Deny Andrianto
SEO Specialist
Malang
Summary
Driven SEO Specialist and Marketing Expert with a proven track record at PT Ada Ide Langsung Jalan, enhancing website rankings and national market penetration. Mastered keyword optimization and strategic planning, significantly increasing conversions. Skilled in fostering collaborative environments and conducting market research, adept at transforming insights into actionable, results-driven strategies.
Overview
6
6
years of professional experience
14
14
years of post-secondary education
2
2
Certifications
Work History
SEO Specialist (Freelance)
Rontgem Saham
07.2024 - Current
- Create compelling and SEO-friendly video titles that attract clicks while accurately representing the content.
- Write detailed and keyword-rich video descriptions to provide context and improve search rankings.
- Optimize video tags with relevant keywords and phrases to enhance the video’s visibility
- Conduct thorough keyword research to identify high-performing keywords and phrases relevant to the content.
- Optimize video titles, descriptions, and tags with targeted keywords to improve discoverability on YouTube and search engines
- Design eye-catching thumbnails that encourage viewers to click on the video
SEO Specialist
PT Ada Ide Langsung Jalan
04.2022 - Current
- Conducted comprehensive keyword research for targeted content creation and optimization.
- Educated internal stakeholders on the importance of SEO best practices, fostering a collaborative environment conducive to long-term digital marketing success.
- Increased conversions through strategic landing page optimizations, focusing on user intent and relevance.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Enhanced website rankings by implementing effective on-page and off-page SEO strategies.
SEO Specialist (Freelance)
PT. Mahadana Wikasita
07.2023 - 03.2024
- Develop and execute a link-building strategy to acquire high-quality backlinks from reputable websites.
- Monitor and manage the website's backlink profile, disavowing toxic links that could harm search engine rankings.Conduct thorough keyword research to identify valuable keywords and phrases that potential customers use to search for products, services, or information.
- Analyze search volume, competition, and keyword trends to select the most effective keywords for content optimization.
- Optimize website content, meta tags, headers, URLs, and images to improve search engine rankings.
- Ensure that the website's structure is SEO-friendly, including internal linking, sitemaps, and schema markup.
Copywriter
Caption Digital Agency
01.2021 - 12.2021
- Researched industry trends and customer preferences to inform copywriting efforts.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
Marketing Export
PT Panjimas Textile
01.2019 - 01.2020
- Conduct comprehensive market research to identify potential international markets, trends, and consumer behavior.
- Analyze competitors and assess market demands in target countries to develop effective export marketing strategies.
- Create marketing plans and campaigns tailored to specific international markets, considering cultural, economic, and legal factors.
- Collaborate with the sales team to develop sales materials, presentations, and proposals for international clients.
- Provide support in negotiating contracts and closing deals with international customers.
Education
Bachelor of Computer Science - Information Technology
University Of Brawijaya
Malang, Indonesia 07.2010 - 02.2024
Skills
Keyword optimization
On-Page Optimization
Search Intent
SEO Strategies
Strategic Planning
Market Research and Analysis
Project
1. Prompt Writer - PT Ada Ide Langsung Jalan
- Developed AI prompts for the social media team, serving as content idea references tailored to user needs for a quarter, ensuring alignment with campaign objectives.
2. Database Engineer - PT Ada Ide Langsung Jalan
- Developed workflow processes for the business section within the SEO, social media, and telesales teams.
- Designed the most efficient database structures to meet business requirements.
- Created tables, relationships, and indexes to optimize database performance.
3. Fullstack SEO - pikirulang.com
- Spearheaded comprehensive SEO strategies, including Technical SEO, On-Page SEO, and Off-Page SEO, to enhance the visibility and performance of the personal website.
4. UX Designer & UX Writer - Smartlink.id
- Led the design and development of user experiences for Smartlink.id, focusing on creating intuitive and engaging interfaces that improve user satisfaction and drive business objectives
Certification
Google Analytics For Beginner
Timeline
SEO Specialist (Freelance)
Rontgem Saham
07.2024 - Current
SEO Specialist (Freelance)
PT. Mahadana Wikasita
07.2023 - 03.2024
SEO Specialist
PT Ada Ide Langsung Jalan
04.2022 - Current
Copywriter
Caption Digital Agency
01.2021 - 12.2021
Google Analytics For Beginner
09-2020
Google : Fundamental Of Digital Marketing
02-2020
Marketing Export
PT Panjimas Textile
01.2019 - 01.2020
Bachelor of Computer Science - Information Technology
University Of Brawijaya
07.2010 - 02.2024
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