Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
Dedi Trileksono

Dedi Trileksono

Experience Telecommunication Business Developmen
Jakarta

Summary

Equipment & Infrastructure Content management and monetizing Company Name : Bakti Kominfo Job title : Consultant From: June 2021 – Dec 2021 Dedi Trileksono become one of the consultants at Bakti Kominfo under the department of Directorate of Public Service to perform task as business development advisor.

Overview

23
23
years of professional experience
7
7
years of post-secondary education

Work History

Consultant

  • Giving recommendations of what future business Bakti Kominfo especially Directorate of Public
  • Service might possibly choose in order to create revenue
  • Analyse possible partner to have cooperation with Bakti Kominfo
  • Provide business calculation of future business potential
  • Recommend what actions for Bakti Kominfo for further explore new business
  • Perform technology selection for specific business potential to make sure the technology suits the business
  • Selected Work Experience:
  • Develop Business model for OTT for villages in Indonesia
  • Role: Consultant
  • Provide analysis and recommendation on how the OTT business should formed
  • Provide business analysis and prospects on the business figure
  • Recommend the brand and target of potential market
  • Recommend how the business strategy
  • Create and develop concept for Revenue from Advertisement and others, Create and develop business concept for advertising in OTT for villages
  • Present the potential revenue generated
  • Recommend what type of advertisement for OTT
  • Develop Business model for base station in remote areas (7.904 sites)
  • Role:, Provide business recommendation on what revenue could be generate from
  • Provide business analysis and prospects on the business figure
  • Recommend the business concept and partnership
  • Recommend how the overall business strategy
  • Service providers cooperation for monetizing:
  • PT Pasific Satellite Nusantara
  • Princeton Digital Group Data center
  • PT Solusi tunas Pratama (tower provider)

Sales leader

  • Client is a Market Leader in Indonesia as terrestrial payTV operator, at the moment is underway to migrate to digital terrestrial TV
  • Approach and convince the customer for synergy of old single system and new CA system on technical perspective as well as business
  • Lead and create commercial and business proposal in order to provide justified the project towards the customer
  • Negotiate and finalize the deal in time to meet sales and customer target
  • Ensure ordering and implementation in line with internal target and customer expectation
  • Support additional set top box in satellite TV operator IMTV (BigTV)
  • Role: Sales from Nagra as consultant to IMTV
  • Client wants to add STB supplier for low cost service on top of premium services they already have
  • In order to do this they need to be in close discussion with CA supplier for smooth integration process
  • Support customer recommendation of STB supplier that meets Nagra CA specification
  • Support customer during STB selection process in order to meet the specification and implementation time line especially concerning integration process
  • Support customer in meeting the commercial aspect during STB selection
  • Overall by supporting the STB supplier selection will also help grow Nagra CA business in the customer site.

Lead Account Manager

  • Pursue opportunity in Telkom and Indosat as one of two biggest in Indonesia especially in optical backbone business through product introduction, customer workshop, improving customer relationship
  • Introduce new technology for customer and Siemens business advantage
  • Identify competitors in the same area of business in order to convince the customer on Siemens product advantages
  • Lead bid process and package a competitive and attractive proposal to win the deal including calculation of profit and loss
  • Negotiate the final deal to secure business volume and gross margin
  • If required packaged a financial proposal to help the customer getting a more attractive financial deal
  • Ensure smooth project implementation to secure cash in and future business expansion

Sales Manager

AT&T
  • Network Sytems business in incumbent operators in Indonesia Telkom for 5ESS
  • Switching system, Pursue opportunity in Telkom as one of biggest telecommunication provider in Indonesia especially in switching business through product introduction, customer workshop, improving customer relationship
  • Introduce new technology for customer and Siemens business advantage
  • Identify competitors in the same area of business in order to convince the customer on AT&T product advantages
  • Lead bid process and package a competitive and attractive proposal to win the deal including calculation of profit and loss
  • Negotiate the final deal to secure business volume and gross margin
  • If required packaged a financial proposal to help the customer getting a more attractive financial deal
  • Ensure smooth project implementation to secure cash in and future business expansion, Performed all 52 sites of test and comm MW radio trunking in Sulawesi under supervision from
  • Telkom
  • Managed all tst and comm issues with technical support centre for further support
  • Maintain good customer relationship in order to smoothened project implementation
  • Ensure smooth project implementation to secure cash in and future business expansion

Software engineer and developer

Universitat Karlsruhe of
  • Develop SW that will be used for analysing TV radio propagation coverage in order to broaden the coverage of national TV station in Indonesia

