Davien Reinaldo

Health & Wellness business unit under Combiphar group. Simba play in cereal category in Indonesia and the second largest player in Indonesia.

Job Role:

• Handling brand Cereal and snack for all channels (GT,MT & Horeca)
• Ensure all entire brand runs well according to brand plan across all promotional channel
• Monitoring sales performance & promotion across channel from top line & bottom line
• Control all the budget promotion and P&L for all brand and ensure each SKU has a positive GP and impact to business growth to EBITDA level
• Prepare and plan new product concepts according to market conditions from zero to launch using S&G method, and ensure all the product are superior from Packaging

Achievement:

*Brand collaboration and promotion with RANS Basketball

*Ready to launch NPL

*Improve profitability for GT SKU

Increased brand awareness by developing and implement strategic marketing campaign and resulting in improved productivity and led 14 promotion executive,1 Assistant manager & data analyst to be professionals for successful objective from brand F&B,Personal Care & Households

Job Role:

• Plan promotion strategies, including managing all aspects of campaign preparation and implementation
• Manage budget to be efficient and effective in terms of campaign goals, cost ratio, and cost per head
• Lead team across nation to be competent, dedicated, and have integrity and professionalism
• Cooperate with brand sales team as well as operational back office
• Lead 80 teams project blitzing for beverages product (cap panda,panther energy & cap kaki tiga) to penetrate all retail cluster outlets and open new outlet

Achievement:

*Achieve 3,000 activities during pandemic in 2021 (Branding, CSR, Event, etc)

*Awards for company contribution during pandemic from the city government (Bandung, Pekanbaru, Banjarmasin & Denpasar)

*RO increase 20% from baseline

"Cincau" well known as an outdated drink. Cap panda has a mission to provide a fun experience of "Cincau" that can be consumed by millenial & Gen Z

Job role:

• Evaluate market by conducting research and monitoring, BHT and market share in which converted into brand plan
• Responsible for A/P plan budgeting
• Set up brand plan (Marketing 360), A/P plan & Budgeting
• Marketing Campaign 360 (ATL, BTL and Digital)
• Monitoring sales and activity (GT, MT and IT)
• Build strategy to increase trial in point of purchase across channel
• Coordinate with others division (Purchasing, Legal, Creative).

Achievement:

*Create 3 versions TVC in 2020 & Jingle Cap Panda

*Market leader for Asian Drink

as an importir for Wine & spirits and distribute to all channel Horeka & Retail

Job Role:

• Manage 12 Winery retails and 24 SPG
• Controlling in and out stock wine and spirits
• Weekly and monthly sales report
• As a buyer for outside vendor
• Coordinate with store manager transmart and lotte mart
• Set up activity in store (promo, wine tasting, etc).