote/in-office working environment.
• Strengthened productivity and capability of Account Management team through consistent training and support.
• Actively monitored and fine-tuned all clients' account performance to ensure achievement of KPI's.
• Spearheaded strategy and execution of digital touch points, ensuring customised approach for all clients based on industry, audience, and trends.
• Conducted frequent team and one-to-one meetings and quarterly progression reviews to monitor progress and optimise performance.
• Coordinated and oversaw team time tracking against client and internal budgets, resulting in business profitability.
• Boosted productivity across all team projects with solutions-focused, agile mentality.
• Clients included: Knomo London, Marshall Headphones, Sting Sports, FOMO Festival, TRUFF.

The Plenty Pantry created bespoke Grazing Tables and Platters for events. Focus on high-end corporate customers.

Clients included: Phillip Morris, McKinsey & Company, BUPA, Exxon Mobil, and oOH! Media.

Aqipa Australia is the Australian branch of one of the largest global Consumer Electronics Distributors, working with large global brands.

• Effectively coordinated ATL marketing activity between high-profile consumer electronics brands and primary retailers across Australia and New Zealand.
• Networked with partnered media outlets to establish content production workflows, which led to timely and relevant press features for Aqipa's brands.
• Built and fostered positive relationships with brands' marketing teams, understanding project requirements and developing & coordinating detailed briefs which ensured project success.
• Developed positive relationships with key Australian CE retail Marketing Managers, leading to favourable treatment for Aqipa's brands across ATL marketing activities, both in-store and online.
• Clients included: Bang & Olufsen, Marshall, Audio Pro, Master & Dynamic.

Australia's leading customer acquisition and conversion agency, specialising in social media and Google advertising.

Clients included: GIA Bathrooms & Kitchens, Dan's Plants.

One of the largest independent and versatile creative studios in Australia.

Clients included: Coca-Cola, Alphapharm, Pfizer, Dilmah.

Graduated with Distinction

GPA: 89.25