Devi Yosita

Responsible for overseeing and executing the marketing strategies for seven premium audio brands, including JBL, Harman Kardon, and AKG. The key focus is developing brand strategies, strengthening brand presence, and driving consumer engagement across both online and retail channels. To lead a dynamic team to design campaigns that resonate with local consumers, while ensuring alignment with global strategies and market trends.

Also be instrumental in shaping Harman’s retail marketing efforts, building strategic partnerships with key retailers and distributors to increase brand visibility and drive sales. This includes executing in-store promotions, point-of-sale materials, and exclusive activations, alongside digital marketing initiatives aimed at driving online engagement and sales. The role involves crafting compelling digital content and leveraging digital/communities collaborations to further enhance brand reach, particularly among targeted audiences.

Lead the initiatives that significantly to grow the market share, elevated brand recognition, and delivered award-winning marketing campaigns. By consistently achieving year-on-year growth, strengthening retail partnerships, and driving both digital and in-store sales, that play a pivotal role in Harman’s continued leadership in Indonesia’s competitive audio market. And to blend the global brand objectives with local insights in maintaining and expanding the company's market dominance

Responsible to lead the development and execution of comprehensive marketing and PR strategies aimed at enhancing brand visibility, driving consumer engagement, and supporting sales growth within the highly competitive fashion retail market in Indonesia. Reporting directly to the Chief Operating Officer and President Director, I work closely with cross-functional teams to ensure that all marketing initiatives align with the brand's global vision while resonating with the local market.

My role encompasses overseeing the planning and implementation of branding and tactical campaigns, retail marketing activities, and seasonal promotions to build strong brand awareness and sustain market leadership. To ensure that all marketing materials, including advertising, product campaigns, promotional collateral, and digital content, are consistent with Uniqlo's brand identity and corporate messaging.

In addition, I lead the development of strategic PR initiatives, building and maintaining robust relationships with local and national media to secure favorable coverage for Uniqlo and its sub-brands. Through effective media relations and impactful communication strategies, I aim to elevate Uniqlo’s brand presence in the Indonesian market, further establishing it as a leader in the fashion retail industry.

Responsible for developing and executing national marketing communication strategies that encompass branding, tactical campaigns (ATL, BTL, and digital), and retail marketing activities. My primary focus is on achieving sales objectives while ensuring that Toshiba’s brand and its sub-brands maintain a consistent identity across multiple marketing channels. I collaborate closely with the Sales Channel Manager, Partner Distributors, and Regional Sales Manager to align strategies and drive sales growth. This position reports to the Regional Marketing Director.

I oversee the creation, development, and management of marketing support materials, including product campaigns, advertising (such as print), promotions, sales tools, and collateral, ensuring that they are aligned with Toshiba’s brand guidelines and corporate messaging. This also involves coordinating events such as trade shows, IT exhibitions, retail activities, and corporate sponsorship programs to boost brand awareness and engage with customers.

Additionally, I am responsible for developing and managing retail branding strategies and marketing programs, while also supervising visual merchandising efforts for both existing and new channel partners. I lead the development of strategic PR and communication initiatives, cultivating strong relationships with local and national media outlets to promote Toshiba’s brand and sub-brands, and ensuring effective media strategies to enhance brand visibility and audience engagement.

Responsible for developing and executing strategic communications plans and PR campaigns aimed at building product and corporate awareness. This includes closed collaboration with the Brand Manager, Digital Manager, and Event Manager to ensure cohesive and impactful messaging across all channels. My role involves crafting both internal and external communication strategies, maintaining strong public relations, and overseeing media engagement efforts for Bakrie Connectivity.

I lead media relations initiatives to foster positive relationships with key media outlets, ensuring consistent and effective media coverage. This includes building and implementing media engagement strategies to enhance visibility and reputation in the Indonesian market, particularly in the competitive internet modem sector. My position reports directly to the General Manager of Marketing, and I play a key role in strengthening the brand’s presence in the market through strategic communication and media relations.

Responsible for developing and executing regional and national marketing communication strategies that align with segment-specific goals and sales initiatives. I work closely with the Product Manager, R&D Manager, and Branch/Country Managers to create targeted branding and product campaigns. My role is to ensure a consistent brand identity for Axioo and its sub-brands across multiple communication channels in markets such as Indonesia, Singapore, Vietnam, and Thailand. This position reports directly to the CEO and COO.

I oversee the creation, management, and monitoring of marketing support materials, including product campaigns, advertisements (both print and electronic), promotions, global case studies, corporate websites, product microsites, sales tools, collateral, logos, and more. All materials are developed in accordance with Axioo's brand and style guidelines to ensure consistency across all markets. Additionally, I coordinate and manage activities for trade shows, IT exhibitions, sales or marketing events, and corporate sponsorship programs.

I also build and implement strategic internal communication programs and foster strong relationships with local and national media to promote Axioo’s brand and its sub-brands. Through media engagement strategies, I ensure that Axioo receives consistent and positive coverage across all markets, helping to strengthen the brand’s presence and reputation regionally.

Responsible to manage and implement the media communication strategy across both local and national media channels in the Indonesian market. I am in charge of executing all PR activities, ensuring that product awareness and key brand messages are effectively delivered to consumers through various media platforms. This includes crafting and managing communication programs to support Sony's product campaigns, media relations, and ongoing brand visibility efforts.

I work closely with internal teams to develop and execute strategic PR campaigns that align with Sony's marketing objectives. This involves building and maintaining strong relationships with local and national media outlets, securing media coverage, and ensuring consistent and accurate brand messaging across all channels. To be responsible as well for monitoring the success of these campaigns, evaluating media coverage, and providing detailed performance reports to clients at the end of each initiative. My role ensures that Sony's products receive maximum media exposure, driving consumer engagement and brand recognition in the Indonesian market.

The role is to provide solutions and act as a liaison between customers and various departments. I proactively assist customers, address their needs, and make recommendations to improve service quality before issues arise, ensuring customer satisfaction and smooth service.

Support the Collection team in providing customer relationship management, lead complex and customize solutions, recommend actions and perform and accomplished level of special assistance to Collection team with the objective to ensure effective billing delinquency, account development and also monitoring the billing delivery information system