Kang Yenny
Copywriter
Jakarta,West Jakarta
Summary
Enthusiastic Marketing Communications Coordinator and Copywriter adept at working with colleagues and customers of all backgrounds. Team builder and clear communicator with strong problem solving and planning skills.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
4
4
Languages
Work History
Marketing Communications Coordinator
Bounce Street Asia
Jakarta, Indonesia
02.2020 - Current
- Created press releases and announcements, newsletter articles and website copy.
- Organized logistics for marketing and proposal strategy meetings.
- Led strategic development and implementation of clients' branding and marketing plans.
- Revitalized employee communications to better convey important information and boost morale.
- Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.
- Represented organization with media outlets and general public, conveying consistent messages to support objectives and positively spin current events.
- Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.
- Managed consistent design theme, look and content of organization's online presence.
- Reviewed and approved imagery and text to keep communications in line with brand ideals.
- Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy.
- Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
- Created fresh, attractive designs with crisp graphics and engaging copy.
- Executed marketing and sales plans to consistently achieve territory targets.
- Coached executives on key talking points and communication strategies for different audiences.
- Coordinated campaign collateral across diverse business segments, product lines and markets.
- Leveraged different market research strategies to investigate new products and enhance campaign planning.
- Created professional business correspondence, spreadsheets and presentations.
- Led design department of company and created marketing collateral for clients.
- Maintained complete database of files, contacts and project materials.
- Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
- Planned and executed internal and external marketing events.
- Proofread marketing documentation to check for spelling, grammar and syntax errors.
- Wrote and prepared creative assets by applying excellent communication, project management and planning abilities to produce crisp, fresh collateral.
Copy and Content Writer
G-Tour
Jakarta, Indonesia
06.2018 - 02.2020
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Completed thorough research into assigned topics.
- Evaluated project requirements and content standards for projects to produce copy in line with creative structure.
- Published articles, blogs and main site content with WordPress and other various site platforms.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
- Prepared and submitted professional proposals to select publishers to outline works, promotional skills and literary experience.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Wrote fiction or nonfiction prose such as short stories, novels or biographies as well as advertising material for use in promoting sale of goods and services.
Brand Activation Staff
Kangaroo Home Appliances
, West Jakarta
02.2018 - 05.2018
- Liaised with marketing and PR colleagues to promote special events in social calendars.
- Streamlined event efficiencies by accurately coordinating and managing customer itineraries.
- Planned large-scale events such as trade shows, conferences, and meetings.
- Reduced financial discrepancies by accurately managing budgeting, bookkeeping and auditing tasks.
- Delivered smooth training execution by coordinating site selection, marketing, event management and follow-up.
- Selected and ordered décor and event materials.
- Mentored customer service, marketing, sales and accounting teams.
- Led vendor negotiations to obtain cost-effective services and products.
- Managed administrative logistics of events planning, event booking and event promotions.
- Managed event logistics and operations.
- Performed event coordination for larger parties and gatherings.
- Supervised onsite team of caterers, audio-visual technicians, and facility management team.
Marketing Staff Member
PT. Rumah Mahardika Karsya
Jakarta, Indonesia
03.2012 - 02.2018
- Maintained complete database of files, contacts and project materials.
- Wrote engaging and successful marketing, advertising and website copy.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Uploaded digital media to online storefront, auction sites or other shopping Web sites for advertising purposes.
- Received and processed stock into inventory management system.
- Participated in team-building activities to enhance working relationships.
Education
BBA - Business Management
Trisakti University
Jakarta 11.2013 - 09.2017
Skills
Social media campaigns
Storyboarding
Marketing Strategies
Editorial Calendars
Press Events
Strategic planning
Fact checking
Time management
Campaign management
Email blasts and newsletters
Strategic event planning
Marketing and advertising
Proofreading
Accomplishments
- Collaborated with team of 50 in the development of Kompas Travel Fair 2019.
- Supervised team of 4 staff members.
- Achieved Beijing International Expo 2019 through effectively helping with good event planning.
Additional Information
I just want to reiterate how excited I am for this opportunity. My background in past 10 years has prepared me well for this role, and I want to thank you so much for taking the time to speak with me today and learn more about my experiences that would help me succeed here.
Hobbies
Reading, watching movies, swimming
Timeline
Marketing Communications Coordinator
Bounce Street Asia
02.2020 - Current
Copy and Content Writer
G-Tour
06.2018 - 02.2020
Brand Activation Staff
Kangaroo Home Appliances
02.2018 - 05.2018
BBA - Business Management
Trisakti University
11.2013 - 09.2017
Marketing Staff Member
PT. Rumah Mahardika Karsya
03.2012 - 02.2018