Demak Mangasi Oloan Tambunan
Jakarta
Summary
Accomplished Deputy General Manager with extensive experience in marketing and merchandising, currently leading strategic initiatives at PT. AEON Indonesia. Successfully drove significant sales growth and enhanced profitability through effective merchandising strategies and team leadership. Notable achievements include a 30% sales increase in the second year at AEON and the successful establishment of the company\'s merchandising division. Strong leadership, communication, and negotiation skills complement a robust ability to develop business relationships with key suppliers. Career goal is to leverage expertise in retail management to drive business success and innovation. Highly organized professional with a knack for leadership and team collaboration. Proven track record in driving projects to successful completion through effective communication and problem-solving skills. Adept at managing diverse teams, fostering a positive work environment, and delivering results under pressure. Excited to contribute innovative thinking and strategic insights to propel organizational growth.
Overview
29
29
years of professional experience
23
23
years of post-secondary education
Work History
Deputy GM Marketing
PT. AEON Indonesia
05.2018 - Current
- I build and fundamentally improve the Marketing team to follow existing business developments.
- Formulated policies and procedures to streamline operations.
- Fostered a positive work environment to improve team morale and productivity levels.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Delivered exceptional customer experiences through personalized service offerings tailored to individual preferences.
- Drove revenue growth by executing targeted marketing campaigns designed to attract new clientele.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
Deputy GM Merchandising
PT. AEON Indonesia
05.2013 - 04.2018
- I am the only first Indonesian merchandise recruited to start a merchandising team
- I propose and create a Merchandising Supermarket and Department Store team
- Propose of Concept AEON GMS (General Merchandise Store)
- Introduce AEON GMS to all key suppliers in Indonesia
- Set up the Company of AEON Indonesia such as Basic Policy of Merchandising Division, such as :
- -Code of Conduct AEON Indonesia
- -Synchronize AEON way with common practice Retail in Indonesia
- Set up Yearly Budget and break down to Monthly Budget
- Set up Import Merchandise for AEON Private Brand & House Brand
- -We carry AEON Private Brand & House Brand from AEON Japan (Topvalu, TVC, Double Focus)
- -We carry House Brand AEON ASEAN (Scarlet, Fleurbulous)
- -We create AEON Indonesia House Brand (Kakkoii)
- Create Agreement & Yearly Contract AEON Indonesia
- Provide import procedure from Japan for reference of Japan management
- Successfully made 30% sales growth for AEON stores in the second year and sales growth of 20% in the third year
- Manage and handling Department Store
Group Merchandising Manager (GMM)
Parkson Retail Asia
07.2011 - 02.2013
- Negotiating prices with various supplier that maximized profits
- Business Strategic & development theme plan department on a yearly basis including quarterly tactical plan
- Recruit & maintain brandsvendors/supplier under department – Including “outright” purchase business
- Developing and implementing sales strategies for Mens, Ladies, Children & Toys Department
- Preparing Buying Plan for Centro own Brand
- Responsible performance in terms of Dept
- Programs, achievement of retail sales, Gross margin, productivity for all Department
- Achieving all monthly sales targets within year-on-year budget
- For year 2011 budget of Rp.380 bio already exceed 10%
Group Merchandising Manager (GMM)
PT. Tozy Sentosa
06.2009 - 06.2011
- Men’s, Ladies Department & Children Department
- Negotiating prices with various supplier that maximized profits
- Business Strategic & development theme plan department on a yearly basis including quarterly tactical plan