BusDev Director, Sales leader

Elnet Media Karya
04.2014 - 12.2014
  • Dedi Trileksono is one the creator and founder of PT Elnet Media Karya, a new startup company in
  • Indonesia that produce channel and content for media companies
  • Key Responsibilities:
  • Create business model and market analysis for various TV platforms: satellite, streaming, OTT and
  • IPTV
  • Create partnership model for cooperation with other party
  • Initiate business and technical discussion for partner and other party interested in cooperation
  • Create and initiate new business model for new program or channel
  • Involved in technology definition and project implementation
  • Selected Work Experience:
  • Develop Business model for OTT content partnership with mobile operators
  • Role: Lead Business Development
  • Approach and convince the mobile operators for new business model of OTT mobile content
  • Lead and create commercial and business proposal in order to provide justified the project towards the partner
  • Negotiate and finalize the deal in time to meet sales and customer target
  • Ensure implementation in line with internal target and customer expectation in coordination with project team
  • Create and develop concept for Advertisement
  • Role:, Create and develop business concept for advertising in TV
  • Present and discuss the concept with future potential advertisement partner
  • Negotiate and finalize the deal in time to meet revenue target
  • Ensure ordering and implementation in line with internal
  • Channels managed:
  • Prambors channel (in cooperation with Prambors radio)
  • Hi Indo channel (in cooperation with CCTV China)
  • World Cup Russia 2018 for analog cable TV operators
  • BeIn sports for English Premiere League for analog cable TV operators
  • Liga I Indonesia (in cooperation with PSSI)
  • Service providers cooperation for content monetizing:
  • Indihome (for Prambors channel and hi Indo channel since 2015)
  • Maxstream Telkomsel (for Prambors channel and hi Indo channel 2017-2020)
  • Indibox Telkom (for mandarin movies)

Country Manager, Sales leader

Nagravision, Linknet Indonesia
11.2012 - 07.2013
  • Dedi Trileksono helps Nagravision business achieve high performance for Indonesian region by expanding the existing business and targeting new customer
  • Key Responsibilities:
  • Manage existing customer business volume through close discussion and maintain smooth running customer business as well as improving customer satisfaction
  • Perform sales of new technology that will helps Nagravision grow the business with existing customer and provide new technology to the customer
  • Improving existing customer business through maintaining regular and close contact
  • Helps existing customer in expanding the business through introduction of new solutions and technology in synergy with existing and running system
  • Involved in technology definition and project implementation
  • Managed sales, ordering and delivery using Siebel tool, New Merlin Conditional Access expansion for, Client is market leader in Indonesia as cable broadband and payTV operator and has been using
  • Nagra conditional access (CA) for 9 years
  • This is the first renewal since they have the first CA from
  • Nagra
  • Approach and convince the customer for synergy of old and new CA system on technical perspective as well as business
  • Lead and create commercial and business proposal in order to provide justified the project towards the customer
  • Negotiate and finalize the deal in time to meet sales and customer target
  • Ensure ordering and implementation in line with internal target and customer expectation in coordination with project team
  • Upgrade of existing CA into new system at Nexmedia

Bus Dev Manager, Lead Account Manager

04.2007 - 04.2012
  • As business development account manager, Dedi performs his job to explore and open new market and grow NSN business in other are of the market outside the existing incumbent customer
  • Key Responsibilities:
  • Identify new market for NSN in tier 2 and 3 carrier in Indonesia and possibility of opening new market in other industry sector in order to grow NSN business
  • Identify competitors in the same area of business in order to convince the customer on NSN product advantages
  • Lead bid process and package a competitive and attractive proposal to win the deal including calculation of profit and loss
  • Negotiate the final deal to secure business volume and gross margin
  • Ensure smooth project implementation to secure cash in and future business expansion
  • Selected Work Experience:
  • Opening market for ICON Plus as one of the biggest utility backbone provider in Indonesia
  • Role:,
  • Pursue opportunity in ICON plus as one of the biggest utility telecommunication provider in
  • Indonesia especially in optical backbone business through product introduction, customer workshop, improving customer relationship
  • Identify competitors in the same area of business in order to convince the customer on NSN product advantages
  • Lead bid process and package a competitive and attractive proposal to win the deal including calculation of profit and loss
  • Negotiate the final deal to secure business volume and gross margin
  • Ensure smooth project implementation to secure cash in and future business expansion
  • EMTEK, one of the first operator to deploy WiMAX technology in Indonesia
  • Role:,
  • Perform a continues discussion with customer on WiMAX technology as new technology being deployed in Indonesia to support EMTEK broadband and TV business
  • Lead bid eam to prepare a customized proposal in meeting customer requirement technically and commercially
  • Lead negotiation and finalize the deal
  • Monitor project implementation and ensure future project expansion

Key Account Manager

Siemens
07.2000 - 04.2007
  • As key account manager, Dedi performs his job in several incumbent account to maintain and grow
  • Siemens business as well as some alternative account to open new market
  • Key Responsibilities:
  • Identify new market for Siemens in tier 2 and 3 carrier in Indonesia and possibility of opening new market in other industry sector in order to grow Siemens business
  • Maintain and grow business in several incumbent carrier Siemens and ensure annual business volume
  • Identify competitors in the same area of business in order to convince the customer on Siemens product advantages
  • Lead bid process and package a competitive and attractive proposal to win the deal including calculation of profit and loss
  • Negotiate the final deal to secure business volume and gross margin
  • Ensure smooth project implementation to secure cash in and future business expansion
  • Grow Siemens business in incumbent operators in Indonesia Telkom and Indosat

Sales Manager

AT&T Network Systems
07.1994 - 01.1997
  • Manager, Dedi performs his job in one of the biggest incumbent account to maintain and grow
  • AT&T Network Systems business
  • Key Responsibilities:
  • Maintain and grow business in Telkom incumbent carrier and ensure annual business volume
  • Identify competitors in the same area of business in order to convince the customer on Siemens product advantages
  • Lead bid process and package a competitive and attractive proposal to win the deal including calculation of profit and loss
  • Negotiate the final deal to secure business volume and gross margin
  • Ensure smooth project implementation to secure cash in and future business expansion.

