Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Denny Adianto

Head Of B2B Business Development
Tangerang

Summary

Strategic business leader with 15+ years of experience in business planning, strategy execution, and commercial insights across technology and services industries. Proven expertise in developing forecasting models, budgeting frameworks, and actionable insights that align operations with corporate strategy. Skilled at opportunity prioritization, performance optimization, and data-driven decision-making, ensuring sustainable growth and competitive advantage. Recognized for building cross-functional alignment and delivering measurable results in commercial strategy and stakeholder collaboration.

Overview

21
21
years of professional experience
4
4
Certifications

Work History

Head of B2B Business Development

PT Global Digital Niaga Tbk
11.2022 - Current
  • Directed strategic planning and business growth initiatives, aligning B2B commercial activities with corporate objectives.
  • Developed market insights and opportunity prioritization framework, identifying high-ROI initiatives and partnerships.
  • Built forecasting models and resource allocation strategies to support long-term growth.

Key Achievements:

  • Generated IDR 10 Bio in new sales leads through strategic partnerships and events.
  • Enhanced decision-making speed and accuracy by embedding insights into go-to-market strategy.

Head of EDS Product Group Marketing

PT Astra Graphia Tbk
02.2020 - 10.2022
  • Formulated long-term commercial and market strategies, optimizing product portfolio and revenue streams.
  • Partnered with distributors and principals to expand enterprise service offerings.
  • Directed budgeting, forecasting, and KPI alignment across product groups.

Key Achievements:

  • Secured and implemented 1,200+ unit deal worth IDR 18B, strengthening enterprise market presence.
  • Improved operational alignment through integrated strategic planning frameworks.

Head of Marketing Planning

PT Astra Graphia Tbk
04.2014 - 01.2020
  • Led corporate marketing planning, aligning short, mid, and long-term strategies with organizational goals.
  • Conducted market research and insights analysis to refine positioning and ensure KPI delivery.
  • Implemented cross-functional planning processes to improve strategic alignment.

Key Achievements:

  • Implemented the New Astra Management System, standardizing planning and performance metrics across multiple business units.
  • Improved forecast accuracy and operational efficiency across multiple business units.

Senior Marketing Analyst

PT Astra Graphia Tbk
04.2013 - 03.2014
  • Led market research, pricing strategy, and competitor analysis to maximize deal conversions.
  • Delivered insights to inform strategic decision-making and business planning.

Key Achievements:

  • Awarded Best Employee – Lingkar Prestasi Puncak, recognizing outstanding strategic contributions.

Product Marketing Analyst

PT Astra Graphia Tbk
03.2011 - 03.2013
  • Developed and executed product launch strategies and implementation plans.
  • Designed market communication approaches to drive product demand.

Key Achievements:

  • Achieved 106.4% of unit sales target for Office Product Portfolio through strategic alignment

Account Manager

PT Astra Graphia Tbk
12.2006 - 02.2011
  • Managed sales planning, development, and account strategy for enterprise clients.
  • Collaborated on business insights to optimize client engagement.

Key Achievements:

  • Closed a major IDR 7 Bio IT Services deal, contributing to revenue growth

Workshop Manager

PT Orion Perkasa Raya
02.2005 - 11.2006
  • Managed overall operations, finance, and performance of workshop activities.
  • Ensured efficiency and effectiveness of operational processes.

Education

No Degree - Business Management

Astra Management Development Institute
Jakarta
04.2001 -

Bachelor of Economics - Financial Management

University of Indonesia
Depok
04.2001 -

Skills

  • Strategic Planning & Execution
  • Business Planning & Forecasting
  • Budgeting & Resource Allocation
  • Market Research & Insights
  • Data-Driven Decision Making
  • Commercial Strategy
  • Stakeholder Collaboration
  • Problem-Solving & Leadership

Certification

TOEFL EPT (Score: 602)

Timeline

Head of B2B Business Development

PT Global Digital Niaga Tbk
11.2022 - Current

TOEFL EPT (Score: 602)

01-2022

Head of EDS Product Group Marketing

PT Astra Graphia Tbk
02.2020 - 10.2022

Head of Marketing Planning

PT Astra Graphia Tbk
04.2014 - 01.2020

Market Management (Fuji Xerox)

05-2013

Senior Marketing Analyst

PT Astra Graphia Tbk
04.2013 - 03.2014

Client Centered Selling (Fuji Xerox)

08-2012

Product Marketing Analyst

PT Astra Graphia Tbk
03.2011 - 03.2013

IELTS (Score: 7.0)

01-2007

Account Manager

PT Astra Graphia Tbk
12.2006 - 02.2011

Workshop Manager

PT Orion Perkasa Raya
02.2005 - 11.2006

No Degree - Business Management

Astra Management Development Institute
04.2001 -

Bachelor of Economics - Financial Management

University of Indonesia
04.2001 -
Denny AdiantoHead Of B2B Business Development