- Recruit & maintain brandsvendors/supplier under department – Including “outright” purchase business
- Developing and implementing sales strategies for Mens & Ladies Department
- Preparing Buying Plan for Centro own Brand
- Responsible performance in terms of Dept
- Programs, achievement of retail sales, Gross margin, productivity in both Department
- Achieving all monthly sales targets within year-on-year budget
- For year 2010 budget of Rp.280 bio already exceed 20%
Merchandising Manager
PT. Tozy Sentosa
07.2004 - 05.2009
- Men’s Department & Home Department
- Negotiating prices with various supplier that maximized profits
- Business Strategic & development theme plan department on a yearly basis including quarterly tactical plan
- Recruit & maintain brandsvendors/supplier under department – Including “outright” purchase business
- Developing and implementing sales strategies for Men’s Department
- Preparing Buying Plan for Centro own Brand
- Responsible performance in terms of Dept
- Programs, achievement of retail sales, Gross margin, productivity in both Department
- Achieving all monthly sales targets within year-on-year budget
- For year 2005 budget of Rp.10.2 bio already exceed 40%
Asst. Brand Manager
PT. Matahari Putra Prima
01.2002 - 07.2004
- Men’s World & Shoes
- Increased sales from IDR200 billion to IDR 275 billion
- Increased margin of sales from IDR 60 billion to IDR 95 billion
- Suggested new category in Men’s Apparel that increased earnings by 15%
Junior Manager
PT. Matahari Putra Prima
02.1999 - 12.2001
- Households
- Increased sales from IDR32 billion to IDR 39 billion
- Increased margin of sales from IDR7 billion to IDR9 billion
- To select and distribute the goods to 75 stores in all over Indonesia
- Managed 125 suppliers to support Matahari’s sales
Asst. Marketing Manager
PT. Matahari Putra Prima
08.1997 - 01.1999
- Member Card
- Handled all the marketing program in Matahari Card Department
- Launched the new program in Galeria Store (e.g
- Special night)
- Implemented the Loyalty Card in Matahari Store
Marketing Officer
PT. Matahari Putra Prima
05.1996 - 07.1997
- Customer Service Officer
- Report to the General Manager
- Searching for the potential companies to join Matahari’s program
- Maintaining customers
- Dealing with customers and following up all complaints
Supervisor
Union Bay Boutique
11.1995 - 04.1996
- Report to the Area Manager
- Handling staff (6 persons)
- Sales Report
Education
Master Degree - Marketing Management
Pelita Harapan University
01.2000 - 01.2002
Bachelor Degree - Management
Atmadjaya Catholic University
01.1988 - 01.1995
English Course - undefined
P P I A
01.1992 - 01.1995
Dale Carnegie Training - undefined
Centro/Parson
AEON BMP for International Leader - undefined
01.2014 - Current
Skills
- Strategic Planning
- Business development
- Administration
- Merchandising
- Negotiating
- Purchasing
- Marketing
- Operation
- Customer Care
- Stock control
- Inventory control
- Team leadership
Personal Information
- Date of Birth: 07/06/68
- Gender: Male
- Nationality: Indonesian
- Marital Status: Married
- Religion: Christian
Timeline
Deputy GM Marketing
PT. AEON Indonesia
05.2018 - Current
AEON BMP for International Leader - undefined
01.2014 - Current
Deputy GM Merchandising
PT. AEON Indonesia
05.2013 - 04.2018
Group Merchandising Manager (GMM)
Parkson Retail Asia
07.2011 - 02.2013
Group Merchandising Manager (GMM)
PT. Tozy Sentosa
06.2009 - 06.2011
Merchandising Manager
PT. Tozy Sentosa
07.2004 - 05.2009
Asst. Brand Manager
PT. Matahari Putra Prima
01.2002 - 07.2004
Master Degree - Marketing Management
Pelita Harapan University
01.2000 - 01.2002
Junior Manager
PT. Matahari Putra Prima
02.1999 - 12.2001
Asst. Marketing Manager
PT. Matahari Putra Prima
08.1997 - 01.1999
Marketing Officer
PT. Matahari Putra Prima
05.1996 - 07.1997
Supervisor
Union Bay Boutique
11.1995 - 04.1996
English Course - undefined
P P I A
01.1992 - 01.1995
Bachelor Degree - Management
Atmadjaya Catholic University
01.1988 - 01.1995
Dale Carnegie Training - undefined
Centro/Parson
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