Test and Comm Engineer

Alcatel Indonesia
04.1994 - 07.1994
  • Dedi performs his job in one of the biggest incumbent account Telkom to do test and commissioning of MW radio backbone implementation
  • Key Responsibilities:
  • Ensure delivery of material needed for each site of MW radio
  • Perform test and commissioning in each site of MW radio under supervision from customer
  • Ensure the overall test and comm activity is as according to schedule
  • Managed all test and comm issue with technical support unit in HQ
  • Ensure smooth project implementation on site
  • Selected Work Experience:
  • Implementation of MW radio trunking backbone in Sulawesi

Research Staff

BPPT
04.1992 - 04.1994
  • As research staff, Dedi performs his job in government research body telecommunication group on one of their research project
  • Key Responsibilities:
  • Develop SW for TV radio propagation using Borland C++ language
  • Create tool to run the SW and further development for the other staff
  • Selected Work Experience:
  • TV station radio propagation SW development using Borland C++ in cooperation with

Education

Bachelor Of Science - Telecommunication

University of Indonesia
Depok
07.1987 - 02.1994

Skills

Name : Dedi Trileksonoundefined

Accomplishments

  • Intelligent Network (IN) in PT Telkom (USD 8 million):
  • ISDN project for PT Telkom (USD 2 million, expansion project):
  • Customer Access Network – Optical Fiber in PT Telkom (USD 2 million):
  • New International switch for Indosat (USD 1 million):
  • First Broadband Wireless Access (BWA) project for Indosat:
  • Expansion of Indosat BWA project for Local Access subscribers (USD 1.7 million):
  • Indosat Node Access System (USD 500,000, first access deployment for local access subscribers):
  • Indosat First Local Access tender frame contract (100,000 LU, USD 8 million Greenfield local access PSTN services):
  • Indosat Multi Media Mobile GSM 1800 tender (USD 140 million Greenfield operator project):
  • Indosat Partnership Program Fixed Access Package (USD 560 million – fixed network expansion project):
  • Indosat Partnership Program Backbone Package (USD 19 Million – backbone network Greenfield project):
  • Expansion of SDH Indosat Backbone in South Sumatera area, East Java and West Java area with contract worth approximately USD 5 mio
  • Expansion of Indosat Kalimantan Backbone from Balikpapan to Banjarmasin approximately worth
  • USD 8 mio
  • Indosat Submarin Cable backbone Jakasusi, another expansion of Indosat Bacbone network that will connect Java, Kalimantan and Sulawesi island using submarine cable (value USD 43 mio)
  • 3G tender fixed part coordinator for Cyber Access and Natrindo Telepon Seluler (NTS)
  • In these two mega project I am the responsible person for fixed network part as part of overall billion dollar 3G tender
  • Won first WiMAX project for NSN in Indonesia as the first footprint of WiMAX for NSN in 2.5 GHz (worth USD 2.4 mio)
  • Won Sumatera backbone DWDM deal with ICON+ (subsidiary company of PLN, state owned power company) including managed services part for 3 years (worth USD 11 mio)
  • Won Sumatera backbone SDH deal with ICON+ (subsidiary company of PLN, state owned power company) including managed services part for 3 years (worth USD 5 mio)
  • Won DWDM Java Bali backbone with ICON+ which will follow with managed services (worth USD 3 mio + USD 2 mio)
  • Firstmedia CAS Merlin upgrade (USD 300K)
  • IMTV low cost set top box partnership, total potential earning of USD 2 mio/year
  • Qualifications / Certifications
  • B.E [Electronics & Communication] from University of Indonesia

Timeline

BusDev Director, Sales leader

Elnet Media Karya
04.2014 - 12.2014

Country Manager, Sales leader

Nagravision, Linknet Indonesia
11.2012 - 07.2013

Bus Dev Manager, Lead Account Manager

04.2007 - 04.2012

Key Account Manager

Siemens
07.2000 - 04.2007

Sales Manager

AT&T Network Systems
07.1994 - 01.1997

Test and Comm Engineer

Alcatel Indonesia
04.1994 - 07.1994

Research Staff

BPPT
04.1992 - 04.1994

Bachelor Of Science - Telecommunication

University of Indonesia
07.1987 - 02.1994

Consultant

Sales leader

Lead Account Manager

Sales Manager

AT&T

Software engineer and developer

Universitat Karlsruhe of

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Dedi TrileksonoExperience Telecommunication Business Developmen