Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Deddy Sihombing

Deddy Sihombing

Shopper Marketing Manager
Tangerang Selatan

Summary

Results-driven professional with robust background over 12 years of experience in the consumer goods and beauty industry with roles in commercial, category & channel development . Adept at forging strategic partnerships that drive revenue and market expansion. Known for strong team collaboration and adaptability in dynamic environments, leveraging negotiation and strategic planning skills to meet objectives. Known for a strong track record in budgeting and enhancing performance metrics with a resourceful and adaptable leader.

Overview

13
13
years of professional experience
1
1
Certification
2
2
Languages

Work History

Beauty First Channel Development Manager

PT. UNILEVER INDONESIA Tbk.
01.2025 - 05.2025
  • Drove competitive advantage by maintaining up-to-date knowledge of industry trends, competitor activities, and potential disruptor's within the market demand space.
  • Managed key account negotiations with top-tier partners, resulting in mutually beneficial agreements that led to significant increases in sales volume.
  • Boosted channel (HABA, Cosmetic Stores & Dcomm) sales by identifying and recruiting new partners, providing training and support. Closing Q1 '25 deliver powerful growth YTD +23.4%.
  • Enabled more effective decision-making by creating robust reporting frameworks that provided real-time insights into channel performance and growth potential.
  • Accelerate DComm with full funnel marketing strategy, create promotion calendar plan in marketplace and set up affiliate commission.

Category Strategic Insight Manager

PT. UNILEVER INDONESIA TBK
11.2022 - 12.2024
  • Developed and executed Shopper & Insight strategies, pinpointing high-value demand spaces and key growth drivers for maximized impact.
  • Implemented innovative Category Management practices utilizing a triple-win selling approach for enhanced benefits to Customers and Shoppers.
  • Crafted a strategic Field Force initiative, equipping Beauty Advisors with premier capabilities and tools for superior performance.
  • Orchestrated in-store Shopper activations that drove demand creation and amplified consumer engagement.
  • Established a strategic visibility plan to accelerate category growth and enhance impulse buying opportunities.
  • Created an integrated Category Value Driver and Business Plan in collaboration with Marketing, CMI, and Finance to set the stage for next year's objectives.
  • Led budget planning initiatives for Field Force and Visibility strategies to ensure optimal resource allocation.

Deputy Category & Channel Development

PT. UNILEVER INDONESIA TBK
06.2020 - 11.2022
  • Established and managed departmental budgets, ensuring profitability through rigorous expense monitoring.
  • Evaluated market trends to identify opportunities and mitigate risks in promotional strategies.
  • Conducted in-depth analysis of current strategies to leverage strengths and address weaknesses, ensuring sustained sales growth.
  • Launched targeted seasonal and promotional discounts, enhancing customer engagement and driving sales.
  • Optimized sales methodologies to acquire, develop, and retain a robust customer base.

Deputy Sales/Account Manager

PT. UNILEVER INDONESIA TBK
06.2012 - 06.2020
  • Retained existing customers while significantly expanding the customer base, product line, and sales volume.
  • Accurately forecasted product sales, consistently achieving quarterly and annual sales objectives.
  • Effectively profiled, targeted, and prospected territory to broaden reach and increase revenue.
  • Generated detailed monthly and annual sales reports to identify growth areas and opportunities for improvement.
  • Accelerated market penetration through enhanced coverage and assortment strategies.
  • Implemented Category Leadership and Create Joint Business Plans with customers to drive collaborative success.

Education

Bachelor of Arts - Information Technology

Binus University
Jakarta, Indonesia
04-2011

Skills

TERRITORY SALES MANAGEMENT

Certification

Unilever Business Academy

Timeline

Beauty First Channel Development Manager

PT. UNILEVER INDONESIA Tbk.
01.2025 - 05.2025

Category Strategic Insight Manager

PT. UNILEVER INDONESIA TBK
11.2022 - 12.2024

Unilever Business Academy

03-2022

Deputy Category & Channel Development

PT. UNILEVER INDONESIA TBK
06.2020 - 11.2022

Deputy Sales/Account Manager

PT. UNILEVER INDONESIA TBK
06.2012 - 06.2020

Bachelor of Arts - Information Technology

Binus University

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Deddy SihombingShopper Marketing Manager