DESY ZULFIANI
Social Media Specialist
Medan
Summary
Detail-oriented and creative professional with 2,5 years of experience in Social media specialist. Skilled in content plan, storyboard, copywriting (hook, body, CTA), schedule post, analysis page (marketing campaign, audience, engagement, reach, leads), create content, editing (video by apps). Proven ability to deliver high-quality results in fast-paced environments. Passionate about creating project or event management, impactful marketing campaigns, social projects for anyone. Results-driven social media professional with proven track record in developing and executing successful digital marketing strategies. Skilled in content creation, analytics, and community management, with strong emphasis on collaboration and adaptability. Adept at driving engagement and achieving measurable results, ensuring all campaign objectives are met efficiently. Known for reliability, creativity, and keen understanding of evolving social media trends.
Overview
6
6
years of professional experience
6
6
years of post-secondary education
2
2
Certifications
4
4
Languages
Work History
Founder of Blogger Sumut (Blogger Community)
Blogger Sumut
Medan, North Sumatra
12.2018 - Current
- Successfully led a community and gathered bloggers from North Sumatra to become committed and solid members in blogging
- Became a Key Opinion Leader (KOL) for 35 members and established numerous collaborations with various brands to promote campaigns on a large scale through blog posts and social media promotion
- Conducted blogging and digital creative classes for both members and the general public, empowering the community by sharing knowledge and expertise
- Built a positive organizational culture that fostered creativity, innovation, and employee engagement.
Social Media Executive
Keedsflix Int Sdn Bhd
Medan, North Sumatra
08.2022 - 02.2025
- Successfully increased Instagram page followers, insights, and reach significantly from 2,000 to 15,000 within 2 years
- Similarly, grew TikTok followers from 200 to 10,000 in the same period through strategic content planning and engagement strategies
- Directed a high-profile marketing campaign video featuring a national astronaut
- Managed the entire production process, ensuring a smooth 35-minute shoot through meticulous team preparation and coordination
- Spearheaded a nationwide TikTok live-streaming campaign for entrepreneurs under the company network across all branches in Malaysia
- Coordinated simultaneous live streams, ensuring seamless execution and maximum engagement
- Successfully executed a collaborative video tour training project with WRNA (a branding agency)
- Managed the project from conception to completion, including budgeting and logistics, encouraging participants to create promotional videos for their respective branches, resulting in increased sales and brand visibility
- Recognized as Employee of the Month for two consecutive months (August and September 2024) for outstanding performance, dedication, and contributions to the team and organization
- Oversaw social media presence and aligned posts to include branding and trending ideas.
Education
Bachelor of Arts - Anthropology Social
University of North Sumatra
Medan, SU 07.2006 - 06.2012
Skills
Certification
Foundations of Project Management, Google Career Certificates, 07/01/24
Timeline
Social Media Executive
Keedsflix Int Sdn Bhd
08.2022 - 02.2025
Founder of Blogger Sumut (Blogger Community)
Blogger Sumut
12.2018 - Current
Bachelor of Arts - Anthropology Social
University of North Sumatra
07.2006 - 06.2012
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